Social blood drive saves lives in India
Wednesday, 16. November 2011Quelle: smartbrief-com-socialmedia
A project called SocialBlood.org is saving lives in India with a Facebook-powered campaign to encourage blood donations and e -More-
Artikel-Schlagworte: „social“
Startups look to social media as a foundation
Monday, 14. November 2011Quelle: smartbrief-com-socialmedia
Some startups are making social networking the essence of their business, rather than an extra feature. -More-
Marketers find ROI online, but they aren’t reporting social buzz
Monday, 14. November 2011Quelle: smartbrief-com-socialmedia
Online marketing efforts, apart from e-mail campaigns, offer an average return on investment of $20 per dollar spent, and the -More-
Why B2B social outreach is a long-term investment
Monday, 14. November 2011Quelle: smartbrief-com-socialmedia
Business-to-business companies should conduct their social media outreach without the expectation of immediate, short-term re -More-
Exec: Think social layer, not social network, for Google+
Friday, 11. November 2011Quelle: smartbrief-com-socialmedia
Google+ “is not a social network,” says Nikesh Arora, the company’s chief business officer. -More-
How Domino’s added social to the marketing mix
Friday, 11. November 2011Quelle: smartbrief-com-socialmedia
Sociallybuzz CEO and marketing chief Andre Kay shares a case study on how 48 Domino’s stores made their foray into social ma -More-
Most B2B companies aren’t heavy social media users
Friday, 11. November 2011Quelle: smartbrief-com-socialmedia
Fewer than 10% of business-to-business companies make “extensive” use of social media, according to an Accenture survey, whil -More-
Article: B2B Marketers Still Unsure about Social Media Strategies
Friday, 11. November 2011Quelle: emarketer
Firms need more tools and technology to measure success
http://www.emarketer.com/Article.aspx?id=1008689
Startup Trada links businesses with social media ad experts
Thursday, 10. November 2011Quelle: smartbrief-com-iab
Small businesses that want to launch social media campaigns can now find experts in the field through Trada.com, a site that -More-
How Coke became one of the biggest social brands
Thursday, 10. November 2011Quelle: smartbrief-com-socialmedia
Coca-Cola is one of the most buzzed-about brands on Facebook and Twitter because the brand took social tools seriously early -More-
Enterprise social still has a long way to go
Thursday, 10. November 2011Quelle: smartbrief-com-socialmedia
About a quarter of workers use social tools on the job at least monthly, and those who do tend to be paid more, to be in a ru -More-
Google has unveiled brand pages for Google+. Will your business be joining Google’s social network?
Thursday, 10. November 2011Article: Fortune 500 Companies Have Room to Grow on Social
Thursday, 10. November 2011Quelle: emarketer
Many are using social sites and blogs, but usage has slowed in 2011
http://www.emarketer.com/Article.aspx?id=1008687
Reichweiten der Tageszeitungen im Social Web
Wednesday, 9. November 2011Quelle: internet-world-business
Tageszeitungen buhlen auch im Social Web um Reichweite. Besonders erfolgreich sind dabei Bild.de, Sueddeutsche.de und FAZ.net, deren Inhalte in sozialen Netzwerken wie Facebook oder Twitter am häufigsten geteilt werden.
Social Media für kleine und mittlere Unternehmen
Wednesday, 9. November 2011Quelle: internet-world-business
Beim Thema Social Media stellt sich besonders bei kleinen und mittelständischen Unternehmen (KMU) oft die Frage, inwieweit ein Engagement in diesem Bereich sinnvoll ist. Nur wer die richtige Strategie zu Grunde legt, wird erfolgreich Mehrwert für das eigenen Unternehmen schaffen. Tim Bongers, Leiter Webprogrammierung beim Onlinemarketing-Spezialisten Fairrank Deutschland hat einige Tipps zusammen gestellt, damit der Einstieg klappt.
Brands learn that old-school PR can’t handle social media storms
Tuesday, 8. November 2011Quelle: smartbrief-com-socialmedia
A tweet can turn into a social media disaster for brands if not handled quickly, Alexandra Bruell writes. -More-
Social Network: Google+ für Unternehmen
Tuesday, 8. November 2011Quelle: golem
Google öffnet sein soziales Netzwerk für Unternehmen und führt die sogenannten Google+-Pages ein. (Google+, Internet) 
Will the social Web be controlled by Facebook or Google?
Friday, 4. November 2011Quelle: smartbrief-com-socialmedia
Google and Facebook are headed for a showdown in the battle for social media dominance, write Miguel Helft and Jessi Hempel. -More-
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Check out our digital marketing magazine, The Merge®, loaded with cutting edge ideas for search, social, and design strategies. As a bonus, you’ll receive our one-of-a-kind cookbook, “Drinks and Grub from the Digital Hub” to help ignite your spirit for the holiday season. See what’s cooking!
"Social Sentiment Slider" from Yahoo! may help brands go social
Friday, 4. November 2011Social tools turn Clorox fans into innovation specialists
Friday, 4. November 2011Quelle: smartbrief-com-socialmedia
Clorox used its strong forum communities to get fans involved in developing products and other ideas, says the company’s Greg -More-
Enterprise social media can pay off — but not where you might expect
Friday, 4. November 2011Quelle: smartbrief-com-socialmedia
Businesses are still finding their sea legs when it comes to social media, but executives may do well to adjust their expecta -More-
Article: B2Bs and B2Cs Diverge in Social Network Usage, Lead Gen Success
Thursday, 3. November 2011Quelle: emarketer
B2Bs much more divided on primary social network than B2Cs
http://www.emarketer.com/Article.aspx?id=1008672
Coca-Cola prepares an in-house social network
Thursday, 3. November 2011Quelle: smartbrief-com-socialmedia
Coca-Cola employees will be able to use social-network style features on an in-house system in a move that officials say shou -More-
What’s your opinion of sites that try to measure social media influence, such as Klout?
