How DSW measures social media ROI
Saturday, 29. October 2011Quelle: smartbrief-com-socialmedia
Footware retailer DSW has a four-point system for evaluating the success of its social media efforts. -More-
Artikel-Schlagworte: „media“
Big brands seek social media directors
Friday, 28. October 2011Quelle: smartbrief-com-iab
Major brands increasingly are creating new executive marketing roles within their ranks for individuals with expertise in soc -More-
Social media lessons from Cap’n Crunch
Friday, 28. October 2011Quelle: smartbrief-com-socialmedia
Brands with well-developed mascots have a head start when it comes to drumming up buzz, Andy Sernovitz writes. -More-
Ford loyalists can sport social media badges
Thursday, 27. October 2011Quelle: smartbrief-com-iab
Ford fans out to proclaim their loyalty to the car brand can now choose from 44 different social media badges, which can be a -More-
Ford seeks to woo social media fans with custom badges
Thursday, 27. October 2011Quelle: smartbrief-com-socialmedia
Ford has created 44 digital badges for use on social media sites. -More-
Firms are missing opportunities for customer support via social media
Thursday, 27. October 2011Quelle: smartbrief-com-socialmedia
About a quarter of companies use Facebook to offer customer support, and 12% use Twitter, according to a MarketTools study. -More-
For 2012, what do you plan to do with your social media budget?
Thursday, 27. October 2011Article: Marketers Seek to Better Measure Social Media Success
Thursday, 27. October 2011Quelle: emarketer
Fan figures leave marketers at a loss when judging campaign effectiveness
http://www.emarketer.com/Article.aspx?id=1008662
Kooperation zwischen clipkit und Glam Media
Wednesday, 26. October 2011Quelle: internet-world-business
Die Bewegtbildinhalte von clipkit werden jetzt auch über die Kanäle von Glam Media ausgestrahlt. Der Videodienstleister stellt dem Netzwerk damit über 50.000 Videos aus seinem Archiv zur Verfügung.
Study finds rich media particularly effective in mobile ads
Wednesday, 26. October 2011Quelle: smartbrief-com-iab
Rich media produce results for mobile ad campaigns, winning click-through rates as much as 455% higher than banner and other -More-
GSD&M wins HomeAway’s creative, media accounts
Wednesday, 26. October 2011Quelle: smartbrief-com-iab
Omnicom Group’s GSD&M has been tapped, after a review, to handle creative and media duties for HomeAway, an online vacation r -More-
Banks seek to engage online customers with social media
Wednesday, 26. October 2011Quelle: smartbrief-com-socialmedia
Banks increasingly are using social channels to engage with customers and build uptake for their online-banking services. -More-
Commentary: Social media must be a key weapon for Obama in 2012
Wednesday, 26. October 2011Social media may change broadcast marketing
Tuesday, 25. October 2011Quelle: smartbrief-com-socialmedia
Social-monitoring services such as Bluefin Labs are helping TV networks and broadcast marketers fine-tune their advertising. -More-
Your social media campaign may be a load of garbage
Tuesday, 25. October 2011Quelle: smartbrief-com-socialmedia
Too many social media marketers are guilty of “landfill marketing” — creating campaigns that are trashy, disposable and inst -More-
IAB guidelines aim at bringing order to in-app rich media ads
Saturday, 22. October 2011Quelle: smartbrief-com-iab
Guidelines for a standard application programming interface for rich media ads on mobile devices were released by the IAB, wh -More-
Social media analysis finds American Airlines is "most hated" carrier
Saturday, 22. October 2011Quelle: smartbrief-com-socialmedia
Social media analytics company Amplicate has named American Airlines as the world’s “most hated” airline. -More-
Federated Media partners with WordPress to tap 25 million blogs
Friday, 21. October 2011Quelle: smartbrief-com-iab
Brands will be able to connect with WordPress’ 25 million blogs more easily under the website’s partnership with Federated Me -More-
Social media is a must-have for startups, experts say
Friday, 21. October 2011Quelle: smartbrief-com-socialmedia
Social media is getting increasing attention at events such as SCORE Palooza, a conference for nonprofit startups. -More-
Stop social media spam while there’s still time
Friday, 21. October 2011Quelle: smartbrief-com-socialmedia
E-mail spam is the result of pioneering marketers failing to take a principled stand for honesty and ethics in their professi -More-
This Harvard Business Review Insight Center report explores what it really means to be customer-centric. Packed with real-world examples, the paper talks about how 20 organizations like Fidelity, Apple, Coca-Cola, North Face and American Express have worked to put the customer first — including the challenges involved and the rewarding results.
