Article: TV, Mobile See Gains in Viewing Time
Thursday, 15. December 2011Quelle: emarketer
US adults spend more time with mobile than print magazines and newspapers combined
http://www.emarketer.com/Article.aspx?id=1008728
Artikel-Schlagworte: „mobile“
Twitters überarbeitet mobile Apps
Thursday, 15. December 2011Quelle: internet-world-business
Das Twitter-Redesign wurde erst vor wenigen Tagen angesagt. Jetzt stellt der Kurnachrichtendienst seine neu gestalteten mobilen Apps vor, bei denen der neue Look ebenfalls umgesetzt wurde.
Article: Mobile Moms Want Utility from Marketers
Monday, 5. December 2011Quelle: emarketer
Millions of moms are always-on, appreciate value from marketers
http://www.emarketer.com/Article.aspx?id=1008718
Analysis: Mobile home screen ads could disrupt market
Friday, 2. December 2011Article: M-Commerce Sales Shoot Up as More Consumers Buy via Mobile
Thursday, 1. December 2011Quelle: emarketer
Sales will nearly double this year and more than quadruple again by 2015
http://www.emarketer.com/Article.aspx?id=1008714
Mobile Computing: US-Unternehmen arbeiten an Jugendschutzsystem
Thursday, 1. December 2011Quelle: golem
Microsoft, T-Mobile USA, AT&T und andere Firmen arbeiten an einem Jugendschutzsystem für digital vertriebene Spiele und andere Anwendungen auf mobilen Endgeräten. Dabei kooperieren sie mit dem Entertainment Software Rating Board, dem Gegenstück der USK. (Microsoft, Jugendschutz) 
Google encourages businesses to go mobile in Mobile
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Google is hosting an initiative to persuade companies to invest in mobile-ready websites, focusing on Mobile, Ala., as a test -More-
Article: Retail Becomes Fastest-Growing Mobile Category
Monday, 28. November 2011Quelle: emarketer
More than one-third of smartphone users access retail sites
http://www.emarketer.com/Article.aspx?id=1008708
Bundesliga: Sky will Pay-TV-Rechte für mobile Geräte und Internet
Saturday, 26. November 2011Quelle: golem
Der Bezahlsender Sky will gegen die Telekom um die Internetrechte der Bundesliga kämpfen. Offenbar gewinnt das Programmangebot für Smartphones und Tablets an Bedeutung. (Smartphone, Tablet) 
Mobile Nutzung von Social Media
Thursday, 24. November 2011Quelle: internet-world-business
Die mobile Nutzung von sozialen Medien in Europa wächst und wächst und wächst. Vor allem das Netzwerken über Apps wird immer beliebter. Über mehr Nutzer von unterwegs können sich vor allem Twitter und LinkedIn freuen.
Small businesses find Facebook friendlier than mobile
Thursday, 24. November 2011Quelle: smartbrief-com-iab
Just as small businesses got their grip on social media, they’ve fallen behind in mobile, according to Constant Contact data. -More-
Tapad and Evidon partner to solve mobile opt-out problem
Thursday, 17. November 2011Quelle: smartbrief-com-iab
Re-targeting ad platform Tapad has joined with Ghostery application creator Evidon to address continuing notification and opt -More-
BrightRoll to use $30M bankroll to boost mobile ad net
Thursday, 17. November 2011Article: Minorities More Active on Mobile Web
Wednesday, 16. November 2011Quelle: emarketer
Hispanic mobile users are nearly 17 percentage points more likely to use mobile web than whites
http://www.emarketer.com/Article.aspx?id=1008694
Article: Virtual Goods Revenues Rise for Mobile Players
Tuesday, 15. November 2011Quelle: emarketer
Casual desktop spending stalls
http://www.emarketer.com/Article.aspx?id=1008692
AOL is transitioning to a new profit model in mobile
Monday, 14. November 2011Quelle: smartbrief-com-iab
AOL’s mobile business is profitable because of a series of legacy mobile-advertising deals involving its instant-messaging cl -More-
Publicis’ Mars see mobile advertising emerging from infancy
Friday, 11. November 2011Quelle: smartbrief-com-iab
Mobile ads are transitioning from an experimental to a big budget item for advertisers, says Alexandre Mars, CEO of Publicis -More-
Article: Mobile Changes Mom’s Path to the Register
Friday, 11. November 2011What are mobile shoppers buying?
