Artikel-Schlagworte: „locationbased“

How to promote your business with location-based services

Tuesday, 18. October 2011

Quelle: smartbrief-com-socialmedia

If you’re a small-business owner who hasn’t already set up a page on location-based services such as Gowalla and Foursquare,  -More- 

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D756546A1-E8DF-4FFC-B7EA-CFFA9D4F628F%26copyid%3D46E90D7D-08DC-4557-A5B0-38725EF78900%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=756546A1-E8DF-4FFC-B7EA-CFFA9D4F628F

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Yelp introduces location-based discounts, freebies

Thursday, 25. November 2010

Quelle: smartbrief-com-iab

Yelp has launched a location-driven “Check-in” program that allows businesses to offer discounts and giveaways to users of it -More- 

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9A26B86A-EEB8-40F5-8FFF-DEF69BD53552%26copyid%3D57CFC229-BE1C-49B9-A1C6-5C47F0DC0025%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=9A26B86A-EEB8-40F5-8FFF-DEF69BD53552

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Google launches a location-based recommendation engine

Wednesday, 17. November 2010

Quelle: smartbrief-com-socialmedia

Google has unveiled Hotpot, a Google Places-driven recommendation engine that lets users share reviews and recommendations wi -More- 

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBA2F72B9-0918-405E-B5E3-AA557CFDE66C%26copyid%3D0B576407-E334-45EE-8EC4-869B8EA5F57D%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=BA2F72B9-0918-405E-B5E3-AA557CFDE66C

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Brands see "massive" potential in location-based apps

Tuesday, 16. November 2010

Quelle: smartbrief-com-iab

Location-based mobile applications, which offer incentives for consumers to pick up products and put them in shopping carts,  -More- 

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D146C94D4-D083-48B4-89B9-AE13F60443C5%26copyid%3D652EB7F4-8093-4592-8D93-E4F884B9A7F0%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=146C94D4-D083-48B4-89B9-AE13F60443C5

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Adidas taps Booyah for location-based promo

Tuesday, 16. November 2010

Quelle: smartbrief-com-socialmedia

Adidas has teamed up with Booyah’s MyTown location-based platform for a campaign to direct potential buyers of three of its s -More- 

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D780165F0-6E04-4220-820E-E7C5F539F5F6%26copyid%3D259AECED-3DED-4D05-A194-9BDBB67F30BC%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=780165F0-6E04-4220-820E-E7C5F539F5F6

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How to lure customers with location-based offers

Thursday, 9. September 2010

Quelle: smartbrief-com-socialmedia

Location-based social campaigns are all about a value exchange, writes Sarah Perez: Brands persuade people to disclose their  -More- 

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D524D9CD0-C3E9-49CF-945B-71A2041DF3BF%26copyid%3DD72750F0-DBCA-41FF-84C1-217AA1D2341E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=524D9CD0-C3E9-49CF-945B-71A2041DF3BF

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Report puts location-based ads at $1.8B by 2015

Friday, 3. September 2010

Quelle: smartbrief-com-iab

Location-based marketing is still in its “early days,” but will quickly grow over the next five years from about $43 million  -More- 

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D8C1E2228-9F03-4235-8DE6-C658CE1DD9CE%26copyid%3DD20C097C-E9CA-410C-87BE-D18D5FFD3C12%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=8C1E2228-9F03-4235-8DE6-C658CE1DD9CE

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Location-based networks see hurdles on the way to success

Monday, 30. August 2010

Quelle: smartbrief-com-socialmedia

Proponents of location-based social networks such as Foursquare, Gowalla and the recently launched Facebook Places say the se -More- 

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Facebook makes another location-based move by acquiring Hot Potato

Monday, 23. August 2010

Quelle: smartbrief-com-iab

 -More- 

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Blog: Mobile Meets Retail @ Shopkick’s Location-based App

Monday, 23. August 2010

Quelle: emarketer

As consumers plunge into back-to-school fall shopping and well in advance of the holiday shopping season, there’s a new location-based shopping app in town–Shopkick. In case you’re thinking “ho hum, [...]

http://www.emarketer.com/blog/index.php/mobile-meets-retail-shopkicks-locationbased-app/

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Quickservice chains win big in location-based game

Friday, 20. August 2010

Quelle: smartbrief-com-socialmedia

Subway has seen 6.4 million check-ins by MyTown users since the location-based gaming application launched in December, putti -More- 

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF06F4820-50C0-45E1-B76E-CF89F2E7897E%26copyid%3D6230C8FA-C415-4812-BA2C-D38BF36FC9DB%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F06F4820-50C0-45E1-B76E-CF89F2E7897E

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Location-based network Foursquare raises $20 million

Monday, 2. August 2010

Quelle: smartbrief-com-iab

 -More- 

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Finding your way to location-based apps

Thursday, 29. July 2010

Quelle: smartbrief-com-iab

Sarah Hofstetter, senior vice president of emerging media and brand strategy at 360i, makes the case for why her shop is urgi -More- 

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D94C5145E-02D5-4AB1-BAC1-EAE3B7E26E1A%26copyid%3DB7E991EE-C3A2-4092-8E7E-91EB8B3AA802%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=94C5145E-02D5-4AB1-BAC1-EAE3B7E26E1A

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Report: Most users are lost when it comes to location-based apps

Tuesday, 27. July 2010

Quelle: smartbrief-com-iab

A report from Forrester Research indicates that Foursquare, Gowalla and other location-based startups have yet to click with  -More- 

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D3B903ECF-F291-43B3-B534-34746E12F378%26copyid%3D506B250E-0DB0-498A-85AD-56DD8B191D6A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=3B903ECF-F291-43B3-B534-34746E12F378

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Article: Mobile Users Ready for Location-Based Text Marketing

Tuesday, 6. July 2010

Quelle: emarketer

Mobile marketing is not just for smartphones

http://www.emarketer.com/Article.aspx?id=1007782

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Twitter enables location-based posts

Tuesday, 15. June 2010

Quelle: smartbrief-com-iab

Twitter is launching Twitter Places, which enables users to flag their posts with their specific location — for instance a c -More- 

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D467D0D88-9B40-46B9-B52F-9B4D79B70FB2%26copyid%3DACE7E439-DE7C-486C-8B03-A0B7C96E9438%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=467D0D88-9B40-46B9-B52F-9B4D79B70FB2

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Which of these location-based social networks are you using personally?

Thursday, 10. June 2010

Quelle: smartbrief-com-socialmedia

 -More- 

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Yahoo! acquires location-based mobile company Koprol

Wednesday, 26. May 2010

Quelle: smartbrief-com-iab

Yahoo!  -More- 

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Location-Based Content Draws Mobile Users

Tuesday, 18. May 2010

Quelle: emarketer

Nearly two-thirds use location-based apps

http://www.emarketer.com/Article.aspx?id=1007700

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Low Ad Recall but High Response for Location-Based Services

Thursday, 6. May 2010

Quelle: emarketer

Most users do not remember seeing ads

http://www.emarketer.com/Article.aspx?id=1007677

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With the rise of location-based platforms such as Foursquare and Gowalla, has Twitter become old hat?

Wednesday, 21. April 2010

Quelle: smartbrief-com-socialmedia

The new and shiny has worn off Twitter, but it’s still useful

35.10%

 -More- 

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