Bedeutung von Social Media und Mobile für den E-Commerce
Thursday, 20. October 2011Quelle: internet-world-business
Im Jahr 2015 werden Unternehmen die Hälfte ihrer Verkäufe über Social Media und mobile Apps realisieren. Onlinehändler werden kontextbezogene, mobile Anwendungen bieten, auf die Kunden über den Browser oder via Handy zugreifen können.
What role is your corporate website playing in your social media efforts?
Thursday, 20. October 2011Quelle: smartbrief-com-socialmedia
Our website has “Follow/Fan Us” links to our social presences but with no strategy
42.86%
-More-
Which social media activity benefits your company the most?
Thursday, 20. October 2011Article: Social Media Comes up Short for Agency Prospecting
Thursday, 20. October 2011Quelle: emarketer
Email, newsletters top online sources for online lead generation
http://www.emarketer.com/Article.aspx?id=1008651
Social media success depends on adaptability, survey finds
Wednesday, 19. October 2011Quelle: smartbrief-com-socialmedia
Success in using social media most often depends on a company’s ability to adapt to change, according to a survey of Fortune -More-
Are you prepared to bounce back from a social media blunder?
Tuesday, 18. October 2011Quelle: smartbrief-com-socialmedia
When a Red Cross staffer accidentally sent out a tweet bragging about plans to drink Dogfish Head beer and get “slizzerd,” th -More-
Article: Top Marketers Look to Invest Big in Social Media
Tuesday, 18. October 2011Quelle: emarketer
Companies are hiring, increasing spending and planning improvements for social media efforts
http://www.emarketer.com/Article.aspx?id=1008648
Bitly unveils social media prediction system
Saturday, 15. October 2011Quelle: smartbrief-com-socialmedia
Bitly has released a new reputation-monitoring tool, and debuted a social-search tool that is in private beta-testing. -More-
Build Business with Social Media [New 40 Page Guide] — Learn the latest best practices and proven tactics for social business success. Discover content strategies, templates, real-world examples and measurement methods for the six best ways to use social media. Download the Social Media Pocket Guide.
10 luxury brands succeeding with social media
Saturday, 15. October 2011Quelle: smartbrief-com-socialmedia
Many prominent luxury brands are starting to get the hang of social media, writes Rachel Lamb. -More-
4 ways to use social media to grow your subscriber lists
Saturday, 15. October 2011Quelle: smartbrief-com-socialmedia
There are enormous potential synergies between social media and e-mail or SMS outreach, writes Signal CEO Jeff Judge. -More-
Social Media in Unternehmen
Thursday, 13. October 2011Quelle: internet-world-business
Wie sehen die Aktivitäten von Unternehmen in Social Media aus? Welche Erfahrungen haben sie gemacht? Nimmt die Bedeutung der Netzwerke für Firmen zu? Das hat der BVDW untersucht.
CMOs are not sure how to dig in to social media feast
Thursday, 13. October 2011Quelle: smartbrief-com-socialmedia
Most chief marketing officers are not quite sure how to go about capitalizing on the reams of consumer data being amassed on -More-
Does 1 particular platform serve as a hub for all your company’s social media efforts?
