Jets fly high with social-media outreach
Friday, 26. August 2011Quelle: smartbrief-com-socialmedia
The New York Jets have the most successful social-media operation in the NFL, attracting almost 12% of all NFL-related activi -More-
Artikel-Schlagworte: „Socialmedia“
3 social-media lessons from Sears’ FitStudio community
Friday, 26. August 2011Quelle: smartbrief-com-socialmedia
Sears Holdings’ FitStudio project started out as little more than a Facebook page, but has grown into a thriving community wi -More-
Social-media pointers from the U.S. Army
Friday, 26. August 201120 ways to avoid looking like a social-media fool
Friday, 26. August 2011Quelle: smartbrief-com-socialmedia
Social-media users need to learn to mind their manners, writes comedian Nick Kroll. -More-
Why the demise of Delicious is a social-media disaster
Tuesday, 21. December 2010Quelle: smartbrief-com-socialmedia
The decision by Yahoo! to shutter Delicious highlights an imbalance at the heart of the social Web, writes Alexandra Samuel. -More-
Delicious to get the axe as Yahoo! culls social-media properties
Sunday, 19. December 2010Social-media giants see valuations increase as investors line up
Sunday, 19. December 2010Quelle: smartbrief-com-socialmedia
Leading social-media companies including Facebook, Twitter and Groupon have seen their collective value increase 54% during t -More-
Why social-media marketing is no game
Friday, 17. December 2010Quelle: smartbrief-com-socialmedia
Too many social-media campaigns have bought into the idea that social-media branding is about creating games in which fans co -More-
Are stagnant social-media accounts worth saving?
Friday, 17. December 2010Quelle: smartbrief-com-socialmedia
Sometimes the best thing a social-media marketer can do is to kill off one or more of his online personas, writes Aliza Sherm -More-
Social-media highlights from 2010
Thursday, 9. December 2010Quelle: smartbrief-com-socialmedia
There’s plenty for social-media marketers to chew over as 2010 draws to a close, writes Geoff Livingston. -More-
Forecasting where social-media marketing is headed in 2011
Wednesday, 8. December 2010Quelle: smartbrief-com-socialmedia
Integration will be the watchword for social-media marketers in 2011, predicts David Armano. -More-
Social-media stars find that death doesn’t pay
Wednesday, 8. December 2010Quelle: smartbrief-com-socialmedia
A charity fundraiser that saw celebrities including Lady Gaga, Justin Timberlake and Alicia Keys abandon their Twitter accoun -More-
What’s the ROI of your social media programs? If you don’t think social media ROI can be measured, you need to learn the truth. Marketers have proven that specific social media practices can generate sales and the ROI of these activities can be measured. Download “The Naked Truth About Social Media ROI” at http://u.bzz.com/roi to learn 4 proven practices.
6 lessons from a spy chief’s social-media issues
Wednesday, 8. December 2010Quelle: smartbrief-com-socialmedia
It’s probably safe to say that British MI6 chief John Sawers isn’t a fan of Facebook: First his wife caused uproar by posting -More-
“How to Social Campaign” Webinar this Thursday. This is our 3rd webinar in this valuable social marketing series. Join our industry experts to review battle-hardened learnings and case studies. The webinar is on December 9th at 11am PST. Limited Seats Available! Serious about social marketing? Request a Trial Program of the latest social marketing app and get an unfair advantage.
Are you cut out to be a social-media star?
Tuesday, 7. December 2010Quelle: smartbrief-com-socialmedia
To become a social-media superstar you have to show staying power, says social-media headhunter Jim Durbin. -More-
Is social-media marketing killing off branded websites?