Thursday, 3. November 2011Article: Facebook, Social Networks Get Greater Share of Online Ad Spend
Wednesday, 2. November 2011Quelle: emarketer
Facebook to reap $7 of every $10 spent on social network advertising
http://www.emarketer.com/Article.aspx?id=1008669
Soziale Netzwerke: Zeitungsverleger wollen Social Media ausbauen
Wednesday, 2. November 2011Quelle: welt-online
85 Prozent der Redaktionen sind schon heute bei Facebook, Twitter & Co aktiv. Rund 40 Prozent haben Communitys aufgebaut
Agencies offer social expertise
Wednesday, 2. November 2011Quelle: smartbrief-com-iab
Separately branded social agencies are on offer from several traditional ad agencies hoping to highlight expertise in a new a -More-
Are Fortune 500 firms cooling on social media?
Wednesday, 2. November 2011Quelle: smartbrief-com-socialmedia
Social media use by the biggest U.S. -More-
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How to build a noise-free social network
Wednesday, 2. November 2011Quelle: smartbrief-com-socialmedia
Twitter thrived because it limited users to 140 characters, helping its signal-to-noise ratio — but it simultaneously encour -More-
Manchester United to kick off a social venture
Wednesday, 2. November 2011Quelle: smartbrief-com-socialmedia
Manchester United is planning to launch its own social network. -More-
Most small businesses go social to drive sales
Wednesday, 2. November 2011Quelle: smartbrief-com-socialmedia
More than half of small businesses use social media to develop sales leads, and 55% say their social-marketing efforts are a -More-
Article: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide
Tuesday, 1. November 2011Quelle: emarketer
Data and social media investment central to marketing strategy, programs
http://www.emarketer.com/Article.aspx?id=1008667
Men are top social shoppers
Monday, 31. October 2011Quelle: smartbrief-com-socialmedia
Men spend more time and money on social shopping than women do, according to a study by ROI Research. -More-
Creating social businesses is a question of culture
Monday, 31. October 2011Quelle: smartbrief-com-socialmedia
Developing a social media strategy means more than just opening a Twitter account, writes Alistair Rennie of IBM. -More-
Here’s the trick with social business: Focus on people and culture.
Monday, 31. October 2011Quelle: smartbrief-com-socialmedia
Alistair Rennie, writing in the CIO Central blog at Forbes -More-
Social media workers make it to the executive level
Saturday, 29. October 2011Quelle: smartbrief-com-socialmedia
A career in social media is becoming an acceptable way to climb to the highest echelons of a company’s leadership hierarchy, -More-
How DSW measures social media ROI
Saturday, 29. October 2011Quelle: smartbrief-com-socialmedia
Footware retailer DSW has a four-point system for evaluating the success of its social media efforts. -More-
We need to think of social not as real estate but as a way to connect with customers.
Saturday, 29. October 2011Quelle: smartbrief-com-socialmedia
Adam Kmiec, Walgreen social media chief, as quoted by ClickZ -More-
Big brands seek social media directors
Friday, 28. October 2011Quelle: smartbrief-com-iab
Major brands increasingly are creating new executive marketing roles within their ranks for individuals with expertise in soc -More-
Social media lessons from Cap’n Crunch
Friday, 28. October 2011Quelle: smartbrief-com-socialmedia
Brands with well-developed mascots have a head start when it comes to drumming up buzz, Andy Sernovitz writes. -More-
U.S. mobile social audience totaled 72.2 million in August
Thursday, 27. October 2011Quelle: smartbrief-com-iab
Using both browsers and applications, the U.S. -More-
Ford loyalists can sport social media badges
Thursday, 27. October 2011Quelle: smartbrief-com-iab
Ford fans out to proclaim their loyalty to the car brand can now choose from 44 different social media badges, which can be a -More-
Ford seeks to woo social media fans with custom badges
Thursday, 27. October 2011Quelle: smartbrief-com-socialmedia
Ford has created 44 digital badges for use on social media sites. -More-
"X Factor" fans should go social, Cowell says
Thursday, 27. October 2011Quelle: smartbrief-com-socialmedia
Simon Cowell is encouraging fans of “The X Factor” to vote for their favorite contestants via the show’s Twitter account and -More-
Firms are missing opportunities for customer support via social media
Thursday, 27. October 2011Quelle: smartbrief-com-socialmedia
About a quarter of companies use Facebook to offer customer support, and 12% use Twitter, according to a MarketTools study. -More-
For 2012, what do you plan to do with your social media budget?
Thursday, 27. October 2011Article: Marketers Seek to Better Measure Social Media Success
Thursday, 27. October 2011Quelle: emarketer
Fan figures leave marketers at a loss when judging campaign effectiveness
http://www.emarketer.com/Article.aspx?id=1008662
Banks seek to engage online customers with social media
Wednesday, 26. October 2011Quelle: smartbrief-com-socialmedia
Banks increasingly are using social channels to engage with customers and build uptake for their online-banking services. -More-
Commentary: Social media must be a key weapon for Obama in 2012
Wednesday, 26. October 2011Umsatz mit virtuellen Gütern in Social Games wächst
Tuesday, 25. October 2011Quelle: internet-world-business
Der Verkauf virtueller Güter in Social Games ist eine Möglichkeit, die Entwicklung von Spielen gegenzufinanzieren. Der Umsatz, der über mobile Geräte erzielt wird, steigt bis zum Jahr 2015 um mehr als die Hälfte.