Artikel-Schlagworte: „medium“

Video games are a hot medium

Thursday, 15. September 2011

Quelle: smartbrief-com-iab

Video games as an advertising channel are emerging unscathed from the economic downturn, with marketers anticipating that the -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D3F951A6E-75EB-4646-ACB6-3035EBB250AB%26copyid%3DB018257B-DF40-452D-AFBA-0E021A75363B%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=3F951A6E-75EB-4646-ACB6-3035EBB250AB

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Cart without horse. Medium without message. Marketing without purpose. … Is it really so unfashionable for brands to ask for the sale?

Friday, 29. July 2011

Quelle: smartbrief-com-socialmedia

Jonathan Salem Baskin, global brand strategist, writing in Advertising Age -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D92B60D10-998D-4B30-9B46-62B82ECC14D6%26copyid%3DDC82EE5C-0F50-47FD-BE85-40A6298D742F%26brief%3Dsocialmedia%26sb_code%3Drss%26campaign%3Drss&i=92B60D10-998D-4B30-9B46-62B82ECC14D6

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Das Web ist das wichtigste Medium unter Internetnutzern

Thursday, 14. July 2011

Quelle: bitkom

http://www.bitkom.org/de/presse/8477_68611.aspx

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Internet – Neues Medium, neue Alphabetisierung

Thursday, 25. November 2010

Quelle: focus

Wer das Internet nutzt, ohne zu wissen, welche Ideen Facebook oder Google verfolgen, kann nicht kritisch agieren, meint der US-Autor Douglas Rushkoff. Wir sind längst nicht mehr emanzipierte User – sondern werden ausgenutzt.

http://www.focus.de/digital/internet/dld-2011/debate/tid-20540/internet-neues-medium-neue-alphabetisierung_aid_575237.html

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Douglas Rushkoff – A New Medium Requires a New Literacy

Thursday, 25. November 2010

Quelle: focus

Whoever uses the Internet not knowing about the interests of Google and Facebook is not a critical user. The US-Author Douglas Rushkoff believes: We are no longer emancipated, but used users.

http://www.focus.de/digital/internet/dld-2011/debate-english/tid-20544/douglas-rushkoff-a-new-medium-requires-a-new-literacy_aid_575297.html

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Small, medium retailers can tap eBay’s ProStores for search help

Thursday, 21. October 2010

Quelle: smartbrief-com-iab

EBay’s ProStores unit has teamed up with Clickable to develop a paid search tool to boost the presence of small and medium me -More

Social Media, People and Regulation of the Human Body
Oct. 27 – 6PM -10PM – Philadelphia, PA
A must attend event for anyone who works in the healthcare industry
and wants to understand how emotion and belief influence behavior. Explore how patients comply with their drug regimens, where patients disconnect with their physicians and how patients and physicians view side effects. View the event details.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DDFDF220C-ADC9-4D4A-8EEC-6F857CBAC745%26copyid%3DC365A8D5-BA04-4E05-856A-CD1D1904BECA%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=DFDF220C-ADC9-4D4A-8EEC-6F857CBAC745

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Twitter as an ad medium

Tuesday, 28. September 2010

Quelle: smartbrief-com-iab

Twitter is still a fast-growing network, with about 375,000 users signing up daily and more than 90 million tweets published  -More

<a target="_blank "href="http://pages2.marketo.com/dg2-b2b-social-media.html?source=Online%20Ad&comment=smartbrief&offer=Definitive%20Guide%20to%20Social%20Media"This guide provides best practices for utilizing social media marketing applications effectively.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D36D043A7-8576-430C-BE13-026AC9A6852E%26copyid%3D865E409E-E5E4-4354-A1A8-7EA22BF623C7%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=36D043A7-8576-430C-BE13-026AC9A6852E

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Small, medium firms can get data on click-to-call campaigns

Friday, 10. September 2010

Quelle: smartbrief-com-iab

Kenshoo Local has teamed up with Mongoose Metrics to offer click-to-call metrics to doctors, lawyers, plumbers and other smal -More

Social, SEO and the Open Graph: What To Do Now
Do you know how Social and Search intersect today? Facebook’s search engine is making headlines, but what are the implications for your business? Find out how your business can apply the new tools that bridge social and search to drive increased traffic.
Download the free Whitepaper Now

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D50168884-3CAE-4DED-9A6A-F290F3DBEB1A%26copyid%3D985CB95E-896F-4AF7-86D6-4992B852E3D2%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=50168884-3CAE-4DED-9A6A-F290F3DBEB1A

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Razorfish: Ad outlays for social media don’t match medium’s growth

Monday, 24. May 2010

Quelle: smartbrief-com-iab

 -More

Social is the Next Search. Is Your Site Ready? Many companies have a Facebook page, but is your own site driving social participation? If not, it should be. Learn how to make social networks a larger source of traffic for your site than SEO or SEM. Download our free whitepaper now.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D815314B4-8988-4AB6-AB80-250438A9A83C%26copyid%3D3135C3F8-F8AE-4687-A948-E0816821CE6A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=815314B4-8988-4AB6-AB80-250438A9A83C

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