internetnutzung.com

Quelle: emarketer

After a breakout year in 2010, mobile has earned a place at the marketing table and is increasingly becoming a staple of marketing campaigns. Even more than other channels, mobile [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-mobile-advertising-marketing-key-trends-benchmarks/

Quelle: internet-world-business

Der Trend im Mobilbereich geht in Richtung HTML5. Auch das Bezahlen via Smartphone wird in Zukunft immer wichtiger werden und Android übernimmt die Führung unter den mobilen Betriebssystemen. Nur eines bleibt – Apples Position als führender Smartphonehersteller.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/I2jUhBg0SX8/Zukunftstrends-im-Mobile-Business-HTML5-Location-based-Services-und-mobile-Zahlsysteme

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DAA86C72F-FC88-4B6F-989B-563C34ED4959%26copyid%3DDBC65700-00CB-4DD2-8056-B78AB0BDC9D5%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=AA86C72F-FC88-4B6F-989B-563C34ED4959

Quelle: emarketer

Shaun Gregory
Managing Director
02 Media

http://www.emarketer.com/Article.aspx?id=1008631

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D211D7DAC-82F4-42E3-B29B-EE145D616E54%26copyid%3D5BC5EBE0-F20D-4E63-93C6-5072464AE440%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=211D7DAC-82F4-42E3-B29B-EE145D616E54

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7926BF70-826B-413A-9CA2-BB0903D3C604%26copyid%3D04905280-481A-4E5D-A167-FC4B5C89D2A7%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=7926BF70-826B-413A-9CA2-BB0903D3C604

Quelle: emarketer

Search, display gain share over messaging-based ads

http://www.emarketer.com/Article.aspx?id=1008622

Quelle: smartbrief-com-socialmedia

WEBINAR: Social Data Evolution — Get insights from Forrester analyst Zach Hofer-Shall and Frank Cotignola, of Kraft Foods, as they share social strategies and their perspective on the evolution of social media data and its increasing valuable use. Take advantage of their Social Intelligence expertise. Register now!

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC231103A-8413-4E53-B6BF-D507F720BB72%26copyid%3DC721F54E-E289-4403-A62A-E517CC5D2CA7%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=C231103A-8413-4E53-B6BF-D507F720BB72

Quelle: smartbrief-com-socialmedia

As volumes of data build up, marketing silos need to come down so that growth opportunities can be revealed. Read about how every customer is a potential marketer and how you can use social media to your advantage. To download the white paper, Drive Marketing Relevance in Today’s Digital World, click here.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5497526C-11BC-4170-8628-BF3E5B1EF353%26copyid%3DB9BB0338-3C3E-4BD3-BE21-BCFE2D6523DE%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=5497526C-11BC-4170-8628-BF3E5B1EF353

Quelle: emarketer

Lower risks are associated with more familiar technologies

http://www.emarketer.com/Article.aspx?id=1008616

Quelle: emarketer

According to eMarketer data from April, overall ad spending levels in India, Russia and Brazil are still low, but the Chinese market will see nearly half a billion—$448.7 million—in mobile [...]

http://www.emarketer.com/blog/index.php/quick-stat-china-spend-billion-mobile-ads-year-2/

Quelle: emarketer

Marketers must get consumers on board

http://www.emarketer.com/Article.aspx?id=1008611

Quelle: internet-world-business

Das Business-Netzwerk Xing will seine neue Erlösquelle Werbung stärker anbohren und hat dazu neue Werbeformen für die mobilen Apps und seine Web-App entwickelt. Für ausgewählte Werbepartner hat das Netzwerk dafür den neuen Menüpunkt “Unterwegs” geschaffen.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/8R1nSCh0Zgk/Xing-startet-neue-mobile-Werbeformen-Neue-Dienste-fuer-unterwegs

Quelle: emarketer

Swiping a phone to pay at the checkout counter promises convenience, but that is only part of the appeal of mobile payments. Incorporating discount offers, coupons and loyalty programs will be vital to getting reticent consumers fully on board.

http://www.emarketer.com/Report.aspx?code=emarketer_2000828

Quelle: emarketer

Device, OS fragmentation contribute to slow proliferation of mobile sites

http://www.emarketer.com/Article.aspx?id=1008609

Quelle: emarketer

Adam Brotman
VP and General Manager, Digital Ventures
Starbucks Coffee Co.

http://www.emarketer.com/Article.aspx?id=1008607

Quelle: internet-world-business

Das Brutto-Werbevolumen für Mobile wird sich in diesem Jahr auf 40 Millionen Euro verdoppelt, prognostiziert die Unit Mobile Advertising (MAC) im Bundesverband Digitale Wirtschaft (BVDW). Im Vorjahr waren es 20 Millionen Euro. Deutlich gewachsen ist im ersten Halbjahr 2011 die Zahl der werbetreibenden Unternehmen – um 51 Prozent auf 207 Firmen. Die Zahl der Kampagnen stieg im Vergleich zum Vorjahreszeitraum um zwölf Prozent auf 609 Stück.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/2N0dbcmm9mo/Prognose-des-BVDW-fuer-mobile-Werbung-2011-Werbevolumen-verdoppelt-sich

