Los Angeles airport is coursing with social media
Thursday, 15. December 2011Quelle: smartbrief-com-socialmedia
Los Angeles International Airport is the world’s most social airport, according to a list compiled by Facebook researchers, w -More-
Artikel-Schlagworte: „media“
Are you adjusting your social media presence to include holiday-related content?
Thursday, 15. December 2011Article: Digital Media Spending Thrives in Western Europe
Thursday, 15. December 2011Quelle: emarketer
Web-based mobile spending in the region to top $1 billion
http://www.emarketer.com/Article.aspx?id=1008736
Article: Companies Worldwide Plan to Increase Social Media Marketing
Thursday, 15. December 2011Quelle: emarketer
More Latin American companies plan to increase use for advertising, recruiting and communicating with customers
http://www.emarketer.com/Article.aspx?id=1008731
Glam Media will an die Börse
Thursday, 15. December 2011Quelle: internet-world-business
Glam Media will an die Börse: Bereits in einem halben Jahr könnte die Erstemission des Betreibers vertikaler Netzwerke anstehen.
MediaCom adds Brilliant Media to WPP group
Tuesday, 6. December 2011Quelle: smartbrief-com-iab
After stealing one of its most valuable clients, WPP’s MediaCom has added Brilliant Media to its group. -More-
Mary Kay sees the beauty in social media
Tuesday, 6. December 2011Quelle: smartbrief-com-iab
Mary Kay, the venerable cosmetics brand built largely through grass-roots and word-of-mouth efforts, is planning a major move -More-
What tools are you using to measure the ROI of your social media efforts?
Tuesday, 6. December 2011Social media ROI is MIA, marketers say
Monday, 5. December 2011Quelle: smartbrief-com-socialmedia
Social media marketers are still struggling to come to grips with return on investment, and are focusing more on soft metrics -More-
Are you optimistic your social media efforts eventually will show return on investment?
Monday, 5. December 2011Article: The Evolution of Social Media Measurement: An Agency Perspective
Friday, 2. December 2011Article: 2012 Trends: Social Media Metrics Take Center Stage
Friday, 2. December 2011Quelle: emarketer
Marketers still focusing on soft metrics, can’t gauge ROI
http://www.emarketer.com/Article.aspx?id=1008717
Yahoo! change is embraced by some media shops
Friday, 2. December 2011Quelle: smartbrief-com-iab
Despite the turmoil caused by Yahoo!’s decision to cut out demand-side platforms and retargeters, some digital media buying f -More-
Social media lags searching influencing tech buys, research finds
Friday, 2. December 2011Quelle: smartbrief-com-socialmedia
Search marketing is more influential than social media when it comes to shaping tech purchase decisions, according to Forrest -More-
Is your social media campaign generating return on investment?
Wednesday, 30. November 2011Social media engagement may not breed loyalty
Wednesday, 30. November 2011Quelle: smartbrief-com-socialmedia
Less than 20% of Web users say social media contact with a brand makes them more likely to purchase a company’s products or s -More-
What a Kansas political spat can teach you about social media youth outreach
Wednesday, 30. November 2011Study: 40% of job seekers have a social media problem
Tuesday, 29. November 2011Quelle: smartbrief-com-socialmedia
More than a quarter of Australian managers now routinely screen job candidates’ social media profiles, according to a Telstra -More-
Mobile Nutzung von Social Media
Thursday, 24. November 2011Quelle: internet-world-business
Die mobile Nutzung von sozialen Medien in Europa wächst und wächst und wächst. Vor allem das Netzwerken über Apps wird immer beliebter. Über mehr Nutzer von unterwegs können sich vor allem Twitter und LinkedIn freuen.
Do you incorporate video elements into your social media presence?
Thursday, 24. November 2011Quelle: smartbrief-com-socialmedia
Yes, and they have been very successful
42.16%
We’d like to create videos, but we’re not sure how
28.43%
-More-
How is your company coping with your social media point person taking time off for the holidays?
Thursday, 24. November 2011Bertelsmann Digital Media Investments beteiligt sich an Adspert
Wednesday, 23. November 2011Quelle: internet-world-business
Der Venture-Capital-Fonds Bertelsmann Digital Media Investments (BDMI) investiert eine sechsstellige Summe in das Start-up Bidmanagement, das unter dem Namen Adspert eine Software anbietet, die Online-Werbekampagnen verwaltet und optimiert.
