Facebook reportedly plans to launch mobile-ad platform
Thursday, 15. December 2011Quelle: smartbrief-com-iab
Facebook is expected to launch a mobile-advertising platform by late March, sources said. -More-
Artikel-Schlagworte: „platform“
Google+ brand pages must not be viewed as an isolated experience, but rather a platform that has the potential to underpin a brand’s relationship with their customers over multiple Google touchpoints.
Monday, 14. November 2011Quelle: smartbrief-com-socialmedia
Daniel Brown of MediaCom, as quoted at MarketingMagazine.co.uk -More-
Facebook’s mobile platform is going places, exec says
Thursday, 20. October 2011Quelle: smartbrief-com-socialmedia
Facebook’s platform for mobile devices is a major strategic priority for the social network, Chief Technology Officer Bret Ta -More-
BuzzLogic ad platform is based on Web pages, not sites
Wednesday, 19. October 2011Quelle: smartbrief-com-iab
BuzzLogic’s new Spectrum ad platform goes more granular, analyzing content on individual pages of a website to establish a ma -More-
EBay launches platform to encourage creation of retail tools
Friday, 14. October 2011Quelle: smartbrief-com-iab
EBay launched online-shopping platform X.commerce, touting it as an open space for developers to create online-shopping tools -More-
SCVNGR hopes deals platform will get customers hooked
Friday, 14. October 2011Quelle: smartbrief-com-socialmedia
SCVNGR is launching LevelUp, a deals service designed to compete with Groupon, on a national scale. -More-
Does 1 particular platform serve as a hub for all your company’s social media efforts?
Thursday, 13. October 2011Quelle: smartbrief-com-socialmedia
Our platforms are linked, but no one platform is most important
35.36%
Facebook is our hub
27.07%
-More-
Zynga, others are expected to tap Facebook HTML5 platform for games
Wednesday, 12. October 2011Quelle: smartbrief-com-iab
Zynga is expected to take advantage of Facebook’s new HTML5 mobile platform to allow game connections between mobile devices -More-
Facebook may unveil mobile platform next week
Friday, 30. September 2011Quelle: smartbrief-com-socialmedia
Facebook is set to lift the lid on “Project Spartan” — reportedly an HTML 5-based mobile platform — as early as next week. -More-
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Time Warner Cable seeks trademark for social content platform
Thursday, 29. September 2011Quelle: smartbrief-com-socialmedia
Time Warner Cable has filed for a federal trademark for Social One, which appears to be a service that combines social media -More-
Visible Measures adds $13 million to expand platform
Saturday, 24. September 2011Traffiq adds Nielsen website data to ad-buying platform
Friday, 23. September 2011Quelle: smartbrief-com-iab
Advertisers now have access to Nielsen’s @Plan target-marketing data through Traffiq’s display-ad buying platform. -More-
Buddy Media rolls out Facebook data analytics platform
Wednesday, 21. September 2011Josh Jacobs to head Omnicom’s Accuen trading platform
Saturday, 17. September 2011Twitter starts a limited beta of analytics platform
Thursday, 15. September 2011Quelle: smartbrief-com-socialmedia
Twitter has launched its Web Analytics platform for a selected audience of beta testers. -More-
Android is the top-ranked mobile ad platform for the 8th straight month
Thursday, 25. August 2011Quelle: smartbrief-com-iab
-More-
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Facebook is platform for Reader’s Digest sweepstakes
Thursday, 18. August 2011Quelle: smartbrief-com-iab
Reader’s Digest is using its Facebook page as a platform to launch its “Your Life … -More-
Social-management platform Buddy Media raises $54 million in funding
Tuesday, 16. August 2011Tablets top e-readers as ad platform
Wednesday, 10. August 2011Quelle: smartbrief-com-iab
Early data indicate that tablets are a better platform than e-readers for getting ads noticed, according to a study by GfK MR -More-
Facebook announces features to boost security on mobile platform
Wednesday, 10. August 2011Quelle: smartbrief-com-socialmedia
Facebook is seeking to beef up security on its mobile platform with the addition of two features that are also designed to ma -More-
Article: Twitter Ad Platform Evolves Quickly
Tuesday, 2. August 2011Quelle: emarketer
Still in-flux ad offerings attract many marketers
http://www.emarketer.com/Article.aspx?id=1008523
Twitter Advertising: Four Marketers Test the New Ad Platform
Monday, 1. August 2011Quelle: emarketer
After a year, Twitter’s Promoted Trends, Tweets and Accounts are still a mystery to many marketers. As more companies test the offerings, best practices are emerging, and Twitter is planning ways to improve its ad platform and compete with other social network ad stars.