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D293E6F3E-9927-43CC-BB89-8E12AB13DC6B%26copyid%3D1F239DE1-C426-4509-B641-241ECFEF6EC6%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=293E6F3E-9927-43CC-BB89-8E12AB13DC6B

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D293E6F3E-9927-43CC-BB89-8E12AB13DC6B%26copyid%3D396C6B3F-4D80-4E81-AD91-B830D30C094E%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=293E6F3E-9927-43CC-BB89-8E12AB13DC6B

Quelle: smartbrief-com-socialmedia

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF2194203-CB74-4FB8-A114-5FACF3374736%26copyid%3D9633D0D3-237F-4201-9A39-91C0F1E47588%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F2194203-CB74-4FB8-A114-5FACF3374736

Quelle: emarketer

Growing mobile adoption and increasing smart device usage are helping consumers take more responsibility for their own health and providers enhance patient care. Healthcare marketers are poised to take advantage of these opportunities.

http://www.emarketer.com/Report.aspx?code=emarketer_2000821

Quelle: emarketer

Health and pharma marketers can reach practitioners and patients on the go

http://www.emarketer.com/Article.aspx?id=1008596

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCF1DC149-115B-408F-8AC0-EB35C1C6A24F%26copyid%3D80E70E09-6702-45D2-ADAB-D1D6D88327F9%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=CF1DC149-115B-408F-8AC0-EB35C1C6A24F

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCF1DC149-115B-408F-8AC0-EB35C1C6A24F%26copyid%3D602DFED6-7CA1-47C4-8F8A-C2FFB7870C7A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=CF1DC149-115B-408F-8AC0-EB35C1C6A24F

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DB199BF31-DF6A-4A45-AEC6-237121BE58F4%26copyid%3D2EACB855-3A73-4291-A639-8390BAEB4F32%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=B199BF31-DF6A-4A45-AEC6-237121BE58F4

Quelle: emarketer

eMarketer CEO Geoff Ramsey kicked off the paidContent Advertising conference today with the latest trends in mobile advertising. In terms of the amount of time users spend with different media, [...]

http://www.emarketer.com/blog/index.php/quick-stat-time-spent-mobile-equals-print/

Quelle: emarketer

Channel, location, size and placement all matter for display ads

http://www.emarketer.com/Article.aspx?id=1008585

Quelle: internet-world-business

Wer AdWords-Kampagnen eins zu eins auf Mobile überträgt, verschenkt viel Potenzial. Worauf Werbetreibende bei Suchmaschinenwerbung auf Smartphones achten müssen, erklärt Henning Langer, Mobile Specialist bei eprofessional.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/_i0dh3QngHg/Mobile-Suchmaschinenwerbung-Zehn-Tipps-fuer-den-erfolgreichen-Start

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D3B169429-9711-4522-9EDD-5D7181511A01%26copyid%3D5BFC0825-DFC3-49D1-B2D4-757A26EB6328%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=3B169429-9711-4522-9EDD-5D7181511A01

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D3B169429-9711-4522-9EDD-5D7181511A01%26copyid%3DD6AB0EAE-70A0-4774-8ACD-AD189AD958AD%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=3B169429-9711-4522-9EDD-5D7181511A01

Quelle: emarketer

Chris Duncan
VP of Direct & Loyalty Marketing
OfficeMax

http://www.emarketer.com/Article.aspx?id=1008581

Quelle: internet-world-business

Die mobile business conference, die neue Konferenz für mehr Erfolg im Mobile Business, findet am 29. und 30. November 2011 in Köln statt. Präsentiert von der Fachzeitschrift für Internet-Professionals INTERNET WORLD Business bietet die zweitägige Konferenz Führungskräften, Managern sowie Marketing- und E-Commerce-Entscheidern einen Überblick über die wichtigsten Fragestellungen rund um das Thema Mobile Business.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/hW4ZuiqgKq0/mobile-business-conference-in-Koeln-Tipps-fuers-mobile-Geschaeft

Quelle: emarketer

Mobile video-sharing opens new doors for marketers

http://www.emarketer.com/Article.aspx?id=1008580

Quelle: internet-world-business

Die Reisebranche hinkt ihren Kunden weit hinterher, was die Nutzung des mobilen Internets angeht. Während die Verbraucher sich unterwegs Infos über Ziele und Hotels beschaffen, lässt die Tourismusindustrie das Potenzial des mobilen Kanals ungenutzt.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/lXtbZoPwGhA/Mobile-und-Social-Media-Aktivitaeten-der-Tourismusbranche-Einen-Schritt-hinter-den-Verbrauchern-zurueck

Quelle: emarketer

AN INTERVIEW WITH : Tiffany Tan Senior Group Manager, Consumer and Shopper Promotions Clorox Co. Tiffany Tan is responsible for directing consumer and shopper promotions for Clorox’s laundry and homecare [...]

