Testing time for metrics standardization plan
Thursday, 15. December 2011Quelle: smartbrief-com-iab
A broadly based attempt at standardizing online ad metrics enters a six-month testing phase in the first quarter of the new y -More-
Artikel-Schlagworte: „plan“
Article: Companies Worldwide Plan to Increase Social Media Marketing
Thursday, 15. December 2011Quelle: emarketer
More Latin American companies plan to increase use for advertising, recruiting and communicating with customers
http://www.emarketer.com/Article.aspx?id=1008731
For 2012, what do you plan to do with your social media budget?
Thursday, 27. October 2011Hulu owners withdraw plan to sell video-streaming site
Saturday, 15. October 2011Quelle: smartbrief-com-iab
The three media corporations that co-own video website Hulu have canceled a plan to sell the site. -More-
YouTube plows ahead with plan to become major TV conduit
Wednesday, 5. October 2011Quelle: smartbrief-com-iab
YouTube is moving forward with plans to become a new source of professionally produced TV content, winding up talks with majo -More-
Facebook’s plan for small-business ads
Saturday, 17. September 2011Quelle: smartbrief-com-iab
The woman who helped bring small businesses to Google’s ad network is now on a similar mission on behalf of Facebook, beginni -More-
IAB questions ICANN’s domain-names plan
Wednesday, 17. August 2011Quelle: smartbrief-com-iab
IAB is asking the Internet Corporation for Assigned Names and Numbers to scrap its proposal to clear the way for as many as 1 -More-
ANA, 4A’s back IAB’s impression counting plan
Friday, 22. July 2011Quelle: smartbrief-com-iab
Inconsistencies in ad impression counts between advertisers and publishers are the target of the newly formed Impression Exch -More-
Google+ hopes celebrity plan will have users seeing stars
Thursday, 21. July 2011Quelle: smartbrief-com-socialmedia
Google+ has developed a “celebrity acquisition plan” that will allow stars to verify their accounts, making it easier for hig -More-
New communication tools are shrinking the barrier between organizations and their audiences and customers, causing many to redefine customer value. Discover what some of the world’s largest organizations are doing to benefit from this open dialogue and why C-suite executives must work in partnership to see wider benefits. Download white paper.
Nuclear plant incorporates social media into emergency plan
Sunday, 19. December 2010Quelle: smartbrief-com-socialmedia
The evacuation blueprint for Seabrook nuclear plant in New Hampshire has been revised to include social-media tools such as T -More-
What’s the ROI plan for magazine apps?
Tuesday, 7. December 2010Quelle: smartbrief-com-iab
Although some magazines are investing up to $500,000 in iPad applications and adding as many as 10 new employees to oversee t -More-
Plan ahead to make the most of your fans
Friday, 3. December 2010Quelle: smartbrief-com-socialmedia
Smart companies think ahead in order to make the most of their followers’ loyalty, writes Andy Sernovitz. -More-
Google’s plan to credit journalists
Thursday, 18. November 2010Quelle: smartbrief-com-iab
Journalists and publishers frequently complain that the best original reporting gets buried online amid the rush to copy, re- -More-
Google Street View – Datensammelwut ruft US-Behörde auf den Plan
Thursday, 11. November 2010Quelle: focus
In Deutschland ist Google wegen Street View bereits mehrfach in die Kritik geraten. Nun bekommt der US-Internetriese wegen seiner datensammelnden Kamerawagen auch im Heimatland erneut Ärger.
Gap partners with Visa on targeted texting plan
Wednesday, 10. November 2010Quelle: smartbrief-com-iab
Gap has joined with Visa in a new campaign aimed at offering customers personalized promotions via text message. -More-
Apple is said to be mulling iTunes subscription plan
Tuesday, 12. October 2010Quelle: smartbrief-com-iab
Apple reportedly is negotiating with the top music labels to create a monthly subscription plan for iTunes. -More-
IAB, trade groups release privacy plan
Tuesday, 5. October 2010Quelle: smartbrief-com-iab
The Digital Advertising Alliance, which includes the IAB and other trade groups, has created a new “Advertising Option Icon” -More-
Twitter reveals plan for free, real-time analytics dashboard
Friday, 24. September 2010Quelle: smartbrief-com-socialmedia
Twitter will release a free, real-time analytics platform this year, a member of the company’s business-development team reve -More-
The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper.
Many successful corporate social-media campaigns rely heavily on the leadership and insight of one person. Does your company have a social-media succession plan in place in the event that your internal expert leaves?
Thursday, 9. September 2010Clearwire launches ad effort to support new broadband plan
Tuesday, 31. August 2010Quelle: smartbrief-com-iab
Clearwire, whose investors include Comcast and Time Warner Cable, is launching an ad campaign touting its new 4G pay-as-you-g -More-
What should a social-media marketing plan cost?
Tuesday, 31. August 2010Quelle: smartbrief-com-socialmedia
Social-media campaigns are cheap, but they aren’t free, writes John Bell. -More-
Plan ahead to offset social-media fears
Friday, 2. July 2010Quelle: smartbrief-com-socialmedia
The health sector is embracing social media as never before, says veteran hospital administrator Christina Thielst, and the o -More-
25 questions to ask when creating a digital-marketing plan
Monday, 14. June 2010Quelle: smartbrief-com-socialmedia
Marketers boosting their online efforts have several stumbling blocks to overcome, including the issue of how to reach the ma -More-
Google offers details on ad sharing plan
Tuesday, 25. May 2010Quelle: smartbrief-com-iab
Google, according to a company blog post, shares with publishers 68% of sales from content ads and 51% of sales from search a -More-
Why Google won’t "like" Facebook’s Open Graph plan
Friday, 30. April 2010Quelle: smartbrief-com-iab
Facebook’s initiative to disperse its “Like” buttons across the Internet as “social links” could mean trouble for Google, whi -More-
Marketers, agencies plan to place more ads directly on sites
Thursday, 22. April 2010Quelle: smartbrief-com-iab
Just over half of agencies and marketers say they are likely to increase ad spending on “content sites” such as ESPN and WebM -More-
Facebook presents plan to socialize the Web
Thursday, 22. April 2010Quelle: smartbrief-com-socialmedia
Facebook has launched a raft of features intended to help the site spread its social tendrils across the entire Web. -More-