Article: Mobile Moms Want Utility from Marketers
Monday, 5. December 2011Quelle: emarketer
Millions of moms are always-on, appreciate value from marketers
http://www.emarketer.com/Article.aspx?id=1008718
Artikel-Schlagworte: „marketers“
Social media ROI is MIA, marketers say
Monday, 5. December 2011Quelle: smartbrief-com-socialmedia
Social media marketers are still struggling to come to grips with return on investment, and are focusing more on soft metrics -More-
YouTube aims to help marketers better know their viewers
Thursday, 1. December 2011Quelle: smartbrief-com-iab
Google’s YouTube has unveiled an offering designed to help advertisers better track how well their ads are performing on the -More-
Analysis: Settlement won’t stop Facebook from giving data to marketers
Thursday, 1. December 2011Quelle: smartbrief-com-socialmedia
-More-
This Harvard Business Review Insight Center report explores what it really means to be customer-centric. Packed with real-world examples, the paper talks about how 20 organizations like Fidelity, Apple, Coca-Cola, North Face and American Express have worked to put the customer first — including the challenges involved and the rewarding results.
Can Tumblr win back fashion marketers?
Thursday, 1. December 2011Quelle: smartbrief-com-socialmedia
Fashion director Rich Tong is leaving Tumblr after officials from several high-end fashion houses accused the site of playing -More-
Digital continues growth trend, but some marketers slow Q4 outlays
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Though ad spending this holiday season continues the longer trend toward digital, individual advertisers are curbing their pl -More-
Marketers take to Twitter, Facebook ahead of holiday sales
Thursday, 24. November 2011Quelle: smartbrief-com-socialmedia
Brands are ratcheting up their social media marketing efforts ahead of the Thanksgiving holiday. -More-
Cmp.ly aims to help marketers stay on the up-and-up
Wednesday, 23. November 2011Quelle: smartbrief-com-socialmedia
Federal Trade Commission guidelines say that people who blog or tweet about products should disclose it if they were paid to -More-
6 challenges Facebook marketers will face in 2012
Tuesday, 22. November 2011Quelle: smartbrief-com-socialmedia
Next year will bring big changes to Facebook, likely including an initial public offering and significant features, Michael S -More-
Marketers find ROI online, but they aren’t reporting social buzz
Monday, 14. November 2011Quelle: smartbrief-com-socialmedia
Online marketing efforts, apart from e-mail campaigns, offer an average return on investment of $20 per dollar spent, and the -More-
Article: Do Marketers Feel Isolated from Industry Trends?
Monday, 14. November 2011Quelle: emarketer
Marketers report trends like social media affect ‘the industry,’ but not their own organizations
http://www.emarketer.com/Article.aspx?id=1008691
Article: B2B Marketers Still Unsure about Social Media Strategies
Friday, 11. November 2011Quelle: emarketer
Firms need more tools and technology to measure success
http://www.emarketer.com/Article.aspx?id=1008689
Foursquare offers B2B marketers unexpected benefits
Tuesday, 8. November 2011Quelle: smartbrief-com-socialmedia
Foursquare can help business-to-business marketers spread the word about events, collect information on a market segment and -More-
Why movie marketers like Facebook
Friday, 4. November 2011Should YouTube marketers fake it until they make it?
Monday, 31. October 2011Quelle: smartbrief-com-socialmedia
Brands such as Nike and Microsoft have had YouTube hits with hoax videos, such as one purporting to show Kobe Bryant leaping -More-
Google urges marketers to make mobile user-friendly
Friday, 28. October 2011Quelle: smartbrief-com-iab
Consumers are shifting to mobile search in large numbers and marketers that hope to meet them there need to act now to make t -More-
Article: Marketers Seek to Better Measure Social Media Success
Thursday, 27. October 2011Quelle: emarketer
Fan figures leave marketers at a loss when judging campaign effectiveness
http://www.emarketer.com/Article.aspx?id=1008662
Why marketers shouldn’t fear off-topic discussions
Tuesday, 25. October 2011Quelle: smartbrief-com-socialmedia
Building a community around a brand doesn’t have to mean eliminating any chatter that’s not directly focused on your company’ -More-
Gaming for Marketers: Opportunities in Play
Wednesday, 19. October 2011Quelle: emarketer
The expansion of gaming to new devices, platforms and audience segments has opened up additional marketing opportunities. Advertisers are capitalizing on this trend by attaching brands to game properties in increasingly sophisticated ways.
