Artikel-Schlagworte: „Socialmedia“

Health care companies need a social-media hearing test

Friday, 3. September 2010

Quelle: smartbrief-com-socialmedia

Too many health care companies are shooting themselves in the foot by wading into social-media marketing without first listen -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DDA50E5BE-0B73-4F9F-BCB6-F785409CCA95%26copyid%3D55C91D76-94F0-48FD-89D6-2537E74B6146%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=DA50E5BE-0B73-4F9F-BCB6-F785409CCA95

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Why "don’t be stupid" is a dumb social-media policy

Thursday, 2. September 2010

Quelle: smartbrief-com-socialmedia

Many companies’ social-media policies leave plenty to be desired, argue Brian Solis and Chris Beck.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCD86EE32-A098-4EE2-A43B-814803848CA7%26copyid%3DED8B00D6-77D6-479A-ADCF-07172EAD6C0A%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=CD86EE32-A098-4EE2-A43B-814803848CA7

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

6 rules for managing a social-media catastrophe

Thursday, 2. September 2010

Quelle: smartbrief-com-socialmedia

Social-media meltdowns happen to the best of us, writes Aliza Sherman.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCD86EE32-A098-4EE2-A43B-814803848CA7%26copyid%3D8699D900-8313-46EB-A5EE-55C0AC2AB6C2%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=CD86EE32-A098-4EE2-A43B-814803848CA7

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Social-media marketers need to mix things up

Tuesday, 31. August 2010

Quelle: smartbrief-com-socialmedia

For best results, marketers need to find ways to blur the line between social-media and traditional marketing, writes Jeremia -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD3B383E2-0034-4177-80E6-3910CFDAC442%26copyid%3D319CF77E-2F47-48BE-9B63-573654C13E58%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D3B383E2-0034-4177-80E6-3910CFDAC442

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

What should a social-media marketing plan cost?

Tuesday, 31. August 2010

Quelle: smartbrief-com-socialmedia

Social-media campaigns are cheap, but they aren’t free, writes John Bell.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD3B383E2-0034-4177-80E6-3910CFDAC442%26copyid%3DF0813A25-275C-4231-BB74-07CB5F66EBE8%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D3B383E2-0034-4177-80E6-3910CFDAC442

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

What should a social-media marketing plan cost?

Tuesday, 31. August 2010

Quelle: smartbrief-com-socialmedia

Social-media campaigns are cheap, but they aren’t free, writes John Bell.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD3B383E2-0034-4177-80E6-3910CFDAC442%26copyid%3DF0813A25-275C-4231-BB74-07CB5F66EBE8%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D3B383E2-0034-4177-80E6-3910CFDAC442

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

What should a social-media marketing plan cost?

Tuesday, 31. August 2010

Quelle: smartbrief-com-socialmedia

Social-media campaigns are cheap, but they aren’t free, writes John Bell.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD3B383E2-0034-4177-80E6-3910CFDAC442%26copyid%3DF0813A25-275C-4231-BB74-07CB5F66EBE8%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D3B383E2-0034-4177-80E6-3910CFDAC442

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Social-media marketers need to mix things up

Tuesday, 31. August 2010

Quelle: smartbrief-com-socialmedia

For best results, marketers need to find ways to blur the line between social-media and traditional marketing, writes Jeremia -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD3B383E2-0034-4177-80E6-3910CFDAC442%26copyid%3D319CF77E-2F47-48BE-9B63-573654C13E58%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D3B383E2-0034-4177-80E6-3910CFDAC442

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Social-media marketers need to mix things up

Tuesday, 31. August 2010

Quelle: smartbrief-com-socialmedia

For best results, marketers need to find ways to blur the line between social-media and traditional marketing, writes Jeremia -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD3B383E2-0034-4177-80E6-3910CFDAC442%26copyid%3D319CF77E-2F47-48BE-9B63-573654C13E58%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D3B383E2-0034-4177-80E6-3910CFDAC442

