Artikel-Schlagworte: „marketing“

Gen X: Demographic Profile and Marketing Approaches

Tuesday, 23. August 2011

Quelle: emarketer

Generation X bridges traditional and digital media usage and its members are virtually always connected, thanks to mobile devices. Marketers can most effectively reach Gen Xers with authentic, targeted messaging and a clear value proposition communicated via multiple touchpoints.

http://www.emarketer.com/Report.aspx?code=emarketer_2000784

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Tapping social-network data sharpens marketing efficiency

Friday, 19. August 2011

Quelle: smartbrief-com-iab

Marketers are beginning to realize that winning over Facebook fans should only be part of their objective — reaching out to  -More

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Cuba is a challenge and a change for marketing chief

Friday, 19. August 2011

Quelle: smartbrief-com-iab

 -More

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Are your company’s social media marketing efforts centrally run?

Thursday, 18. August 2011

Quelle: smartbrief-com-socialmedia

 -More

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Technology opens avenues for marketing to children

Tuesday, 16. August 2011

Quelle: smartbrief-com-iab

Technology is changing the way products are marketed to children, as companies increasingly reach young audiences through onl -More

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P&G moves toward continual marketing analysis

Tuesday, 16. August 2011

Quelle: smartbrief-com-iab

Procter & Gamble is working with Nielsen and DemandTec to monitor the results of market spending in real time, instead of aft -More

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Social media marketing of the apes

Tuesday, 16. August 2011

Quelle: smartbrief-com-socialmedia

To build buzz for the film “Rise of the Planet of the Apes,” creative agency Mekanism arranged a viral campaign targeting 50  -More

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Marketing lessons from socially savvy museums

Saturday, 13. August 2011

Quelle: smartbrief-com-socialmedia

Museums are dusting themselves off and going digital, using social tools such as Twitter, Foursquare and Facebook to reach ou -More

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The job of getting someone who’s never heard of Evernote to use it for the first time is the job of our existing users. The job of our marketing department is to help our existing users do that job.

Friday, 12. August 2011

Quelle: smartbrief-com-socialmedia

Phil Libin, CEO of Evernote, as quoted by Mashable -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D87B9B5CF-DF8E-41D7-9F64-E572F44885A7%26copyid%3DCAA842B9-49A6-41F7-8240-53E1F437A2CF%26brief%3Dsocialmedia%26sb_code%3Drss%26campaign%3Drss&i=87B9B5CF-DF8E-41D7-9F64-E572F44885A7

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Betrug im Affiliate Marketing

Monday, 8. August 2011

Quelle: internet-world-business

Jede siebte Marke ist in Deutschland von Ad-Hijacking betroffen, das ergab eine Untersuchung des Webanalyse-Experten Xamine. Die Täter schlagen bevorzugt nachts oder am Wochenende zu, wenn die SEM-Manager Feierabend haben. Mindestens 13 Millionen Euro pro Jahr kostet dies die Werbetreibenden, sagt Xamine-Geschäftsführer Peter Herold: “Wir gehen davon aus, dass der Schaden in Wirklichkeit noch viel höher liegt.”

http://feedproxy.google.com/~r/internetworld/KNxy/~3/H3tWqRamCBU/Betrug-im-Affiliate-Marketing-13-Millionen-Euro-Schaden-durch-Ad-Hijacking

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In the hype that is social media marketing, it is often hard to distinguish between the braggadocio and the brilliant.

Saturday, 6. August 2011

Quelle: smartbrief-com-socialmedia

Drew Neisser, CEO of Renegade, writing in FastCompany.com’s FC Expert Blog -More

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Marketing on Facebook is the focus of new metrics

Thursday, 4. August 2011

Quelle: smartbrief-com-iab

ComScore and Nielsen are offering up rating systems designed to gauge the effectiveness of brands’ presence on Facebook.  -More

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Cart without horse. Medium without message. Marketing without purpose. … Is it really so unfashionable for brands to ask for the sale?