Saturday, 4. December 2010Quelle: smartbrief-com-socialmedia
In many cases, the rise of social media means that brands can cope without having a dedicated destination website, writes Aye -More-
How to tell the social-media charlatans from the real deal
Friday, 3. December 2010Quelle: smartbrief-com-socialmedia
There’s more to being a social-media marketing expert than just showing up and posting a tweet or two, writes Lee Odden. -More-
Know your workers to create smart social-media guidelines
Thursday, 2. December 2010Quelle: smartbrief-com-socialmedia
A social-media policy won’t be effective unless you take into account all the ways your workers use social tools, says IBM ex -More-
Why social-media marketers should expect the worst
Thursday, 2. December 2010Quelle: smartbrief-com-socialmedia
Social-media marketers should acknowledge and plan for the possibility that somewhere along the line things will go horribly -More-
5 ways to spot a social-media veteran
Wednesday, 1. December 2010Quelle: smartbrief-com-socialmedia
Companies with several years of experience running social-media campaigns tend to be more committed to social media and more -More-
Innovate your way to a better social-media campaign
Wednesday, 1. December 2010Quelle: smartbrief-com-socialmedia
Social-media campaigns aren’t inherently innovative, writes Chris Street. -More-
How social-media marketers can master the targeted soft sell
Tuesday, 30. November 2010Quelle: smartbrief-com-socialmedia
Social-media platforms can be a great place to find sales leads, says Kirsten Watson, director of corporate marketing at busi -More-
The power of word-of-mouth meets the world’s largest audience of professionals. With LinkedIn’s new Company Pages, members see products recommended by their connections, and brands get marketing in its most trusted form. Join over 22,000 companies featuring products on LinkedIn. Build your showcase of recommendations today >
Rules for social-media designers to live by
Tuesday, 30. November 2010Quelle: smartbrief-com-socialmedia
Developers of social-media products need to find ways to stand out from the crowd if they’re going to develop a following, wr -More-
Social-media monitoring still requires a human touch
Tuesday, 30. November 2010Quelle: smartbrief-com-socialmedia
Automated sentiment analysis of social-media posts is at best about 65% accurate, so marketers should be extremely wary of re -More-
USA unveils social-media component to diversity campaign
Thursday, 25. November 2010Quelle: smartbrief-com-iab
USA unveiled a new aspect to its Character Project campaign for greater diversity and social awareness that includes social-m -More-
NASA, White House lead the way in public-sector social-media rankings
Thursday, 25. November 2010Quelle: smartbrief-com-socialmedia
The White House and NASA are the most active social-media users among U.S. -More-
How to master the unspoken rules of social-media marketing
Thursday, 25. November 2010Quelle: smartbrief-com-socialmedia
Social-media marketers need to internalize the tacit rules by which online communities operate before they dive in and start -More-
Why social-media shouldn’t be used to hush up truculent customers
Wednesday, 24. November 2010Quelle: smartbrief-com-socialmedia
Social-media customer-service representatives often seem to focus on spotting customers who are badmouthing a brand and then -More-
Bring social-media campaigns into the real world
Monday, 22. November 2010Quelle: smartbrief-com-socialmedia
Brands need to find ways to connect their digital outposts and their real-world presence to maximize returns on their online -More-
Can you measure social-media expertise?
Friday, 19. November 2010Quelle: smartbrief-com-socialmedia
Social-media expertise is easy to quantify, writes Chris Kieff. -More-
What does your social-media team actually do?
Thursday, 18. November 2010Quelle: smartbrief-com-socialmedia
When you’re establishing a social-media team, it’s important to have a clear idea of what your expectations are, experts say. -More-
Do you think the rise of tablet devices such as the iPad will affect the way people use social-media platforms?
Thursday, 18. November 20105 ways to prevent a social-media meltdown
Wednesday, 17. November 2010Quelle: smartbrief-com-socialmedia
Companies need to stay on their toes to keep rogue employees from triggering a “Twitter Chernobyl,” says HootSuite CEO Ryan H -More-
Will social-media stars inspire drivers?
Tuesday, 16. November 2010Quelle: smartbrief-com-iab
Lexus is launching a social-media campaign to back its new compact hybrid CT 200h hatchback that features Twitter posts from -More-
LinkedIn looks to recommend itself to social-media marketers
Tuesday, 16. November 2010Quelle: smartbrief-com-socialmedia
A few recent tweaks — most notably Company Pages and user recommendations — are designed to make LinkedIn more attractive f -More-
QR codes bring social-media marketing into the real world
Tuesday, 16. November 2010Quelle: smartbrief-com-socialmedia
QR codes — patterns with embedded Web links that can be scanned, bar-code style, by smartphones — could be the next step in -More-
The Future of Marketing: 60 speakers, 60 seconds each
Join Jimmy Wales, Guy Kawasaki, Chris Brogan, Anne Holland, Brian Solis, Ann Handley, Alex Bogusky, Jeffrey Hayzlett and many others for the shortest marketing conference ever. From mobile to email to social, you’ll discover how to stay at the crest of the extraordinary changes facing all of us. Visit futureofmarketing.com to register.
Join Jimmy Wales, Guy Kawasaki, Chris Brogan, Anne Holland, Brian Solis, Ann Handley, Alex Bogusky, Jeffrey Hayzlett and many others for the shortest marketing conference ever. From mobile to email to social, you’ll discover how to stay at the crest of the extraordinary changes facing all of us. Visit futureofmarketing.com to register.