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

MySpace tries to carve out its own place among social-media sites

Monday, 30. August 2010

Quelle: smartbrief-com-iab

MySpace, which has been overshadowed by newer social-media rivals Facebook, Twitter and Foursquare, is trying to differentiat -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DFC4B6598-80D5-48F1-9A53-F1E8D64D948D%26copyid%3D09AEA345-F9ED-49F6-8A91-19BB0932953E%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=FC4B6598-80D5-48F1-9A53-F1E8D64D948D

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

What most businesses don’t understand about social-media success

Thursday, 26. August 2010

Quelle: smartbrief-com-socialmedia

Social-media marketing isn’t about shiny digital toys, writes Tamar Weinberg — it’s about adhering to three simple rules.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D4A62A8C7-9249-4ABD-8DC8-31449B2DA7D6%26copyid%3D31DE7FD4-E1EA-4F58-9E05-145B0A9C2E1D%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=4A62A8C7-9249-4ABD-8DC8-31449B2DA7D6

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

The conventional wisdom is that anyone can be a "social-media guru." But does that work in practice? Is social-media marketing something anyone can do well?

Wednesday, 25. August 2010

Quelle: smartbrief-com-socialmedia

No, it takes a certain kind of personality to excel at social media

49.08%

 -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DA5B8D4AF-DDB1-4238-8FEE-074155E56F41%26copyid%3D050272F1-C6F5-406D-A5E7-D407C3BBCCF6%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=A5B8D4AF-DDB1-4238-8FEE-074155E56F41

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Say sayonara to social-media ninjas

Wednesday, 25. August 2010

Quelle: smartbrief-com-socialmedia

Throw a stone at a social-media meetup and the odds are you’ll hit a self-appointed “social-media ninja,” “guru” or even “sam -More

Request a Complimentary Social Media Analysis for Your Brand — Answer a few simple questions and receive a free report with a detailed assessment of your brand’s performance online. Also includes actionable recommendations to boost your brand’s visibility. Request your report here.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DA5B8D4AF-DDB1-4238-8FEE-074155E56F41%26copyid%3DE8F594D7-D798-46DD-842B-8CA5D958242B%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=A5B8D4AF-DDB1-4238-8FEE-074155E56F41

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

So you want to be a social-media marketer?

Tuesday, 24. August 2010

Quelle: smartbrief-com-socialmedia

The best way to master social-media marketing is to stop trying to be a “social-media marketer,” and to focus on providing hi -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE0379C42-039C-4F8D-A2EF-68C350CB7C58%26copyid%3D6689DF0C-4C67-4660-90A9-AEE5133DA7A0%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=E0379C42-039C-4F8D-A2EF-68C350CB7C58

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

13 skills social-media leaders can’t do without

Monday, 23. August 2010

Quelle: smartbrief-com-socialmedia

To cope in the social-media world, business leaders need to adjust their attitudes and master certain skills, writes Don Bulm -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D80E5EA6D-FD80-42BE-93AD-FA4DFE419A58%26copyid%3D5A83C16C-3F59-43BD-98D9-C2843A318FE6%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=80E5EA6D-FD80-42BE-93AD-FA4DFE419A58

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

20 greatest social-media campaigns of all time

Monday, 23. August 2010

Quelle: smartbrief-com-socialmedia

The best social-media campaigns have one thing in common: They’re fun.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D80E5EA6D-FD80-42BE-93AD-FA4DFE419A58%26copyid%3DD06B1C78-DB56-4DAF-BBBC-2D3BF9F5E6F3%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=80E5EA6D-FD80-42BE-93AD-FA4DFE419A58

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

How SocialGrub helped Bruegger’s hone its social-media strategy

Friday, 20. August 2010

Quelle: smartbrief-com-socialmedia

Bruegger’s launched a Facebook promotion this week designed to make it stand out from the crowd with tuneful selections from  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF06F4820-50C0-45E1-B76E-CF89F2E7897E%26copyid%3D5024E17A-E29F-4ABF-A629-75D788E7E521%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F06F4820-50C0-45E1-B76E-CF89F2E7897E