http://www.emarketer.com/Report.aspx?code=emarketer_2000820
Article: Top Marketers Look to Invest Big in Social Media
Tuesday, 18. October 2011Quelle: emarketer
Companies are hiring, increasing spending and planning improvements for social media efforts
http://www.emarketer.com/Article.aspx?id=1008648
What marketers can learn from Facebook’s Insights
Saturday, 15. October 2011Quelle: smartbrief-com-iab
Facebook’s Page Insights provides an in-depth look at how far a brand’s message goes — and how often it is shared, writes Ef -More-
Why marketers can’t afford to ignore LinkedIn
Friday, 14. October 2011Quelle: smartbrief-com-socialmedia
LinkedIn has launched a following feature and status updates that make it far easier to promote brands to the network’s profe -More-
Get your social marketing industry news fix with the Vitrue Social Marketing Minute, a video series on social marketing thought leadership featuring brand marketers, community managers, authors and experts in the industry. Watch this Vitrue’s Social Marketing Minute as Intel’s Ekaterina Walter gives her thoughts on delivering consumer value.
ANA study shows marketers are embracing online, but are unsure about ROI
Thursday, 13. October 2011Facebook seeks banner deals with big marketers
Tuesday, 11. October 2011Quelle: smartbrief-com-socialmedia
Facebook held its first “client council” last week, with CEO Mark Zuckerberg and other senior officials wooing big brands and -More-
Get your social marketing industry news fix with the Vitrue Social Marketing Minute, a video series on social marketing thought leadership featuring brand marketers, community managers, authors and experts in the industry. Watch this Vitrue’s Social Marketing Minute as Intel’s Ekaterina Walter gives her thoughts on delivering consumer value.
Many Facebook marketers spend their money elsewhere
Saturday, 8. October 2011Quelle: smartbrief-com-socialmedia
Many consumer-goods brands have built up a significant presence on Facebook, but are spending the bulk of their digital adver -More-
Facebook, Twitter make pitch to marketers
Thursday, 6. October 2011Quelle: smartbrief-com-socialmedia
Twitter and Facebook executives were at advertising industry events Tuesday to pitch their services to marketers and advertis -More-
Twitter struggles to find a way to open marketers’ wallets
Wednesday, 5. October 2011Quelle: smartbrief-com-socialmedia
Twitter is a vast social media platform, but it’s struggling to turn its scale into a tool marketers are willing to pay for, -More-
Why online marketers need to rethink "stickiness"
Wednesday, 5. October 2011Quelle: smartbrief-com-socialmedia
Stickiness — the amount of time users remain on a website — is no longer a useful metric for online marketers, writes Alexa -More-
Facebook reaches out to marketers with branding focus
Tuesday, 4. October 2011Quelle: smartbrief-com-iab
Facebook is comparing itself to television as a branding medium for advertisers, drawing a distinction between itself and Goo -More-
Rethinking Facebook’s value for marketers
Tuesday, 4. October 2011Quelle: smartbrief-com-socialmedia
Facebook is sucking up more and more of the time that people spend online — but that’s not necessarily good news for online -More-
Engage on-the-go consumers with interactive and measurable advertising. Mobile 2D Barcodes (i.e. QR Codes) provide the ultimate solution for bridging offline & online advertisements. See firsthand how this powerful medium will enable wireless subscribers to access additional information & digital content related to your business. Try it free for 30-days.
Social tools are embraced by 73% of marketers
Tuesday, 4. October 2011Quelle: smartbrief-com-socialmedia
Almost three-quarters of marketers use social media, according to this year’s Chief Marketer Social Marketing Survey, compare -More-
Join now or get left behind, LinkedIn tells marketers
Thursday, 29. September 2011Quelle: smartbrief-com-socialmedia
It’s time for marketers to climb aboard and start building a following on LinkedIn, says Mike Gamson, the network’s sales chi -More-
Google+ is almost ready to open its doors to marketers, exec says
Tuesday, 27. September 2011Quelle: smartbrief-com-socialmedia
Google+ soon will unveil profile pages for businesses, a move that will allow marketers to create profile pages and Circles, -More-
Social Media For PR&Comms: Increasing ROI Summit 2011
November 30 – December 1, Toronto, Canada
The Only Canadian Congress Focusing On Measuring ROI Targeted Specifically Toward PR & Comms Professionals. Dramatically Increasing The Financial Return On Social Media Investments By Optimizing Online Strategy.
REGISTER HERE BEFORE SEPT 30 TO SAVE $400!
November 30 – December 1, Toronto, Canada
The Only Canadian Congress Focusing On Measuring ROI Targeted Specifically Toward PR & Comms Professionals. Dramatically Increasing The Financial Return On Social Media Investments By Optimizing Online Strategy.