Friday, 29. July 2011

Quelle: smartbrief-com-socialmedia

Jonathan Salem Baskin, global brand strategist, writing in Advertising Age -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D92B60D10-998D-4B30-9B46-62B82ECC14D6%26copyid%3DDC82EE5C-0F50-47FD-BE85-40A6298D742F%26brief%3Dsocialmedia%26sb_code%3Drss%26campaign%3Drss&i=92B60D10-998D-4B30-9B46-62B82ECC14D6

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Funny social media marketing is a serious business

Friday, 29. July 2011

Quelle: smartbrief-com-socialmedia

Humor can help marketers create memorable and buzzworthy social media campaigns, but there are real risks involved, Jason Mil -More

Social Media Consulting Manager

NM Incite

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New Twitter marketing execs to focus on consumers, advertisers

Wednesday, 27. July 2011

Quelle: smartbrief-com-iab

 -More

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New post at WPP’s Mindshare targets gaming as marketing platform

Wednesday, 27. July 2011

Quelle: smartbrief-com-iab

With more than half of all American adults now playing video games, WPP’s Mindshare North America has created the position of -More

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What professional baseball and social media marketing have in common

Saturday, 23. July 2011

Quelle: smartbrief-com-socialmedia

Michael Lewis’ book “Moneyball,” which details the application of an analytic approach to managing a baseball team, has plent -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D6309C974-4452-4498-9A5B-16CB93F731C0%26copyid%3DD890882C-CDDE-498D-A122-E93D65FC3164%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=6309C974-4452-4498-9A5B-16CB93F731C0

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5 ways social data can take your marketing to the next level

Thursday, 21. July 2011

Quelle: smartbrief-com-socialmedia

Social media data is a powerful tool for marketers, as it can be used to develop targeted campaigns, source user-generated co -More

Director, Customer Acquisition

Kindermusik International

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF4E53130-1C88-41A3-9822-B85B745A3760%26copyid%3DA12B0E1B-8E3C-4356-B433-3C4B2703AAC1%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F4E53130-1C88-41A3-9822-B85B745A3760

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Marketing report shows shift to digital, social

Wednesday, 20. July 2011

Quelle: smartbrief-com-iab

In this year’s State of Marketing Report from the CMO Council, 57% of chief marketers said they plan to increase spending in  -More

Spam vs. Your Brand: How to Win the Battle with Effective Moderation

Spam is everywhere these days, but learning how to moderate social media spam is easier than you think. We’ll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue’s latest Whitepaper on Spam Moderation now.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBDC81065-F37E-4A79-AA2C-97E094B7A8B7%26copyid%3DAE0B3CD3-ADB5-4C12-9D69-0A687D14D440%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=BDC81065-F37E-4A79-AA2C-97E094B7A8B7

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If social media marketing isn’t driving revenue, then it isn’t worth participating in.

Wednesday, 20. July 2011

Quelle: smartbrief-com-socialmedia

Pamela Seiple, writing at HubSpot.com -More

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Article: Executives Fail to Focus on Social Media Marketing Strategy

Wednesday, 20. July 2011

Quelle: emarketer

Recognizing its importance is not enough to make social strategy a reality

http://www.emarketer.com/Article.aspx?id=1008503

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Marketing adjusts to a fragmenting culture

Tuesday, 19. July 2011

Quelle: smartbrief-com-iab

Rapidly changing demographics in the U.S.  -More

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What online dating can teach you about social media marketing

Saturday, 16. July 2011

Quelle: smartbrief-com-socialmedia

Finding a date online is a skill unto itself, and social media marketers could learn a thing or two from dating sites’ users, -More

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Blog: eMarketer Webinar: Best Practices for Email Marketing

Thursday, 14. July 2011

Quelle: emarketer

Email is a prime activity among internet users of all ages, even as mobile and social usage grab the headlines. In reality, the rise of these newer platforms has actually [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-best-practices-email-marketing-2/

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Marketing auf Facebook

Thursday, 14. July 2011

Quelle: internet-world-business

Bieten Sie Ihren Fans regelmäßig etwas Neues! Wie in der realen Welt kostet es Zeit, Beziehungen zu anderen aufzubauen. Leichter als ständig neue Freunde zu gewinnen, ist es, die vorhandenen zu pflegen.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/4QdJpKbgrEw/Marketing-auf-Facebook-Tipp-des-Tages-Investieren-Sie-in-Beziehungen