Social-media marketers should divide and conquer
Saturday, 13. November 2010Quelle: smartbrief-com-socialmedia
Rather than trying to come up with a single social-media strategy, marketers should split their campaign into “micro-goals,” -More-
The Future of Marketing: 60 speakers, 60 seconds each
Join Jimmy Wales, Guy Kawasaki, Chris Brogan, Anne Holland, Brian Solis, Ann Handley, Alex Bogusky, Jeffrey Hayzlett and many others for the shortest marketing conference ever. From mobile to email to social, you’ll discover how to stay at the crest of the extraordinary changes facing all of us. Visit futureofmarketing.com to register.
Join Jimmy Wales, Guy Kawasaki, Chris Brogan, Anne Holland, Brian Solis, Ann Handley, Alex Bogusky, Jeffrey Hayzlett and many others for the shortest marketing conference ever. From mobile to email to social, you’ll discover how to stay at the crest of the extraordinary changes facing all of us. Visit futureofmarketing.com to register.
Did you conduct any kind of market research — surveying your customers, focus groups, monitoring online conversations, etc. — before jumping on the social-media bandwagon?
Thursday, 11. November 2010Tools to impose order on social-media chaos
Thursday, 11. November 2010Quelle: smartbrief-com-socialmedia
Companies using multiple social-media channels should use dashboards to integrate their communications, writes Kim Bale. -More-
NHL execs are in a spin over social-media use
Thursday, 11. November 2010Quelle: smartbrief-com-socialmedia
General managers for NHL franchises are struggling to come to terms with their players’ social-media use, and say they’re try -More-
Conan O’Brien benefits from social-media support
Wednesday, 10. November 2010Quelle: smartbrief-com-socialmedia
Conan O’Brien returned to late-night television Monday, and early indications suggest that his supporters from social network -More-
Europe considers giving social-media users the "right to be forgotten"
Saturday, 6. November 2010Quelle: smartbrief-com-socialmedia
The European Commission is considering proposals that would give social-media users the “right to be forgotten” by removing e -More-
Social-media spat lands food magazine in hot water
Saturday, 6. November 2010Quelle: smartbrief-com-socialmedia
Cooks Source, a New England-based food magazine, found itself at the center of a social-media firestorm Thursday after a blog -More-
Targeting is key for B-to-B social-media marketers
Saturday, 6. November 2010Quelle: smartbrief-com-socialmedia
Social media can be a powerful tool for business-to-business marketers, but only if they take the time to listen and engage w -More-
How to make social-media team up with your other marketing campaigns
Thursday, 4. November 2010Quelle: smartbrief-com-socialmedia
Social media are delicious, but that’s no reason to throw away all the successful campaigns you’ve already cooked up, writes -More-
10 scientifically proven ways to spice up your social-media marketing
Thursday, 4. November 2010Quelle: smartbrief-com-socialmedia
Social-media marketing may seem more like an art than a science, but that doesn’t mean you can’t use scientific methods to im -More-
Facebook alumni are behind wave of social-media startups
Thursday, 4. November 2010Quelle: smartbrief-com-socialmedia
Many engineers and entrepreneurs who created Facebook are moving on to new projects — including starting intriguing social-m -More-
What a politician can teach you about social-media marketing
Thursday, 4. November 2010Quelle: smartbrief-com-socialmedia
Social-media marketing may not be able to reliably deliver election victories quite yet. -More-
Social media not only engages your customers and increases brand awareness, but it drives traffic in-store and online — at a much lower cost than traditional advertising. Read about how to add social marketing to your mix with tips and best practices from social media experts Chris Brogan and John Bastone. Download white paper.
3 questions companies must answer before hiring a social-media consultant
Wednesday, 3. November 2010Quelle: smartbrief-com-socialmedia
Social-media consultants don’t come cheap, and they have an enormous amount of influence over your brand’s public face, so it -More-
Scroll down to browse new social media job opportunities.
Looking for more? Visit our SmartBrief Jobs website to find open positions in 20 different industries.
Looking for more? Visit our SmartBrief Jobs website to find open positions in 20 different industries.
How to cope with having a social-media star on staff
Tuesday, 2. November 2010Quelle: smartbrief-com-socialmedia
Thanks to social media, more employees have well-developed personal brands — and that can create headaches for the companies -More-
Scroll down to browse new social media job opportunities.
Looking for more? Visit our SmartBrief Jobs website to find open positions in 20 different industries.
Looking for more? Visit our SmartBrief Jobs website to find open positions in 20 different industries.
Socialize yourself first, then your customers, says Nokia social-media chief
Tuesday, 2. November 2010Quelle: smartbrief-com-socialmedia
Social-media marketers need to pay more attention to what’s going on in their own company if they want to make a splash on Fa -More-