http://www.emarketer.com/blog/index.php/tracking-mobile-coupons-shelf-cloroxs-nirvana/

Quelle: emarketer

AN INTERVIEW WITH : Tiffany Tan Senior Group Manager, Consumer and Shopper Promotions Clorox Co. Tiffany Tan is responsible for directing consumer and shopper promotions for Clorox’s laundry and homecare [...]

http://www.emarketer.com/blog/index.php/tracking-mobile-coupons-shelf-cloroxs-nirvana/

Quelle: internet-world-business

Mit einer Kampagne auf den mobilen Portalen von Web.de und GMX bewirbt Marc O’Polo seine aktuelle Herbst-/Winter-Kollektion. Mit großflächige Bannern und 3D-Flips werden gezielt iPhone-Nutzer angesprochen. Vermarktet werden die digitalen Werbemittel, die die Agentur Plan.Net Media umgesetzt hat, von InteractiveMedia.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/PY3qzPOHm5s/Marc-O-Polo-wirbt-mobile-Herbst-Winterkollektion-fuer-iPhone-Besitzer

Quelle: emarketer

Usage to nearly double by 2013

http://www.emarketer.com/Article.aspx?id=1008576

Quelle: golem

In der südkoreanischen Hauptstadt Seoul haben Wettbewerbshüter Googles Büroräume durchsucht. Anlass war der Vorwurf lokaler Unternehmen, Google verhindere, dass eine andere Suchmaschine als die eigene auf Android-Smartphones vorinstalliert werde. (Google, Embedded Systems)

http://rss.feedsportal.com/c/33374/f/578069/p/1/s/63ea371e/l/0L0Sgolem0Bde0C110A90C862780Erss0Bhtml/story01.htm

Quelle: emarketer

Mobile coupons hold significant potential because they can influence a consumer in the midst of a purchase decision. As adoption ramps up, increased usage and acceptance of mobile coupons will help fuel the growth of digital coupons.

http://www.emarketer.com/Report.aspx?code=emarketer_2000823

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D4776356D-AF1F-4092-90B5-9FE98E646BA4%26copyid%3D5B67D360-2E25-47C4-8866-5AF60EFC577F%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=4776356D-AF1F-4092-90B5-9FE98E646BA4

Quelle: emarketer

Paul Stanley
Vice President of Marketing and Product Management
Cellfire

http://www.emarketer.com/Article.aspx?id=1008573

Quelle: internet-world-business

Seit Anfang des Jahres ist Vente-Privee auch über eine App erreichbar. Der Anteil von Mobile Commerce am Umsatz erreicht in Deutschland knapp zehn Prozent.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/nM0zBm6ZvJs/Vente-Privee-punktet-im-Mobile-Commerce-App-Erfolg-beim-Shoppingclub

Quelle: smartbrief-com-iab

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A3E3AE3-B367-4604-B80D-D98F17E69571%26copyid%3D64CFF3D2-64D6-42BD-8F78-CC83B70E3C53%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A3E3AE3-B367-4604-B80D-D98F17E69571

Quelle: emarketer

Nancy Cook
Vice President, New Media Business Development
Valpak

http://www.emarketer.com/Article.aspx?id=1008563

Quelle: internet-world-business

Die Nutzer kriegen vom Internet nicht genug. Immer mehr Onliner wollen nicht nur am PC, sondern auch mobil surfen. Jeder Siebte plant dafür den Kauf eines Smartphones.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/g-7OUIkq2vk/Das-mobile-Internet-boomt-Saettigungspunkt-noch-lange-nicht-erreicht

Quelle: smartbrief-com-iab

Stop throwing marketing dollars down the drain — find out how. Over 10,000 marketing professionals have leveraged the brand new Definitive Guide to Marketing Metrics & Analytics to understand and interpret marketing results to better prove and improve ROI. Learn how you too can earn a seat at the revenue table at your organization.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1325BDA8-8221-40DF-A852-2EF1B636EC90%26copyid%3D4951B03A-D3B3-4B0C-96D3-1E8F0590A3B1%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1325BDA8-8221-40DF-A852-2EF1B636EC90

Quelle: emarketer

Smartphone penetration will reach 38% of mobile users and 28.8% of the overall population by the end of this year, according to new eMarketer data. The number of smartphone users [...]

http://www.emarketer.com/blog/index.php/quick-stat-smartphone-users-account-38-mobile-phone-users/

Quelle: smartbrief-com-socialmedia

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D4C20C20D-E2E9-42C6-84E2-1A2A28B4F15C%26copyid%3D0A00A2F8-3BBE-410F-80E5-FC8489F16F6B%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=4C20C20D-E2E9-42C6-84E2-1A2A28B4F15C

Quelle: emarketer

Almost 100 million consumers will be on the mobile web this year

http://www.emarketer.com/Article.aspx?id=1008553