Survey: Branding on Facebook can boost sales
Wednesday, 13. October 2010Quelle: smartbrief-com-socialmedia
Taking a brand to Facebook has a payoff, according to a poll by DDB showing that those who “like” a company on the social net -More-
Artikel-Schlagworte: „sales“
Article: Activating Sales in the New Media Environment
Friday, 17. September 2010Quelle: emarketer
Hugh Boyle
Head of Digital—Europe, Africa and the Middle East at Ogilvy Action
Ogilvy.com
http://www.emarketer.com/Article.aspx?id=1007931
Blog: Holiday Sales Prep: How DealYard Leverages Affiliate Programs and Organic SEO
Wednesday, 8. September 2010Quelle: emarketer
No sooner are we out of the back-to-school season than the fourth quarter holiday retail frenzy beckons. The drumbeat has already started as retailers try to read the tea leaves [...]
The social side of textile sales
Friday, 3. September 2010Quelle: smartbrief-com-socialmedia
Home-textile companies are edging into the world of social-media marketing, and a few are going beyond basic Facebook and Twi -More-
Article: Eyeing Growth for Retailers in Social, Mobile and Private Sales
Friday, 3. September 2010Quelle: emarketer
Fiona Dias
Executive Vice President, Strategy and Marketing
GSI Commerce
http://www.emarketer.com/Article.aspx?id=1007907
Neuer Head of Ad Sales bei Microsoft Advertising: Jörg Wyschka wechselt intern
Thursday, 19. August 2010Quelle: internet-world-business
Als neuer Leiter der Agency-Sales-Abteilung bei Microsoft Advertising wurde jetzt Jörg Wyschka eingesetzt. Der 40-Jährige kommt von der Enterprise & Partner Group und berichtet ab sofort an den Director Sales and Marketing Microsoft Advertising Markus Frank.
DirecTV, Google announce TV ad sales deal
Thursday, 12. August 2010Quelle: smartbrief-com-iab
Google will sell advertising for select channels on DirecTV’s satellite service, including Bloomberg Television and TV Guide. -More-
Twitter taps ex-Facebook, Yelp execs to lead sales
Tuesday, 10. August 2010Quelle: smartbrief-com-iab
Twitter has named its first sales executives: Dan Coughlin, director of media sales at Facebook, will helm the eastern region -More-
Schneider assumes post as Yahoo!’s sales chief
Tuesday, 3. August 2010Quelle: smartbrief-com-iab
Hilary Schneider, executive vice president of Yahoo!, has given herself the additional role of ad sales chief. -More-
Facebook pushes "Like" button for sales boost
Monday, 2. August 2010Quelle: smartbrief-com-iab
More e-commerce sites, including eBay and Best Buy, are adding Facebook’s “Like” button to their layouts in hopes of attracti -More-
Publicis Groupe tallies 7.1% rise in organic sales for Q2
Friday, 30. July 2010Report shows link between paid search, higher product sales
Wednesday, 28. July 2010Quelle: smartbrief-com-iab
A report by comScore for Searchandise Commerce and iProspect has found that marketers that use paid search earn stronger sale -More-
Old Spice hopes viral success will translate into sales
Friday, 23. July 2010Quelle: smartbrief-com-socialmedia
Old Spice’s social-media ads dominated the viral-video charts this week, collectively racking up more than 30 million more vi -More-
Pangora verstärkt internationalen Vertrieb: Balzer wird Senior Sales Manager für den Bereich Syndication
Thursday, 8. July 2010Quelle: internet-world-business
Manuel Balzer verantwortet ab sofort die Vermarktung der Pangora-Technologie in Europa. Der 30-Jährige berichtet an Kirsten Drössel, die als Director Global Syndication das weltweite Syndicationgeschäft für Pangora und Become Inc. leitet.
Neuer Leiter Sales Online für G+J EMS : Sven Larssen leitet den Onlineaußendienst
Friday, 2. July 2010Quelle: internet-world-business
Der bisherige Leiter Multimedia Sales Nord Sven Larssen wird ab 1. August 2010 zusätzlich die Position des Leiters Sales Online bei G+J EMS übernehmen. Er folgt auf Peter Lauck, der als Sales Director das G+J Media Sales Büro Süd/Süd-West leiten wird.