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

How nonprofits make sense of social-media ROI

Thursday, 19. August 2010

Quelle: smartbrief-com-socialmedia

Measuring return on investment from a social-media program causes headaches for marketers in the private sector and the nonpr -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88A38231-D6A5-48B3-B034-284DDCDBF458%26copyid%3DAA5CACDD-C064-4DA0-906F-C4F6F4BA109C%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=88A38231-D6A5-48B3-B034-284DDCDBF458

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

8 social-media mistakes made by PR firms

Thursday, 19. August 2010

Quelle: smartbrief-com-socialmedia

As PR shops dive into social-media marketing, they often set themselves the wrong goals, writes Jay Baer.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88A38231-D6A5-48B3-B034-284DDCDBF458%26copyid%3DE041FFD8-6811-44B4-B2F0-6EBFEA3EF216%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=88A38231-D6A5-48B3-B034-284DDCDBF458

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

The 20 greatest social-media efforts

Wednesday, 18. August 2010

Quelle: smartbrief-com-iab

The social-media effort for “The Blair Witch Project” has been ranked by Forbes and a panel of marketing experts as the best  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D2F6DFF3B-F5A8-464A-B877-14D13D39E03B%26copyid%3DBD60697A-2481-4F2D-8545-28A2B86573B9%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=2F6DFF3B-F5A8-464A-B877-14D13D39E03B

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

The 20 greatest social-media efforts

Wednesday, 18. August 2010

Quelle: smartbrief-com-iab

The social-media effort for “The Blair Witch Project” has been ranked by Forbes and a panel of marketing experts as the best  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D2F6DFF3B-F5A8-464A-B877-14D13D39E03B%26copyid%3DBD60697A-2481-4F2D-8545-28A2B86573B9%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=2F6DFF3B-F5A8-464A-B877-14D13D39E03B

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

20 greatest social-media campaigns of all time

Wednesday, 18. August 2010

Quelle: smartbrief-com-socialmedia

The best social-media campaigns have one thing in common: They’re fun.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9BCCB258-5B8C-42B1-8C9A-9ED8D687780F%26copyid%3D6A66EA1C-5312-4CD3-8618-0EB10465B021%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=9BCCB258-5B8C-42B1-8C9A-9ED8D687780F

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Do you see social-media marketing as an art or a science?

Wednesday, 18. August 2010

Quelle: smartbrief-com-socialmedia

Both

67.13%

Art

13.49%

Neither

12.80%

Science

6.57% -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9BCCB258-5B8C-42B1-8C9A-9ED8D687780F%26copyid%3D9A6AD013-1A0D-49DC-8E63-EB201FA73835%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=9BCCB258-5B8C-42B1-8C9A-9ED8D687780F

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

How to optimize a social-media marketing campaign

Tuesday, 17. August 2010

Quelle: smartbrief-com-socialmedia

Online marketers are used to optimizing e-mail, media and SEO campaigns, writes Harry Gold, but social-media marketing is oft -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7839EB9B-05D5-445A-9CBF-BEF6E6C100A7%26copyid%3DF3BD0D98-13F9-4B3D-816F-BE1C34187284%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=7839EB9B-05D5-445A-9CBF-BEF6E6C100A7

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

13 skills social-media leaders can’t do without

Tuesday, 17. August 2010

Quelle: smartbrief-com-socialmedia

To cope in the social-media world, business leaders need to adjust their attitudes and master certain skills, writes Don Bulm -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7839EB9B-05D5-445A-9CBF-BEF6E6C100A7%26copyid%3D2D5A1556-8122-4BF8-AD82-F06BD38C1EC4%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=7839EB9B-05D5-445A-9CBF-BEF6E6C100A7

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Easy ways your CEO can give your social-media presence a boost

Tuesday, 17. August 2010

Quelle: smartbrief-com-socialmedia

Corporate leaders are increasingly keen to use social media to promote their companies, but they often need to have their han -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7839EB9B-05D5-445A-9CBF-BEF6E6C100A7%26copyid%3D680939A5-9D04-4DA0-B8B6-5F797AB44330%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=7839EB9B-05D5-445A-9CBF-BEF6E6C100A7

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

How do you define social-media ROI?

