3 ways brands make shopping more social
Thursday, 24. November 2011Quelle: smartbrief-com-socialmedia
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Quelle: emarketer
Different mobile activities lead to different behaviors and engagement levels
http://www.emarketer.com/Article.aspx?id=1008568
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Holiday season shoppers will rely heavily on the internet to help them find the best deals and procure popular items that run out of stock in stores. Please join us [...]
http://www.emarketer.com/blog/index.php/emarketer-webinar-online-holiday-shopping-behavior/
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Quelle: emarketer
The increasing availability of online and mobile auto information is making it easier than ever for consumers to shop for vehicles on their own terms. It also means that marketers must be “always on” so they can reach these shoppers at all phases of the purchase process.
http://www.emarketer.com/Report.aspx?code=emarketer_2000799
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Teen girls are intrepid social shoppers who eagerly embrace digital and mobile tools. They enjoy hunting for clothes and accessories online and offline. Most thrilling, however, is the experience of shopping and buying in physical stores with close friends by their side.
http://www.emarketer.com/Report.aspx?code=emarketer_2000768
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Preisnachlässe im Internet übersteigen die Sonderangebote im Handel deutlich. Eine Falle aber lauert bei den Versandkosten.
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Today, Cyber Monday—once the biggest online shopping day of the year—may be losing much of its punch. Seduced by retailers’ irresistible deals, shoppers didn’t wait until Monday to buy online, [...]
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Quelle: emarketer
Consumers will take many routes from research to purchase
http://www.emarketer.com/Article.aspx?id=1008012
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Quelle: internet-world-business
Wer im Internet nach Schnäppchen sucht, kann sich jetzt den Google Shopping Buddy zur Seite stellen. Die Extension zeigt beim Onlineshoppen über Chrome Sonderangebotsaktionen und Shopbewertungen an.
Quelle: emarketer
Marketers have a chance to reach consumers in-store, even if they’re not on the list
http://www.emarketer.com/Article.aspx?id=1007964
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As we wrote yesterday in the eMarketer Daily Newsletter, affluent consumers expect luxury retailers’ websites to replicate the same shopping experience they offer in their stores—yet many luxury brands have [...]
http://www.emarketer.com/blog/index.php/luxury-retailers-reset-meet-affluents-expectations/
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Despite signs that the economic recovery is losing steam, the outlook for online holiday sales remains upbeat. Still, the uncertain economy does pose complex challenges for retailers’ holiday season preparations. How they manage inventory will be a critical success factor, so smart retailers are working more closely with supply-channel partners to deal with different consumer-demand scenarios.
http://www.emarketer.com/Report.aspx?code=emarketer_2000712
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Upbeat picture for online despite continued economic uncertainty
http://www.emarketer.com/Article.aspx?id=1007905
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Quelle: internet-world-business
Das Modeunternehmen s.Oliver bringt seine Kollektionen jetzt aufs Handy. Über seine von Demandware umgesetzte mobile Einkaufsplattform will das Würzburger Textilunternehmen auf den Lifestyle seiner Käufer reagieren und ein rasches, bedienfreundliches Einkaufserlebnis bieten.
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Quelle: emarketer
More than a third of shoppers have already begun
http://www.emarketer.com/Article.aspx?id=1007872
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Do the habits of the ultrawealthy point to the future of m-commerce?
http://www.emarketer.com/Article.aspx?id=1007859
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Teen girls seek peer feedback
http://www.emarketer.com/Article.aspx?id=1007850
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Lisa E. Phillips, Senior Analyst
http://www.emarketer.com/Article.aspx?id=1007841
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Christine Carter was 21 when she started Epps Consulting, advising small retailers on their marketing and promotional strategies. Now 24, Carter provides research and consulting services to retailers including marketing, [...]
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Most consumers prefer communications by email
http://www.emarketer.com/Article.aspx?id=1007824
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Four in five recipients click an abandoned cart email within 24 hours
http://www.emarketer.com/Article.aspx?id=1007814
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Jason Rivera
Director of Consumer Insights and Planning
AMP Agency, an Alloy Media + Marketing property
http://www.emarketer.com/Article.aspx?id=1007779
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Quelle: emarketer
Mobile shopping from in-store is just beginning to achieve its vast
potential. The promise for consumers is an interactive and
personalized store experience like nothing before. Currently, in-
store mobile shoppers can easily retrieve customer product reviews.
In the future, they will receive promotions based on their past
purchase history and what they are interested in at the moment.
http://www.emarketer.com/Report.aspx?code=emarketer_2000695
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Isidra Mencos
Executive Editor
BabyCenter en Español
http://www.emarketer.com/Article.aspx?id=1007748
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