REGISTER HERE BEFORE SEPT 30 TO SAVE $400!
Tools aim to help marketers grapple with social ROI
Tuesday, 27. September 2011Quelle: smartbrief-com-socialmedia
Two new analytics tools aim to help social media marketers come to grips with their campaigns’ return on investment. -More-
Google’s reach keeps marketers coming back
Saturday, 24. September 2011Quelle: smartbrief-com-iab
For all the complaints registered over the years about Google, marketers keep coming back, Google’s results continue to be im -More-
Facebook’s update is good news for marketers
Saturday, 24. September 2011Quelle: smartbrief-com-socialmedia
Facebook’s changes are good news for marketers, experts say. -More-
The 3 Facebook changes that matter most to marketers
Friday, 23. September 2011Quelle: smartbrief-com-socialmedia
The option to subscribe to content from users via Facebook and the changes to the news feed are opportunities for marketers t -More-
Should social media marketers seek quantity or quality?
Wednesday, 21. September 2011Quelle: smartbrief-com-socialmedia
Social media metrics focus mainly on the quantity of interactions, but it would be far more useful to measure the quality of -More-
How to Improve Website Conversion Rates. Traditional website registration is a headache for consumers, but 66% would prefer to use an existing social identity on your site. Download this study to find out why you may be missing conversions and learn how to combat abandonment with social sign-in. Download the research report here.
Europe’s social media marketers contend with skimpy budgets
Wednesday, 21. September 2011Quelle: smartbrief-com-socialmedia
European marketers are getting a grip on social media, but they’re having to do so on shoestring budgets, according to Forres -More-
Niche Web channels give marketers access to loyalists
Friday, 16. September 2011Quelle: smartbrief-com-iab
Blinkx has rolled out four niche Web channels in Britain that will support highly specialized ads appealing to the particular -More-
Report: Marketers must use social to cultivate brand ambassadors
Tuesday, 13. September 2011Quelle: smartbrief-com-iab
Marketers should focus their social efforts on encouraging loyal brand fans to talk up their products rather than trying to b -More-
Marketers are eager to check in to "Foursquaropoly"
Thursday, 8. September 2011Quelle: smartbrief-com-socialmedia
“Foursquaropoly,” a fledgling social application set up by three graduates of the Miami Ad School, is getting attention from -More-
FREE Facebook success sample class
Get a taste of the Facebook Success Summit 2011 with this online seminar. Discover how Facebook marketing can drive sales and grow profits for your business from 19 experts including Guy Kawasaki during the month-long FBSS 2011. Click here for more information.
Get a taste of the Facebook Success Summit 2011 with this online seminar. Discover how Facebook marketing can drive sales and grow profits for your business from 19 experts including Guy Kawasaki during the month-long FBSS 2011. Click here for more information.
Marketers are deflecting blame onto ad agencies
Wednesday, 7. September 2011Quelle: smartbrief-com-iab
Increasing pressure on companies and brands are leading them to point the finger at ad agencies when campaigns don’t work out -More-
Show us the money, say social media marketers
Friday, 2. September 2011Quelle: smartbrief-com-socialmedia
Marketers are planning to steer more cash into social media projects, according to a Bizo survey. -More-
Article: How Social Media Users Engage with Marketers on Twitter
Friday, 2. September 2011Quelle: emarketer
Most users are on Twitter to communicate with friends, get news or be entertained. But brands are making an impact.
http://www.emarketer.com/Article.aspx?id=1008572
What social media marketers can learn from spammers
Thursday, 1. September 2011Quelle: smartbrief-com-socialmedia
Marketers can learn a thing or two from spam commenters on social media sites, writes Kipp Bodnar. -More-
Back to school is an increasingly online event for marketers
Wednesday, 31. August 2011Quelle: smartbrief-com-iab
Back to school has taken on additional meaning, with more home-schoolers and school districts taking advantage of online lear -More-
Should social media marketers fall for Tumblr?
Tuesday, 30. August 2011Quelle: smartbrief-com-socialmedia
Companies such as IBM, Huggies, EMI and J. -More-
Article: B2B Marketers Yet to Connect Financial Metrics to Marketing Campaigns
Tuesday, 30. August 2011Quelle: emarketer
Greater ability to demonstrate efforts vs. financial impact of marketing programs
http://www.emarketer.com/Article.aspx?id=1008567
Facebook isn’t turning its back on location marketers
Saturday, 27. August 2011Quelle: smartbrief-com-socialmedia
Facebook is doing away with its Places service, but location marketers shouldn’t be too concerned, writes Irina Slutsky. -More-