Tuesday, 17. August 2010

Quelle: smartbrief-com-socialmedia

Most so-called experts in social-media marketing struggle to come up with a convincing definition of return on investment or  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7839EB9B-05D5-445A-9CBF-BEF6E6C100A7%26copyid%3D55B90ACA-A6D8-484D-9562-84FC29374F7E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=7839EB9B-05D5-445A-9CBF-BEF6E6C100A7

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

JWT exec on agency’s digital, social-media future

Monday, 16. August 2010

Quelle: smartbrief-com-iab

David Eastman, JWT’s worldwide digital director, discusses the rationale behind the agency’s acquisition of Digitaria, his pl -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC553D2D4-74DB-40E2-B78C-48163959CDF4%26copyid%3DC22316E9-427A-4D68-B8B3-9336CA2E55DF%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=C553D2D4-74DB-40E2-B78C-48163959CDF4

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Should brands charge for access to their social-media content?

Monday, 16. August 2010

Quelle: smartbrief-com-socialmedia

Social-media marketers are in the business of giving information away, or even paying people to access it, via discounts and  -More

Request a Complimentary Social Media Analysis for Your Brand — Answer a few simple questions and receive a free report with a detailed assessment of your brand’s performance online. Also includes actionable recommendations to boost your brand’s visibility. Request your report here.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DFC653E67-AF4D-4EBF-9664-12DEF246F3CC%26copyid%3D34D0D40B-B8A8-4004-9B65-0771AE6EE906%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=FC653E67-AF4D-4EBF-9664-12DEF246F3CC

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Are you setting yourself up for a social-media backlash?

Monday, 16. August 2010

Quelle: smartbrief-com-socialmedia

Companies that merely dip their toes in the social-media waters are far more likely to face a backlash than companies that di -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DFC653E67-AF4D-4EBF-9664-12DEF246F3CC%26copyid%3DC6F04EF1-AAD2-412B-A563-C61C5E4E138C%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=FC653E67-AF4D-4EBF-9664-12DEF246F3CC

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Social-media marketers get schooled

Friday, 13. August 2010

Quelle: smartbrief-com-socialmedia

Business schools are embracing social media in an attempt to give graduates an edge on the job market.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7417DC8B-442F-41D8-94AB-288E3BEBBFAC%26copyid%3D7D0B1F88-B282-4AA5-8FD3-F699938B9DF5%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=7417DC8B-442F-41D8-94AB-288E3BEBBFAC

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Social-media marketers get schooled

Friday, 13. August 2010

Quelle: smartbrief-com-socialmedia

Business schools are embracing social media in an attempt to give graduates an edge on the job market.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7417DC8B-442F-41D8-94AB-288E3BEBBFAC%26copyid%3D7D0B1F88-B282-4AA5-8FD3-F699938B9DF5%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=7417DC8B-442F-41D8-94AB-288E3BEBBFAC

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

5 ways to turn skeptics into social-media true believers

Thursday, 12. August 2010

Quelle: smartbrief-com-socialmedia

Skeptical bosses are the bane of any social-media effort, but with a little determination it’s usually possible to win people -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D321169A0-0313-406E-B4AA-ECE2A1EBFBD7%26copyid%3D39347001-D7DB-4EAF-985E-E618F940CD79%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=321169A0-0313-406E-B4AA-ECE2A1EBFBD7

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Has JetBlue’s social-media strategy gone down the chute?