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Thrillist e-mails bridge marketing and editorial

Monday, 21. March 2011

Quelle: smartbrief-com-iab

Thrillist, an e-mail service that provides its young, male readers with editorial content and sales pitches in “allied e-mail -More

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UK Multichannel Marketing: New Paths to Consumer Engagement

Saturday, 12. March 2011

Quelle: emarketer

As UK consumers embrace new digital channels and behaviors, advertisers are developing strategies to deliver key messages and incentives at many touchpoints. The science of planning and assessing multichannel campaigns is in its infancy, however.

http://www.emarketer.com/Report.aspx?code=emarketer_2000778

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Article: Inbound Marketing Channels More Cost-Effective

Saturday, 12. March 2011

Quelle: emarketer

Blogs and social media generate cheapest leads

http://www.emarketer.com/Article.aspx?id=1008268

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Mobile marketing group to take up privacy

Tuesday, 21. December 2010

Quelle: smartbrief-com-iab

The Mobile Marketing Association announced it would add a set of rules to its Global Code of Conduct designed to protect smar -More

Applying Social Data: 3 Best Practices
Learn what it takes to create a positive experience for both your users and your business.
Download a free whitepaper now.

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Trying to go social? Look at your existing marketing first

Tuesday, 21. December 2010

Quelle: smartbrief-com-socialmedia

Rather than trying to reinvent basic marketing principles for social media, marketers should look for ways to adapt their exi -More

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Why social-media marketing is no game

Friday, 17. December 2010

Quelle: smartbrief-com-socialmedia

Too many social-media campaigns have bought into the idea that social-media branding is about creating games in which fans co -More

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Article: Marketing to Seniors with Online Health Information

Friday, 17. December 2010

Quelle: emarketer

Aging internet population will send more older users searching for health info

http://www.emarketer.com/Article.aspx?id=1008115

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Forecasting where social-media marketing is headed in 2011

Wednesday, 8. December 2010

Quelle: smartbrief-com-socialmedia

Integration will be the watchword for social-media marketers in 2011, predicts David Armano.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF58070C6-B51B-4D1C-B825-0341C2E90042%26copyid%3D58976328-343B-48DE-8C8E-84AE3C09B063%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F58070C6-B51B-4D1C-B825-0341C2E90042

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Social Media in the Marketing Mix: Budgeting for 2011

Wednesday, 8. December 2010

Quelle: emarketer

In 2011, four out of five US businesses with 100 or more employees will use social media marketing. That’s a dramatic change from 2008 when just 42% of companies marketed via social media. As consumer usage of social media continues to increase in the US and around the world, marketers have transitioned from cautious engagement to full deployment.

http://www.emarketer.com/Report.aspx?code=emarketer_2000742

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Common misconceptions about viral marketing

Tuesday, 7. December 2010

Quelle: smartbrief-com-socialmedia

There’s more to viral marketing than just coming up with a catchy idea, says Jonah Peretti, co-founder of The Huffington Post -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D2A8A958D-F595-4B10-9CAC-705E1008E24C%26copyid%3D6052BCE8-5FCD-467A-885A-548373F4C06F%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=2A8A958D-F595-4B10-9CAC-705E1008E24C

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Article: Big Jump in Social Media for Holiday Marketing

Monday, 6. December 2010

Quelle: emarketer

Three-quarters will market on social sites this holiday season

http://www.emarketer.com/Article.aspx?id=1008088

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History, Porsche strike marketing partnership

Saturday, 4. December 2010

Quelle: smartbrief-com-iab

History’s “Brad Meltzer’s Decoded” has finalized a multifaceted marketing initiative with Porsche Cars North America.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DB87BF170-8201-4179-9FEF-9F16DBCD3A80%26copyid%3D97378524-8450-4184-8B0E-F6BE5D38D817%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=B87BF170-8201-4179-9FEF-9F16DBCD3A80

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Is social-media marketing killing off branded websites?

