internetnutzung.com

Quelle: emarketer

And don’t forget that utility is key to fostering engagement

http://www.emarketer.com/Article.aspx?id=1008664

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D68039BD9-85BC-4F1E-8F01-0E7D6EC46825%26copyid%3D8C6CF719-9F2B-4FC9-AC81-0780C2A193B6%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=68039BD9-85BC-4F1E-8F01-0E7D6EC46825

Quelle: emarketer

Younger shoppers show different mobile behaviors

http://www.emarketer.com/Article.aspx?id=1008593

Quelle: emarketer

Older consumers more concerned about privacy

http://www.emarketer.com/Article.aspx?id=1008555

Quelle: emarketer

Most have joined a brand-sponsored online community

http://www.emarketer.com/Article.aspx?id=1008016

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D65A2EB65-BF02-4953-A1E0-8868F8D2C59C%26copyid%3D658111E8-EE46-433E-B20F-C89821B43257%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=65A2EB65-BF02-4953-A1E0-8868F8D2C59C

Quelle: emarketer

Millennials can be a tricky target for marketers. Despite the fact that, according to eMarketer, more than 82% of US internet users 18 to 34 use social networks at least [...]

http://www.emarketer.com/blog/index.php/reaching-socially-environmentally-conscious-millennials/

Quelle: emarketer

Millennials are the first generation to be raised with online media. As young adults, ages 18 to 34, these digital natives quickly adopt new technologies, then adapt them to fit their lifestyles. If something that suits them better comes along, they are quick to move on. Indeed, 24% of respondents in this age group chose “technology use” as the trait that sets them apart from previous generations, according to the Pew Research Center. Millennials’ media usage is also different from preceding generations. They do not read newspapers or watch TV the same ways their parents do. Today, 78% of millennial internet users engage with social media, including blogs, microblogs, social networks, and photo- and video-sharing sites, according to a Harris Poll. By contrast, just 43% of their parents and grandparents do.

http://www.emarketer.com/Report.aspx?code=emarketer_2000700

Quelle: emarketer

Digital natives adopt and adapt

http://www.emarketer.com/Article.aspx?id=1007910

Quelle: emarketer

Content convergence on the mobile platform will accelerate trends

http://www.emarketer.com/Article.aspx?id=1007901

Quelle: emarketer

Lisa E. Phillips, Senior Analyst

http://www.emarketer.com/Article.aspx?id=1007887

Quelle: smartbrief-com-socialmedia

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DAEC31D9E-FFB2-4F93-911E-CF256E9CA359%26copyid%3D475990B6-385E-4750-AB41-C4E0F39ED5DC%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=AEC31D9E-FFB2-4F93-911E-CF256E9CA359

Quelle: emarketer

Young adults biggest readers, writers

http://www.emarketer.com/Article.aspx?id=1007655

Quelle: emarketer

Room for more ads in TV on the Web

http://www.emarketer.com/Article.aspx?id=1007646