Social media ingredients lead Wal-Mart’s holiday recipe
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
The volume of Facebook chatter on Wal-Mart’s Facebook page leads the pack among retailers using the social network, according -More-
Blog-based pop-up store widget integrates with social media
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
A widget that allows retailers to create a “pop-up” store that can be hosted on blogs proved successful for pre-launching a S -More-
Senior Affiliate Manager – Online Marketing
Acquinity Interactive
Acquinity Interactive
Qantas’ social media contest is grounded by critics
Wednesday, 23. November 2011Quelle: smartbrief-com-socialmedia
Qantas Airlines ran a Twitter contest calling for customers to describe their dream in-flight experience. -More-
How social media is changing public relations
Tuesday, 22. November 2011Quelle: smartbrief-com-socialmedia
The discipline of public relations is changing as social media shakes up the ways in which individuals and brands communicate -More-
Bring in a second opinion to avoid social media goofs
Tuesday, 22. November 2011Quelle: smartbrief-com-socialmedia
Many social media mistakes are made by people who recklessly hit “publish” without taking a moment to think about what they’r -More-
Old media models still dominate the new
Saturday, 19. November 2011Quelle: smartbrief-com-iab
No matter how new the media, advertisers seem stuck on old models of advertising, argues Mindshare’s Antony Young. -More-
Jack in the Box consolidates media duties at Horizon
Friday, 18. November 2011Quelle: smartbrief-com-iab
Horizon Media has added Jack in the Box’s digital-media duties to the traditional media buying and planning chores it has had -More-
A merry Christmas for digital media, passing spot radio
Thursday, 17. November 2011Quelle: smartbrief-com-iab
Media buying of Internet/digital has supplanted spot radio in the number-two slot for holiday advertising, trailing only spot -More-
Connecting with friends, family easily tops other social media uses
Thursday, 17. November 2011Quelle: smartbrief-com-iab
Friends and family far outpace other interests — including keeping up with public figures — for users of social media, acco -More-
MediaVest says it can gauge combined effects across media
Thursday, 17. November 2011Quelle: smartbrief-com-iab
The knock-on effects of advertising across paid, owned and earned media can be analyzed and used to make timely adjustments w -More-
Facebook is ready for more apps from media partnerships
Thursday, 17. November 2011Quelle: smartbrief-com-socialmedia
Facebook is preparing to announce another round of media partnerships in the coming year, building on the network’s experien -More-
Startups look to social media as a foundation
Monday, 14. November 2011Quelle: smartbrief-com-socialmedia
Some startups are making social networking the essence of their business, rather than an extra feature. -More-
Intent Media to boost staff with latest round of funding
Friday, 11. November 2011Most B2B companies aren’t heavy social media users
Friday, 11. November 2011Quelle: smartbrief-com-socialmedia
Fewer than 10% of business-to-business companies make “extensive” use of social media, according to an Accenture survey, whil -More-
Article: B2B Marketers Still Unsure about Social Media Strategies
Friday, 11. November 2011Quelle: emarketer
Firms need more tools and technology to measure success
http://www.emarketer.com/Article.aspx?id=1008689
Startup Trada links businesses with social media ad experts
Thursday, 10. November 2011Quelle: smartbrief-com-iab
Small businesses that want to launch social media campaigns can now find experts in the field through Trada.com, a site that -More-
IAB revamps guidelines for rich media ads
Wednesday, 9. November 2011Quelle: smartbrief-com-iab
Surging use of rich media has prompted the Interactive Advertising Bureau to update its Rich Media Creative Guidelines. -More-
Social Media für kleine und mittlere Unternehmen
Wednesday, 9. November 2011Quelle: internet-world-business
Beim Thema Social Media stellt sich besonders bei kleinen und mittelständischen Unternehmen (KMU) oft die Frage, inwieweit ein Engagement in diesem Bereich sinnvoll ist. Nur wer die richtige Strategie zu Grunde legt, wird erfolgreich Mehrwert für das eigenen Unternehmen schaffen. Tim Bongers, Leiter Webprogrammierung beim Onlinemarketing-Spezialisten Fairrank Deutschland hat einige Tipps zusammen gestellt, damit der Einstieg klappt.
Anheuser-Busch taps Starcom for media planning, research
Tuesday, 8. November 2011Brands learn that old-school PR can’t handle social media storms
Tuesday, 8. November 2011Quelle: smartbrief-com-socialmedia
A tweet can turn into a social media disaster for brands if not handled quickly, Alexandra Bruell writes. -More-
ExxonMobil picks Universal McCann for media, BBDO for creative
Saturday, 5. November 2011Quelle: smartbrief-com-iab
Energy giant ExxonMobil is consolidating most of its advertising with two global agencies. -More-
Article: Disney Sees Advertisers Flock to Mobile Rich Media and Video
Friday, 4. November 2011Enterprise social media can pay off — but not where you might expect
Friday, 4. November 2011Quelle: smartbrief-com-socialmedia
Businesses are still finding their sea legs when it comes to social media, but executives may do well to adjust their expecta -More-
What’s your opinion of sites that try to measure social media influence, such as Klout?
Thursday, 3. November 2011Soziale Netzwerke: Zeitungsverleger wollen Social Media ausbauen
Wednesday, 2. November 2011Quelle: welt-online
85 Prozent der Redaktionen sind schon heute bei Facebook, Twitter & Co aktiv. Rund 40 Prozent haben Communitys aufgebaut
Are Fortune 500 firms cooling on social media?
Wednesday, 2. November 2011Quelle: smartbrief-com-socialmedia
Social media use by the biggest U.S. -More-
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Article: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide
Tuesday, 1. November 2011Quelle: emarketer
Data and social media investment central to marketing strategy, programs
http://www.emarketer.com/Article.aspx?id=1008667
Social media workers make it to the executive level
Saturday, 29. October 2011Quelle: smartbrief-com-socialmedia
A career in social media is becoming an acceptable way to climb to the highest echelons of a company’s leadership hierarchy, -More-