Thursday, 10. November 2011Quelle: smartbrief-com-iab
One of the top tablet activities is shopping, according to a Jumptap and comScore study that found 63% of tablet owners had p -More-
Article: Mobile Brings New Opportunities for Local Retailers
Wednesday, 9. November 2011Quelle: emarketer
Mobile becomes a more important driver of in-store traffic
http://www.emarketer.com/Article.aspx?id=1008679
Mobile shopping is a challenge, opportunity for retailers
Tuesday, 8. November 2011Quelle: smartbrief-com-iab
Mobile shopping will be a bigger factor than ever this year, changing the very nature of the consumer experience in the holid -More-
Article: High Mobile Usage in Russia, but Lagging Technology
Tuesday, 8. November 2011Quelle: emarketer
Young consumers drive adoption of mobile internet, but barriers remain
http://www.emarketer.com/Article.aspx?id=1008678
Nielsen: Just call them Generation Mobile
Saturday, 5. November 2011Quelle: smartbrief-com-iab
More than 60% of Americans aged 25-34 own a smartphone, according to Nielsen, which notes smartphone penetration has yet to r -More-
LinkedIn member growth rate accelerates with mobile boost
Saturday, 5. November 2011Quelle: smartbrief-com-iab
LinkedIn’s membership growth rate is up 63% this year from last, with a 15 million boost in the third quarter bringing the bu -More-
Article: Disney Sees Advertisers Flock to Mobile Rich Media and Video
Friday, 4. November 2011Pew: Half of mobile phone users use apps
Friday, 4. November 2011Article: Mobile Gaming Rises Rapidly Among Kids and Teens
Thursday, 3. November 2011Quelle: emarketer
Mobile gaming more than quadruples in two years
http://www.emarketer.com/Article.aspx?id=1008671
Article: Mobile Advertising Goes Mainstream
Monday, 31. October 2011Quelle: emarketer
Mobile search, display spending surges in response to mobile web adoption
http://www.emarketer.com/Article.aspx?id=1008666
Google urges marketers to make mobile user-friendly
Friday, 28. October 2011Quelle: smartbrief-com-iab
Consumers are shifting to mobile search in large numbers and marketers that hope to meet them there need to act now to make t -More-
Mobile Advertising and Marketing: Moving to the Mainstream
Friday, 28. October 2011Quelle: emarketer
US mobile ad spending will grow 47% in 2012, reaching $1.8 billion, as marketers seek to capitalize on rising smart device and mobile web adoption. As on the desktop, search and display (banners, rich media and video) are emerging as the dominant mobile ad formats.
http://www.emarketer.com/Report.aspx?code=emarketer_2000840
U.S. mobile social audience totaled 72.2 million in August
Thursday, 27. October 2011Quelle: smartbrief-com-iab
Using both browsers and applications, the U.S. -More-
Erfolgreiche mobile Suchmaschinenwerbung
Thursday, 27. October 2011Quelle: internet-world-business
Wer Adwords-Kampagnen fürs stationäre Web eins zu eins für mobile Endgeräte übernimmt, verschenkt viel Potenzial. Viele Kunden haben bei der mobilen Suche andere Interessen und Bedürfnisse, als am Laptop oder PC zuhaus. Achten Sie deshalb darauf, für welche Produkte Sie werben.
Study finds rich media particularly effective in mobile ads
Wednesday, 26. October 2011Quelle: smartbrief-com-iab
Rich media produce results for mobile ad campaigns, winning click-through rates as much as 455% higher than banner and other -More-
Dean Donaldson von mediamind über mobile Werbung
Tuesday, 25. October 2011Quelle: internet-world-business
Er trägt den Titel Global Director of Media Innovation bei mediamind und sein Lieblingsthema ist das mobile Marketing. internetworld.de sprach mit Dean Donaldson über den Klick als Messgröße, die Macht von Mobile und die perfekte Customer Journey.
