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Artikel-Schlagworte: „push“

Facebook reportedly plans mobile-advertising push

Thursday, 15. December 2011

Quelle: smartbrief-com-socialmedia

Facebook plans a new push into mobile advertising early in 2012, sources say, with one option being to add Sponsored Stories -More-

With the recent explosion of social media usage, many of your customers are now talking about your brand and your competitors online. Do you know which of them are the most influential? Learn how advanced analytics can help you identify and engage with your most valuable customers from a new Economist Intelligence Unit report. Download white paper.

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Schlagworte:facebook, mobileadvertising, plans, push, reportedly
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

R/GA is pared from Wal-Mart roster amid consolidation push

Saturday, 19. November 2011

Quelle: smartbrief-com-iab

R/GA is out as Wal-Mart’s digital agency of record as the retailer strives to consolidate its marketing agency relationships. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D14C4E14B-9503-48AE-B721-1F675AD8D81E%26copyid%3D36C171A0-07E3-4C22-BE67-AA65587A5244%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=14C4E14B-9503-48AE-B721-1F675AD8D81E

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Schlagworte:consolidation, pared, push, rga, roster, walmart
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Bartle Bogle Hegarty puts Gunning at head of digital push

Friday, 11. November 2011

Quelle: smartbrief-com-iab

Bartle Bogle Hegarty has tapped Simon Gunning to head up its global push in digital development. -More-

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Schlagworte:besänftigen, bogle, digital, gunning, hegarty, push, puts
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JVC unifies local dealers in Facebook push

Thursday, 20. October 2011

Quelle: smartbrief-com-iab

JVC Mobile Entertainment has created a local social network consisting of 84 Facebook pages that sync the company’s nationall -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D17947778-CDFA-4ECA-9FF4-C7C2E86C963D%26copyid%3DE7BA2D63-CA53-443B-8871-690FC7F3AEDE%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=17947778-CDFA-4ECA-9FF4-C7C2E86C963D

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Schlagworte:dealers, facebook, jvc, local, push, unifies
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AOL chief is said to push for acquisition by Yahoo!

Friday, 14. October 2011

Quelle: smartbrief-com-iab

Potential savings of $1.5 billion from eliminating duplicated services are cited by AOL chief Tim Armstrong in his pitch to t -More-

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Schlagworte:acquisition, aol, chief, push, yahoo
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Global agencies continue push into Brazil

Tuesday, 4. October 2011

Quelle: smartbrief-com-iab

Publicis Groupe and WPP Group have acquired Brazilian agencies, while other ad shops including R/GA are expanding their footp -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56501831-074B-41C9-B7E6-13F35A5B9486%26copyid%3D1FD0D5CC-A382-4AF5-8FF5-6FFE03DE7709%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=56501831-074B-41C9-B7E6-13F35A5B9486

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Schlagworte:agencies, brazil, continue, global, push
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Amazon is hiring ahead of social media push

Thursday, 8. September 2011

Quelle: smartbrief-com-socialmedia

Amazon.com says it’s planning a push into social commerce and social gaming, and is hiring executives and engineers to prepar -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D8058E3C4-17B7-4180-93E6-E3D733B5D3AB%26copyid%3D8C9C5CFB-D51B-4976-AE96-57706717474C%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=8058E3C4-17B7-4180-93E6-E3D733B5D3AB

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Schlagworte:ahead, amazon, hiring, media, push, social
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Under Armour launches a major footwear push

Wednesday, 10. August 2011

Quelle: smartbrief-com-iab

A major campaign by Under Armour for its Split and Charge RC athletic shoes features star quarterback Tom Brady and Heisman T -More-

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Schlagworte:armour, footwear, launches, major, push
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Facebook acquires Push Pop Press with tablet app in mind

Friday, 5. August 2011

Quelle: smartbrief-com-iab

Facebook plans to give its users “richer ways to share their stories” with the acquisition of application maker Push Pop Pres -More-

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Schlagworte:acquires, app, facebook, mind, pop, press, push, tablet
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Whole Foods and Saffron Road tap social media in Ramadan push

Friday, 29. July 2011

Quelle: smartbrief-com-iab

Whole Foods Market and Saffron Road Foods are using social media, including Facebook and Twitter, to reach Muslims during the -More-

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Schlagworte:foods, media, push, ramadan, road, saffron, social, tap
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Facebook, Google brace for a geo-social push

Wednesday, 23. March 2011

Quelle: smartbrief-com-socialmedia

Facebook will soon allow users to check in at events using the network’s iPhone application, while Google has released an upd -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D11EE87E8-2A3F-4478-9A0C-76D6BA02421C%26copyid%3D252A1B75-0B9C-4E1D-AC25-FE38F0D507EA%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=11EE87E8-2A3F-4478-9A0C-76D6BA02421C

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Schlagworte:brace, facebook, geosocial, google, push
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