http://www.emarketer.com/Report.aspx?code=emarketer_2000776
New post at WPP’s Mindshare targets gaming as marketing platform
Wednesday, 27. July 2011Quelle: smartbrief-com-iab
With more than half of all American adults now playing video games, WPP’s Mindshare North America has created the position of -More-
Sprint joins with Amex on mobile-wallet platform
Wednesday, 20. July 2011Quelle: smartbrief-com-iab
Sprint Nextel will enable selected Android phones to use American Express’ mobile-wallet application as the carrier becomes t -More-
Twitter unveils its Analytics platform
Monday, 22. November 2010Quelle: smartbrief-com-socialmedia
Twitter has launched a preview of its long-awaited Analytics platform, offering selected users access to a plethora of data-v -More-
Startup pitches real-time buying platform to indie shops
Saturday, 13. November 2010Quelle: smartbrief-com-iab
Startup Accordant Media wants to become the go-to source for real-time online ad buying for independent media agencies. -More-
Exec: Google TV is a platform, not a network
Thursday, 4. November 2010Quelle: smartbrief-com-iab
Networks that have blocked their content from Google TV in an attempt to seek payment and discourage people from canceling ca -More-
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Yahoo! to unveil login system to rival Facebook Platform
Tuesday, 19. October 2010Quelle: smartbrief-com-socialmedia
Yahoo! will roll out a new third-party login system, dubbed Y Connect, in an effort to rival Facebook’s Platform service. -More-
Polaroid develops new branded platform for image sharing, storage
Friday, 8. October 2010Quelle: smartbrief-com-iab
Polaroid has developed a new website for users to personalize, share and store images. -More-
Which Facebook analytics platform should you be using?
Wednesday, 6. October 2010Quelle: smartbrief-com-socialmedia
The top four platforms for Facebook-campaign analysis all have strengths and weaknesses, so it’s important to figure out what -More-
Google launches print campaign to tout display platform
Saturday, 11. September 2010Quelle: smartbrief-com-iab
Google, via ads in trade magazines and other print and online publications, is making its first major pitch for its display a -More-
Apple opens its iAd platform to mobile-app creators
Thursday, 29. July 2010Quelle: smartbrief-com-iab
Developers of mobile applications can now tap Apple’s iAd network to market their products. -More-
Glam Media grows via an acquisition and new platform launch
Monday, 26. July 2010EPMG launches multicultural mobile ad platform
Friday, 2. July 2010Quelle: smartbrief-com-iab
San Diego firm EPMG, which specializes in multicultural marketing, launched a new mobile ad platform dubbed Connect that is d -More-
American Express debuts SEM platform for small businesses
Wednesday, 23. June 2010Quelle: smartbrief-com-iab
American Express OPEN has launched an online advertising platform that helps small-business owners manage their paid search e -More-
Which blogging platform do you prefer to use?
Wednesday, 16. June 2010Regulators to investigate Apple’s iAd platform
Tuesday, 1. June 2010Quelle: smartbrief-com-iab
Either the FTC or the Department of Justice is expected to probe Apple’s iAd platform for serving ads to the iPad, iPhone or -More-
Nugg.ad launcht Open Targeting Platform: Markenbekanntheit mit Video-Ads steigern
Thursday, 20. May 2010Quelle: internet-world-business
Die Düsseldorfer Mediaagentur Zed digital hat für L’Oréal Paris eine vermarkterübergreifende Bewegtbildkampagne gelauncht. Zusammen mit der Targeting-Plattform nugg.ad ging man der Frage nach, wie viele Kontakte einer Person mit einem Werbemittel nötig sind, um die Markenbekanntheit zu steigern.
Twitter’s days as a marketing platform are numbered
Tuesday, 18. May 2010Quelle: smartbrief-com-socialmedia
As Twitter grows, it’s inevitably becoming harder for individual users to make their voices heard — and that’s eroding its u -More-
Apple’s iAd platform commands high dollars, control
Thursday, 29. April 2010Quelle: smartbrief-com-iab
Marketers who want a presence in the launch of Apple’s iAd platform, which serves advertising across iPhone and iPad applicat -More-
Twitter’s ad platform puts ideas at the forefront
Friday, 23. April 2010Quelle: smartbrief-com-iab
Twitter’s Promoted tweets ad platform will change how ad agencies work through the use of a Resonance Model that will reward -More-