Paid search helps e-tailer make sales noise for its vuvuzelas
Thursday, 1. July 2010Quelle: smartbrief-com-iab
E-tailer 365 Inc., which has sold almost 30,000 vuvuzelas for the World Cup after running a search campaign on Google and Yah -More-
J.C. Penney aims for an additional $1 billion in social sales by 2014
Thursday, 1. July 2010Article: Email Marketing Drives Cross-Channel Sales
Thursday, 1. July 2010Quelle: emarketer
Integration with offline channels needed to measure full effect
http://www.emarketer.com/Article.aspx?id=1007778
Neuer Head of Sales Management bei sevenload: Tim Voges leitet Sales-Team
Wednesday, 30. June 2010Quelle: internet-world-business
Zum 1. August 2010 übernimmt Tim Voges bei sevenload die Leitung des Sales-Bereichs. Der 35-Jährige berichtet in seiner neuen Position direkt an die Geschäftsführung des Unternehmens.
Report: WPP projects sales uptick for 2010
Tuesday, 29. June 2010Quelle: smartbrief-com-iab
WPP Group, bolstered by the FIFA soccer World Cup, Winter Olympics and the U.S. -More-
Online ads for sales appeal to women
Tuesday, 22. June 2010Quelle: smartbrief-com-iab
According to a report from rich-media company Unicast, 95% of women will spend time online this summer. -More-
Capturing and engaging today’s educated consumers for measurable results.
The era of the educated consumer is here, unleashing revolutionary changes on how B2C marketers must interact with audiences. This white paper focuses on leveraging integrated marketing to measure, refine, and adjust marketing efforts, and answers critical questions on the effectiveness of traditional and new interactive online marketing programs.
The era of the educated consumer is here, unleashing revolutionary changes on how B2C marketers must interact with audiences. This white paper focuses on leveraging integrated marketing to measure, refine, and adjust marketing efforts, and answers critical questions on the effectiveness of traditional and new interactive online marketing programs.
Report: Recession ad spending lifted sales
Monday, 21. June 2010Quelle: smartbrief-com-iab
One hundred of the biggest spenders on national advertising reduced their budgets 10.2% in the recession of 2009, according t -More-
How a social C-suite can boost sales
Tuesday, 15. June 2010Quelle: smartbrief-com-socialmedia
A growing number of chief executive officers are trying their hand at social networking, and many companies are finding the e -More-
sevenload verstärkt Vermarktungsteam: Sonja Feige wird Senior Sales Managerin
Tuesday, 15. June 2010Quelle: internet-world-business
Ein neues Gesicht im Vertriebsteam von sevenload: Sonja Feige betreut ab sofort das nationale Agenturgeschäft des Video-Netzwerks.
Neuer Sales Director von Condé Nast Digital: Winkelhaus leitet Vertrieb
Monday, 14. June 2010Quelle: internet-world-business
Condé Nast Digital stärkt die Vermarktung durch eine neu geschaffene Position: Nico Winkelhaus wird ab Juli 2010 als Sales Director die Vermarktung der digitalen Produkte aller Condé Nast Marken in Deutschland leiten.
Microsoft exec gives window on global sales strategy
Wednesday, 9. June 2010Quelle: smartbrief-com-iab
Microsoft’s new global sales chief, Carolyn Everson, talks about the company’s appeal to marketers, its search partnership wi -More-
TV stations sites see boom in local display sales
Monday, 7. June 2010Quelle: smartbrief-com-iab
Internet revenues for TV stations increased 26% in the first quarter over a year ago, according to the Television Bureau of A -More-
Brands add sales pages to their social outposts
Tuesday, 1. June 2010Quelle: smartbrief-com-socialmedia
A growing body of marketers are adding e-tail pages to their brands’ Facebook and MySpace pages in a bid to turn buzz into di -More-
G+J EMS strukturiert Sales-Innendienst neu: Wittkamp leitet Sales- & Campaign-Management
Monday, 31. May 2010Quelle: internet-world-business
Der Sales-Innendienst von G+J Electronic Media Sales (G+J EMS) agiert ab 1. Juni 2010 unter dem neuen Namen Sales- & Campaign-Management. Die Gesamtleitung der Abteilung liegt bei Christine Wittkamp.