NPR turmoil could sink planned social media push

Saturday, 12. March 2011

Quelle: smartbrief-com-socialmedia

Besides leading to the ouster of two senior executives, the scandal dogging National Public Radio could force it to shutter a -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D142B1E4D-AC7D-416C-9BBD-17AD064D9C8F%26copyid%3D2B55AB53-E5C3-4606-B4F9-5BE84176543A%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=142B1E4D-AC7D-416C-9BBD-17AD064D9C8F

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Schlagworte:media, npr, planned, push, sink, social, turmoil
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P&G details “one company” ad push

Sunday, 19. December 2010

Quelle: smartbrief-com-iab

Procter & Gamble announced a new global strategy for introducing and marketing products that centralizes marketing efforts re -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD5B6C377-E9BC-41B7-B12B-23EF51A53A0F%26copyid%3D89E0351C-DF69-47F6-A23F-44F95C646CCF%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=D5B6C377-E9BC-41B7-B12B-23EF51A53A0F

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Schlagworte:ad, company, details, pampg, push
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Trend Micro creates video game to push security software

Friday, 3. December 2010

Quelle: smartbrief-com-iab

Trend Micro is taking a humorous approach to marketing its Titanium Maximum Security software with the release of an online v -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DA0AA6862-2F2A-46A3-AAED-DCE539A0338A%26copyid%3D1CE0FB00-B9FB-40A0-9FD5-485B7A1D843D%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=A0AA6862-2F2A-46A3-AAED-DCE539A0338A

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Schlagworte:creates, game, micro, push, security, software, trend, video
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C-SPAN vet tapped by Twitter for new Capitol Hill push

Saturday, 6. November 2010

Quelle: smartbrief-com-iab

Adam Sharp, who helmed C-SPAN’s online content, has been named by Twitter as a government and political partnerships manager. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCA78AE22-1990-48DC-A5BF-5523EAC21F0A%26copyid%3D7BBF86CF-699B-43F7-BFF7-0FD918A6F297%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=CA78AE22-1990-48DC-A5BF-5523EAC21F0A

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Schlagworte:capitol, cspan, hill, push, tapped, twitter, vet
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C-SPAN vet is tapped by Twitter for new Capitol Hill push

Saturday, 6. November 2010

Quelle: smartbrief-com-socialmedia

Adam Sharp, who helmed C-SPAN’s online content, has been named by Twitter as a government and political partnerships manager. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE6BBA96F-E04E-4D14-8D05-3DF0BAC47502%26copyid%3D74330A23-C91B-4148-8D3C-438B7C3199BB%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=E6BBA96F-E04E-4D14-8D05-3DF0BAC47502

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Schlagworte:capitol, cspan, hill, push, tapped, twitter, vet
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Pepsi plans big geo-social push for 2011

Saturday, 16. October 2010

Quelle: smartbrief-com-socialmedia

Pepsi is planning a big expansion of its location-based social-media marketing for next year, says PepsiCo digital chief Shiv -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DA56DBA14-77EA-402E-81EA-DEA637580E09%26copyid%3DD67F5FA7-16EF-4CF5-85C2-52B599C9B72F%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=A56DBA14-77EA-402E-81EA-DEA637580E09

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Schlagworte:geosocial, pepsi, plans, push
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Tags are key to comScore’s new mobile ratings push

Friday, 8. October 2010

Quelle: smartbrief-com-iab

Metrics firm comScore hopes to develop a mobile ratings standard similar to Nielsen’s for TV, by offering to publishers tools -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D86BE0005-B7CB-48EB-864C-621F169130AD%26copyid%3DEC7C2FE9-AB74-4371-B8DA-EA0BC91BE778%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=86BE0005-B7CB-48EB-864C-621F169130AD

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Schlagworte:comscore, key, mobile, push, ratings, tags
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LucasArts reaches beyond core gamers with "Star Wars" push

Tuesday, 5. October 2010

Quelle: smartbrief-com-iab

LucasArts is trying to reach beyond its core vertical gaming audience for its new “Star Wars: The Force Unleashed II” title t -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DFA0AB2C6-2B85-4079-8955-9E141CE59823%26copyid%3D7891F533-AD07-4218-99D3-57943BABB7B8%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=FA0AB2C6-2B85-4079-8955-9E141CE59823

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Schlagworte:core, gamers, lucasarts, push, quotstar, reaches, warsquot
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Feds begin push for Internet wiretaps

Wednesday, 29. September 2010

Quelle: smartbrief-com-iab

Federal officials will lobby Congress for new regulations that would allow government agents to wiretap electronic communicat -More-

How the ‘Like’ Button Impacts Search Results
Do you know how Social and Search intersect today? Find out how your site can apply the open graph and Facebook’s “Like” button to bridge social and search and drive increased site traffic. Download this FREE whitepaper now.