Thursday, 12. August 2010

Quelle: smartbrief-com-socialmedia

JetBlue’s social-media strategy has been thrown for a loop by Steve Slater, the rogue airline flight attendant who reportedly -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D321169A0-0313-406E-B4AA-ECE2A1EBFBD7%26copyid%3D6BDFBFD7-2C28-4852-AD70-F800665D6E8E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=321169A0-0313-406E-B4AA-ECE2A1EBFBD7

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Does your company have a formal, written social-media strategy?

Wednesday, 11. August 2010

Quelle: smartbrief-com-socialmedia

No, but we’re getting around to it

32.73%

No, and we probably won’t write one anytime soon

27.64%

 -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF77DBD47-17A6-423C-A998-93FC4979FBE1%26copyid%3D87AB1ABE-2F74-47EA-8606-6B0D41E85859%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F77DBD47-17A6-423C-A998-93FC4979FBE1

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Does your company have a formal, written social-media strategy?

Wednesday, 11. August 2010

Quelle: smartbrief-com-socialmedia

No, but we’re getting around to it

32.73%

No, and we probably won’t write one anytime soon

27.64%

 -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF77DBD47-17A6-423C-A998-93FC4979FBE1%26copyid%3D87AB1ABE-2F74-47EA-8606-6B0D41E85859%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F77DBD47-17A6-423C-A998-93FC4979FBE1

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Social-media marketing is child’s play

Wednesday, 11. August 2010

Quelle: smartbrief-com-socialmedia

A 13-year-old built a Facebook page highlighting his ailing grandfather’s shoddy treatment by the Washington Metropolitan Are -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF77DBD47-17A6-423C-A998-93FC4979FBE1%26copyid%3D66B8A40F-BC2B-486E-B864-B0F2D0CB6B55%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F77DBD47-17A6-423C-A998-93FC4979FBE1

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Social-media marketing is child’s play

Wednesday, 11. August 2010

Quelle: smartbrief-com-socialmedia

A 13-year-old built a Facebook page highlighting his ailing grandfather’s shoddy treatment by the Washington Metropolitan Are -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF77DBD47-17A6-423C-A998-93FC4979FBE1%26copyid%3D66B8A40F-BC2B-486E-B864-B0F2D0CB6B55%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F77DBD47-17A6-423C-A998-93FC4979FBE1

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Red Cross aims to speed up social-media responsiveness

Wednesday, 11. August 2010

Quelle: smartbrief-com-socialmedia

The American Red Cross used social media to generate and collect donations in the aftermath of the Haiti earthquake, but in d -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF77DBD47-17A6-423C-A998-93FC4979FBE1%26copyid%3D32861ACC-2149-4466-BE62-A32F7BAD80B6%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F77DBD47-17A6-423C-A998-93FC4979FBE1

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Government warns Novartis over social-media promotion

Wednesday, 11. August 2010

Quelle: smartbrief-com-socialmedia

The Food and Drug Administration has told Novartis to take down a Facebook widget for its Tasigna leukemia drug.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF77DBD47-17A6-423C-A998-93FC4979FBE1%26copyid%3DDB702E39-EC3E-4EDB-85BA-A2F2087D6BB0%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F77DBD47-17A6-423C-A998-93FC4979FBE1

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Government warns Novartis over social-media promotion

Wednesday, 11. August 2010

Quelle: smartbrief-com-socialmedia

The Food and Drug Administration has told Novartis to take down a Facebook widget for its Tasigna leukemia drug.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF77DBD47-17A6-423C-A998-93FC4979FBE1%26copyid%3DDB702E39-EC3E-4EDB-85BA-A2F2087D6BB0%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F77DBD47-17A6-423C-A998-93FC4979FBE1

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Do you see social-media marketing as an art or a science?