Saturday, 4. December 2010

Quelle: smartbrief-com-socialmedia

In many cases, the rise of social media means that brands can cope without having a dedicated destination website, writes Aye -More

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Article: Kraft Transforms Digital Marketing into Shopper Marketing at Retail

Friday, 3. December 2010

Quelle: emarketer

Mary Sagripanti
Senior Director, Integrated Shopper Marketing
Kraft Foods

http://www.emarketer.com/Article.aspx?id=1008083

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Article: 2011 Trends: Content Marketing Is Critical

Wednesday, 1. December 2010

Quelle: emarketer

Geoff Ramsey—CEO, Co-Founder

http://www.emarketer.com/Article.aspx?id=1008070

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Mazda to stick with decade-old slogan amid marketing revamp

Wednesday, 1. December 2010

Quelle: smartbrief-com-iab

Mazda North America isn’t letting go of its slogan “Zoom-Zoom.” That’s the verdict according to newly hired Chief Marketing O -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D3BE3D330-E12A-4304-9FAB-BBEAE0ED5AE3%26copyid%3DC63F51F9-91EA-4CE3-938D-45FE769FA3F1%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=3BE3D330-E12A-4304-9FAB-BBEAE0ED5AE3

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Article: Is Social Media Marketing Integration Years Away?

Tuesday, 30. November 2010

Quelle: emarketer

Sophisticated integration can take a lot of experience

http://www.emarketer.com/Article.aspx?id=1008069

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Site aims to give marketing boost to smaller firms

Tuesday, 30. November 2010

Quelle: smartbrief-com-iab

A new site called AdRogues.com is giving smaller shops and regional agencies a chance to attract big-name clients.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D462FD9BA-7F4F-4918-8942-76DA895CA0BE%26copyid%3D5949865A-C3E5-4E79-ACC4-6DF4F5562CF8%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=462FD9BA-7F4F-4918-8942-76DA895CA0BE

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Firms mine social networks for marketing data

Tuesday, 30. November 2010

Quelle: smartbrief-com-iab

Startup firms such as Media6Degrees, 33Across and RadiumOne are devising ways to turn social networking into a source of valu -More

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How to master the unspoken rules of social-media marketing

Thursday, 25. November 2010

Quelle: smartbrief-com-socialmedia

Social-media marketers need to internalize the tacit rules by which online communities operate before they dive in and start  -More

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3 ways to beat marketing burnout

Thursday, 25. November 2010

Quelle: smartbrief-com-socialmedia

Keeping a work-of-mouth campaign on track is hard work, writes Andy Sernovitz, so take a moment to remind yourself of the rew -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC27400BA-75FE-4AAF-B323-646EA189D55D%26copyid%3D27FADB93-5FBA-4890-95EF-306DF8B8C7E6%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=C27400BA-75FE-4AAF-B323-646EA189D55D

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Article: Does Social Media Marketing Make Sense for the Smallest Businesses?

Friday, 19. November 2010

Quelle: emarketer

Small businesses unsure about reaching audience on social sites

http://www.emarketer.com/Article.aspx?id=1008054

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Article: To Ramp Up Marketing Efforts, GM Puts Social in Front Seat

Friday, 19. November 2010

Quelle: emarketer

Christopher Barger
Global Director of Social Media
General Motors

http://www.emarketer.com/Article.aspx?id=1008053

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Neuer Marketing Director für Europa

Wednesday, 17. November 2010

Quelle: internet-world-business

Der Münchner Spezialist für E-Commerce-Software hybris engagiert Thomas Fock als neuen Marketing Director Central Europe. In dieser Funktion verantwortet er alle Marketing- und Partneraktivitäten in Zentraleuropa.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/ldzkrO-crI0/hybris-holt-Microsoft-Manager-Neuer-Marketing-Director-fuer-Europa

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QR codes bring social-media marketing into the real world

Tuesday, 16. November 2010

Quelle: smartbrief-com-socialmedia

QR codes — patterns with embedded Web links that can be scanned, bar-code style, by smartphones — could be the next step in -More

The Future of Marketing: 60 speakers, 60 seconds each

Join Jimmy Wales, Guy Kawasaki, Chris Brogan, Anne Holland, Brian Solis, Ann Handley, Alex Bogusky, Jeffrey Hayzlett and many others for the shortest marketing conference ever. From mobile to email to social, you’ll discover how to stay at the crest of the extraordinary changes facing all of us. Visit futureofmarketing.com to register.

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