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Schlagworte:feds, internet, push, wiretaps
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User photos, video to fuel Disney theme parks push

Saturday, 25. September 2010

Quelle: smartbrief-com-iab

Disney is making user-generated photos and video the centerpiece of a new multiplatform campaign from mcgarrybowen for its th -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D84E3F4C3-8B39-4FEB-BC37-3FC1BF0DDF0D%26copyid%3DAFBABB0D-B663-4AEC-BA50-E4E6F52EF31D%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=84E3F4C3-8B39-4FEB-BC37-3FC1BF0DDF0D

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Schlagworte:disney, fuel, parks, photos, push, theme, user, video
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Location marketers need to push and pull their customers

Friday, 24. September 2010

Quelle: smartbrief-com-socialmedia

To master location marketing, it’s important to go back to basics and think in terms of push and pull strategies, argues Ripp -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D13640074-81FA-45D2-A6B2-0D4BF27DA1C2%26copyid%3DEBF718F0-0B5F-4741-9302-7F20E4166485%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=13640074-81FA-45D2-A6B2-0D4BF27DA1C2

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Schlagworte:customers, location, marketers, pull, push
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Gatorade ad push is backed by social-media effort

Wednesday, 15. September 2010

Quelle: smartbrief-com-iab

Gatorade employees in the brand’s “Mission Control” center track social-media sites and occasionally join a digital conversat -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7772DD6A-08CD-43B0-AC97-E9330CBBAE2E%26copyid%3DBB7FD105-3E12-4CF2-A61E-B8C48977723A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=7772DD6A-08CD-43B0-AC97-E9330CBBAE2E

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Schlagworte:ad, backed, effort, gatorade, push, Socialmedia
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Yahoo! thinks local with news push

Friday, 27. August 2010

Quelle: smartbrief-com-iab

Yahoo!, as part of a continuing emphasis on local content, is seeking “seasoned” editors in Chicago, Dallas, and San Jose, Ca -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DDD154EC7-5A15-4A48-9A17-B3495F5256BF%26copyid%3DD4881998-D9D0-4897-8423-EBD79B2BFD25%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=DD154EC7-5A15-4A48-9A17-B3495F5256BF

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Schlagworte:local, news, push, thinks, yahoo
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AOL continues huge local push

Tuesday, 17. August 2010

Quelle: smartbrief-com-iab

AOL’s Patch network of hyperlocal news outlets is expected to expand this year with the addition of 500 sites, in addition t -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE195A34B-312C-44E6-BA22-29596136F19E%26copyid%3D5BF4C6F6-7DFC-4A20-98CF-86B6EA4F066D%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E195A34B-312C-44E6-BA22-29596136F19E

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Schlagworte:aol, continues, huge, local, push
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Report: Google plans social-networking push

Wednesday, 28. July 2010

Quelle: smartbrief-com-iab

Google is reportedly in talks with game developers including Zynga, Electronic Arts and Playdom about integrating game conten -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9C5F33E0-DB43-4939-B718-74C25FFDA74D%26copyid%3D9EB68CE4-012B-4186-BFA3-63BD61C0AAC7%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=9C5F33E0-DB43-4939-B718-74C25FFDA74D

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Schlagworte:google, plans, push, report, socialnetworking
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Google outlines display-ad push as income climbs in Q2

Friday, 16. July 2010

Quelle: smartbrief-com-iab

Google posted $1.84 billion in net income for the second quarter as improved ad sales pushed revenues to $6.82 billion, the c -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D0EA640F3-3404-445C-AAE6-750F3B8EDBF9%26copyid%3D34DF59F1-572B-4C0E-9F9F-8E0D12A82E5B%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=0EA640F3-3404-445C-AAE6-750F3B8EDBF9

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Schlagworte:climbs, displayad, google, income, outlines, push, q2
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Facebook’s success is said to inspire a new social push from Google

Thursday, 8. July 2010

Quelle: smartbrief-com-iab

Facebook, already the dominant social network in the U.S. -More-

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Schlagworte:facebook, google, inspire, push, social, success
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Blog: Big Media’s Hyper-Local Push for Local Advertising Dollars

Friday, 2. July 2010

Quelle: emarketer

Recent research from Pew Internet & American Life Project shows that one out of five US adults now tracks local issues online. As a result, several major media companies, including [...]

http://www.emarketer.com/blog/index.php/big-media-hyper-local-push-local-advertising-dollars-aol/

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Schlagworte:advertising, Blog, dollars, hyperlocal, local, medias, push
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NBC and P&G push LifeGoesStrong.com for the boomer market

Wednesday, 12. May 2010

Quelle: smartbrief-com-iab

NBC Digital has partnered with Procter & Gamble in the hopes of reaching the baby boomer online market with the portal LifeGo -More-

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Schlagworte:boomer, lifegoesstrongcom, market, nbc, pampg, push
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What will Facebook’s location push mean for marketers?

Monday, 10. May 2010

Quelle: smartbrief-com-socialmedia

Facebook’s entry into the realm of geolocation could shake up online marketing, some experts argue. -More-

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Schlagworte:facebook, location, marketers, push
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