Sales of virtual goods are on the rise
Friday, 28. May 2010Quelle: smartbrief-com-iab
About 13% of Web users have purchased a virtual item in the last year, spending an average of , according to research by M -More-
In France, Web Sales Hit New High
Wednesday, 26. May 2010Quelle: emarketer
Karin von Abrams
eMarketer Senior Analyst
http://www.emarketer.com/Article.aspx?id=1007714
Video E-Commerce: Innovative Models Drive Sales
Friday, 21. May 2010Quelle: emarketer
Retailers are increasingly using video to accomplish a number of goals. Many use videos to complement the information on a product page; others produce entertaining clips to build brand authority. Still others turn them into a vehicle to drive traffic to their Websites.
http://www.emarketer.com/Report.aspx?code=emarketer_2000681
Driving Online Sales with Video
Friday, 21. May 2010Quelle: emarketer
Innovating with video e-commerce
http://www.emarketer.com/Article.aspx?id=1007709
Airlines go social with last-minute sales
Thursday, 20. May 2010Quelle: smartbrief-com-socialmedia
Airlines are turning to social-media promotions to help them drum up fresh interest in last-minute discounts. -More-
J&J tries to refresh Listerine sales with Web video campaign
Tuesday, 18. May 2010Quelle: smartbrief-com-iab
Listerine, in a bid to reverse a 14.6% sales drop over the past year, has created an online “docummercial” with voiceover by -More-
25% growth is predicted for online CPG sales
Thursday, 13. May 2010Magazines tap Facebook feed for subscription sales
Thursday, 13. May 2010Quelle: smartbrief-com-iab
By August, Facebook users, via their news feeds, will be able to subscribe to print magazines and read entire articles, with -More-
How to use FAQs to drive social sales
Tuesday, 11. May 2010Quelle: smartbrief-com-socialmedia
Well-designed websites seek to ensure that a consumer is never more than two clicks from the information they need, writes Ja -More-
Neue Vertriebsleiterin für Portalis: Wipperfürth wird Unit Director Sales & Cooperations
Tuesday, 11. May 2010Quelle: internet-world-business
Karena Wipperfürth verantwortet als Unit Director Sales & Cooperations die Aktivitäten der Vertriebsabteilung der Portalis AG. Die Schwerpunkte ihrer Arbeit liegen im Auf- und Ausbau der Vertriebsabteilung.
Interactive display ad sales up 19% for CBS Interactive
Thursday, 6. May 2010Dritter Geschäftsführer bei crealytics : Daniel Trost wird Head of Sales
Wednesday, 5. May 2010Quelle: internet-world-business
crealytics komplettiert seine Geschäftsführung. Daniel Trost verstärkt den SEM-Dienstleister als Head of Sales und ergänzt die Geschäftsführung.
Blog helps baker cook up social sales
Tuesday, 4. May 2010Quelle: smartbrief-com-socialmedia
Using a blog as a social-media hub lets businesses present their brand consistently across a wide range of social platforms, -More-
You know Constant Contact as the leader in email marketing for small businesses and nonprofits. But did you know Constant Contact is your one source for information on how Social Media helps your organization grow? Read our FREE guide, Getting Started with Social Media. Download guide now!
Improvised social campaign doubles tea brand’s sales
Monday, 3. May 2010Quelle: smartbrief-com-socialmedia
Steaz, an organic-tea brand, used a Facebook-focused social-media campaign to double its sales in just two months, helping to -More-
AutoScout24 bündelt Kompetenzen im Ad Sales-Bereich: Jochen Ammelung ist neuer Head of Ad Sales
Thursday, 29. April 2010Quelle: internet-world-business
Autoscout24 lässt die Ad Sales-Bereiche für Automotive und Financial Services jetzt von Jochen Ammelung verantworten. Die Bereiche werden unter seiner Führung zusammengelegt.
Ad sales down, AOL sells instant-messaging unit
Wednesday, 28. April 2010Quelle: smartbrief-com-iab
AOL, with first-quarter ads and overall revenue down, is selling its ICQ instant-messaging service in Russia, Germany, Czech -More-
Yahoo! earnings rise on strong display sales
Wednesday, 21. April 2010Quelle: smartbrief-com-iab
A turnaround in the flagging display advertising market boosted the fortunes of Web portal Yahoo!, which reported a modest 1% -More-
Are your sales and social-media teams on the same page?
Wednesday, 21. April 2010Quelle: smartbrief-com-socialmedia
Many business-to-business companies have noticed a rift emerging between their sales and social-media teams, and it’s importa -More-
The good, the bad & the ugly of WOM
Social media is a low-cost way to listen to customers, engage fans & drive sales. But how do you handle negative word of mouth? Pioneers from Morton’s & Yelp join Andy Sernovitz for a special SmartBrief Webinar on April 28. The focus is restaurants, but the lessons are universal. 40% off for SmartBrief readers.
Social media is a low-cost way to listen to customers, engage fans & drive sales. But how do you handle negative word of mouth? Pioneers from Morton’s & Yelp join Andy Sernovitz for a special SmartBrief Webinar on April 28. The focus is restaurants, but the lessons are universal. 40% off for SmartBrief readers.