Thursday, 13. October 2011Quelle: smartbrief-com-socialmedia
Our platforms are linked, but no one platform is most important
35.36%
Facebook is our hub
27.07%
-More-
CMOs are not sure how to dig into social media feast
Wednesday, 12. October 2011Quelle: smartbrief-com-iab
Most chief marketing officers are not quite sure how to go about capitalizing on the reams of consumer data being amassed on -More-
Social media brings airlines back down to earth
Wednesday, 12. October 2011Quelle: smartbrief-com-socialmedia
Airlines’ passenger policies are in the spotlight thanks to social media, with aggravated fliers often publicizing their grie -More-
Why your firm needs a formal social media training program
Tuesday, 11. October 2011Quelle: smartbrief-com-socialmedia
As social media becomes more deeply integrated into a company’s strategies and operations, it becomes more important to put m -More-
Article: Social Media Presence More Important Than Social Media Ads
Tuesday, 11. October 2011Quelle: emarketer
Yet marketers have concerns with the communities they’ve built on social sites
http://www.emarketer.com/Article.aspx?id=1008634
Steve Jobs is commemorated, mourned on social media
Saturday, 8. October 2011Quelle: smartbrief-com-iab
Tributes to Steve Jobs flooded social networks beginning Thursday, with some Apple fans even posting images and videos of the -More-
GM reviews social media account with Publicis’ Big Fuel
Saturday, 8. October 2011Quelle: smartbrief-com-iab
GM’s social media business, which made Big Fuel such an attractive acquisition for Publicis Groupe, is under review. -More-
ComScore aims for better handle on social media ads
Saturday, 8. October 2011Quelle: smartbrief-com-iab
ComScore is enhancing its Ad Metrix platform for measuring the performance of social media advertising, dividing ads into tho -More-
ComScore aims for a better handle on social media ads
Saturday, 8. October 2011Quelle: smartbrief-com-socialmedia
ComScore is enhancing its Ad Metrix platform for measuring the performance of social media advertising, dividing ads into tho -More-
Banks are learning to love social media
Saturday, 8. October 2011Quelle: smartbrief-com-socialmedia
Social media is transforming the banking sector, write Boxley Llewellyn and Chitra Dorai. -More-
Why social media is a security problem
Saturday, 8. October 2011Quelle: smartbrief-com-socialmedia
Corporate IT and security teams are having a hard time keeping up with workers’ social media use, experts say. -More-
Take your social media customer care beyond appeasement
Saturday, 8. October 2011Quelle: smartbrief-com-socialmedia
Most companies haven’t got a clue when it comes to running social media customer-service operations, Citibank’s Frank Eliason -More-
FRWD buys mobile media agency BrandInHand
Friday, 7. October 2011Quelle: smartbrief-com-iab
Mobile media buying and planning agency BrandInHand will operate as a unit of Minneapolis-based digital marketing agency FRWD -More-
How much is Facebook really worth to media companies?
Friday, 7. October 2011Quelle: smartbrief-com-socialmedia
Media companies such as Spotify appear to be reaping significant rewards from Facebook tie-ins. -More-
Social media is killing off the ad campaign
Friday, 7. October 2011Quelle: smartbrief-com-socialmedia
The conventional advertising campaign could soon be a thing of the past, Eric Wheeler writes. -More-
This Harvard Business Review Insight Center report explores what it really means to be customer-centric. Packed with real-world examples, the paper talks about how 20 organizations like Fidelity, Apple, Coca-Cola, North Face and American Express have worked to put the customer first — including the challenges involved and the rewarding results.
How L’Oreal hires social media staffers
Friday, 7. October 2011Quelle: smartbrief-com-socialmedia
L’Oreal’s social media workers need to be analytical and creative, and to have a deep and authentic passion for the company’s -More-
Why social media is evolving beyond labels
Friday, 7. October 2011Quelle: smartbrief-com-socialmedia
The Digital East 2011 conference saw marketers declare the death of “social” — but only because social tools are so integrat -More-
6 ways to ensure your time on social media is time well spent
Friday, 7. October 2011Quelle: smartbrief-com-socialmedia
It’s easy to set up a presence for your business on social networks such as Twitter and Facebook, but doing so without puttin -More-