Mobile marketing gets a boost as economic outlook dims
Tuesday, 25. October 2011Quelle: smartbrief-com-iab
Mobile marketing may be one beneficiary an increasingly fragile economy, as advertisers steer more spending toward social net -More-
Report: Social and mobile commerce to surge for online sales
Tuesday, 25. October 2011Quelle: smartbrief-com-socialmedia
Social and mobile commerce will account for 50% of all online sales by 2015, according to a study by Gartner. -More-
Article: Mobile Ad Effectiveness Helps Drive Investment
Monday, 24. October 2011Quelle: emarketer
Will the novelty of mobile ads wear off, and with it, effectiveness?
http://www.emarketer.com/Article.aspx?id=1008656
Facebook-Technologiechef Bret Taylor über Mobile
Sunday, 23. October 2011Quelle: internet-world-business
Facebooks Technologiechef Bret Taylor sieht die Zukunft des sozialen Netzwerks in der mobilen Nutzung. Bereits jetzt greifen 350 der 800 Millionen Mitglieder vom Handy aus auf das Angebot zu. Das wird sich künftig auch auf die internen Strukturen niederschlagen.
Mobile users provide big boost to social networks
Saturday, 22. October 2011Mobile social audience increases 37%
Saturday, 22. October 2011Quelle: smartbrief-com-socialmedia
The mobile audience for social media services increased by 37% from August 2010 to the same month this year, according to com -More-
Bedeutung von Social Media und Mobile für den E-Commerce
Thursday, 20. October 2011Quelle: internet-world-business
Im Jahr 2015 werden Unternehmen die Hälfte ihrer Verkäufe über Social Media und mobile Apps realisieren. Onlinehändler werden kontextbezogene, mobile Anwendungen bieten, auf die Kunden über den Browser oder via Handy zugreifen können.
Facebook’s mobile platform is going places, exec says
Thursday, 20. October 2011Quelle: smartbrief-com-socialmedia
Facebook’s platform for mobile devices is a major strategic priority for the social network, Chief Technology Officer Bret Ta -More-
Interactive video is spreading from PCs to mobile
Tuesday, 18. October 2011Quelle: smartbrief-com-iab
Interactive video, which pulls in consumers with queries during a video stream, is now available across platforms with blurbI -More-
LivingSocial makes Twitter sharing part of its mobile app
Tuesday, 18. October 2011Quelle: smartbrief-com-socialmedia
LivingSocial is providing a way for users to share their purchases through Twitter without leaving the deals service’s applic -More-
Kaufzyklus-Phasen im Mobile Commerce nutzen
Tuesday, 18. October 2011Quelle: internet-world-business
Welche Bedürfnisse Kunden beim mobilen Surfen und Einkaufen haben, hängt nicht nur von der jeweiligen Nutzungssituation ab. Entscheidend ist auch, in welcher Phase des Kaufzyklus sie sich befinden. Welche Erfolgsfaktoren sich daraus für mobile Shops ergeben, hat Sandra Griffel, Director User Experience bei denkwerk, untersucht.
Google chief notes surge in mobile ad revenues:
Saturday, 15. October 2011Quelle: smartbrief-com-iab
Advertising through mobile devices has boosted revenue by a factor of 2.5 over the past year and is on track to generate $2.5 -More-
Revenue from newspapers on mobile is seen at $1.1B by 2016
Friday, 14. October 2011Quelle: smartbrief-com-iab
Revenue from newspapers on mobile devices could top $1.1 billion by 2016, but print publishers facing stiff competition and p -More-
Article: Mobile Coupons Pit Convenience Against Privacy for Some Consumers
Friday, 14. October 2011Quelle: emarketer
Marketers have the opportunity to make trade-offs worth it for users
http://www.emarketer.com/Article.aspx?id=1008641
Article: Mobile Shines Amid Rising Digital Ad Spending
Thursday, 13. October 2011Quelle: emarketer
Global ad spend expected to top $500B in 2011 despite woes in major markets
http://www.emarketer.com/Article.aspx?id=1008639
Hyperlocal applications of mobile voice search
Wednesday, 12. October 2011Quelle: smartbrief-com-iab
The introduction of the iPhone 4S disappointed some observers who were expecting a radically redesigned handset, but a closer -More-