Wednesday, 11. August 2010

Quelle: smartbrief-com-socialmedia

 -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF77DBD47-17A6-423C-A998-93FC4979FBE1%26copyid%3DE14C3E98-B53B-49B7-9D0D-D50DA9237246%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F77DBD47-17A6-423C-A998-93FC4979FBE1

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Is social-media marketing an art or a science?

Tuesday, 10. August 2010

Quelle: smartbrief-com-socialmedia

Social-media campaigns need creativity if they’re going to succeed — but a growing number of services aim to make social-med -More

The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5D171FB1-A68F-4333-BA4A-EAD1AFDAF0CF%26copyid%3D6E203079-00F8-4D37-8516-EF82966873DF%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=5D171FB1-A68F-4333-BA4A-EAD1AFDAF0CF

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

6 basic tactics every social-media marketer needs

Tuesday, 10. August 2010

Quelle: smartbrief-com-socialmedia

When setting up a social-media campaign, it pays to pay attention to the basics, writes Matt Owen.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5D171FB1-A68F-4333-BA4A-EAD1AFDAF0CF%26copyid%3DF636D1D1-28AF-4666-A847-7CE98601B5B2%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=5D171FB1-A68F-4333-BA4A-EAD1AFDAF0CF

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Why social-media marketers need to learn to think like interns

Tuesday, 10. August 2010

Quelle: smartbrief-com-socialmedia

The days in which companies put interns in charge of their social-media accounts are fading, but there’s plenty that CEOs and -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5D171FB1-A68F-4333-BA4A-EAD1AFDAF0CF%26copyid%3DC5E2D93A-BEFC-47A1-83AC-C657E311A766%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=5D171FB1-A68F-4333-BA4A-EAD1AFDAF0CF

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

The 9 traits of a successful social-media manager

Tuesday, 10. August 2010

Quelle: smartbrief-com-socialmedia

The best social-media chiefs share nine key traits, writes Steve Radick.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5D171FB1-A68F-4333-BA4A-EAD1AFDAF0CF%26copyid%3DA481DA36-0CE0-491E-9E6D-BF840BE8E7CB%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=5D171FB1-A68F-4333-BA4A-EAD1AFDAF0CF

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Google acquires social-media company Slide

Monday, 9. August 2010

Quelle: smartbrief-com-iab

Google confirmed Friday that it has acquired Slide, a social-media company founded by former PayPal executive Max Levchin.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DB6D1576A-0B61-46A0-AB6D-0DF8D1113A5F%26copyid%3D6404D65A-1F92-4C22-86A9-EA1A832E8417%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=B6D1576A-0B61-46A0-AB6D-0DF8D1113A5F

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

The social-media revolution will be televised

Monday, 9. August 2010

Quelle: smartbrief-com-socialmedia

A new wave of social tools promises to bring check-ins to entertainment media, allowing users to check into a TV show or movi -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9DDD395E-0E87-46B0-9978-189C0537C60B%26copyid%3DD4CC67F2-1CC7-4086-B676-FFEF5F999B7B%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=9DDD395E-0E87-46B0-9978-189C0537C60B

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Parody site makes light of social-media marketing-speak

Monday, 9. August 2010

Quelle: smartbrief-com-socialmedia

A parody site promises to make social-media “gurus” redundant once and for all.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9DDD395E-0E87-46B0-9978-189C0537C60B%26copyid%3D21EAA0FD-61DD-4906-928D-E5CDAF2DE4ED%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=9DDD395E-0E87-46B0-9978-189C0537C60B

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany

Top 10 social-media strategies can boost hotel marketing

Friday, 6. August 2010

Quelle: smartbrief-com-socialmedia

Hotels increasingly are seeing big benefits from taking part in social media.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCF7EC752-B119-4C77-A877-65CFDBA14291%26copyid%3DE3756430-1D72-46C5-A996-B23BD3FF0E21%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=CF7EC752-B119-4C77-A877-65CFDBA14291

del.icio.us Digg Facebook Technorati Google Windows Live Mister Wong Germany