Why content’s future lies in social-media optimization
Friday, 29. October 2010Quelle: smartbrief-com-iab
The rise of Facebook and user-driven social sites will spell the end of the importance of search engine optimization and insp -More-
Artikel-Schlagworte: „Socialmedia“
Misconceptions about business-to-business social-media use
Friday, 29. October 2010Quelle: smartbrief-com-socialmedia
Many business-to-business marketers think they can live without social media — but they’re almost certainly wrong, writes Ja -More-
Can brands’ social-media policies prevent online meltdowns?
Thursday, 28. October 2010Quelle: smartbrief-com-socialmedia
Companies are increasingly seeking to eliminate embarrassing social-media gaffes by issuing detailed guidelines for employees -More-
Scroll down to browse new social media job opportunities.
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Looking for more? Visit our SmartBrief Jobs website to find open positions in 20 different industries.
4 keys to social-media crisis management
Thursday, 28. October 2010Quelle: smartbrief-com-socialmedia
When things start to go wrong, smart companies start tweeting, said panelists at a BlogWorld Expo session on digital crisis m -More-
Report: Most CEOs are still social-media holdouts
Thursday, 28. October 2010Quelle: smartbrief-com-socialmedia
Most CEOs don’t have an account on a social network and don’t use social platforms or company websites to communicate, accord -More-
Who handles your company’s social-media efforts?
Thursday, 28. October 2010Social-media marketers beware: You can’t buy loyalty
Wednesday, 27. October 2010Quelle: smartbrief-com-socialmedia
Brands that boost their Facebook fan base by offering freebies and discounts to people who sign up could face a backlash in t -More-
Acting on Customer Intelligence from Social Media
Social media not only engages your customers and increases brand awareness, but it drives traffic in-store and online — at a much lower cost than traditional advertising. Read about how to add social marketing to your mix with tips and best practices from social media experts Chris Brogan and John Bastone. Download white paper.
Social media not only engages your customers and increases brand awareness, but it drives traffic in-store and online — at a much lower cost than traditional advertising. Read about how to add social marketing to your mix with tips and best practices from social media experts Chris Brogan and John Bastone. Download white paper.
Being a snob can be a smart social-media strategy
Tuesday, 26. October 2010Quelle: smartbrief-com-socialmedia
Typical Twitter etiquette suggests users follow everyone who follows them, but if you’re serious about creating a strong bran -More-
You have to understand that there’s no such thing as a social-media grenade, there’s only social-media bayonets. You’re winning hearts and minds and clicks and attention one at a time — or a few at a time — instead of ‘lots of’ at a time.
Saturday, 23. October 2010Quelle: smartbrief-com-socialmedia
You have to understand that there’s no such thing as a social-media grenade, there’s only social-media bayonets. -More-
"Conan" marketing effort moves to the social-media arena
Friday, 22. October 2010Quelle: smartbrief-com-iab
TBS, which will launch the new Conan O’Brien talk show Nov. -More-
The attributes that great social-media marketers have in common
Thursday, 21. October 2010Quelle: smartbrief-com-socialmedia
Successful social-media marketing is all about keeping it real while achieving meaningful results, writes David Berkowitz. -More-
Get ready for the battle of the social-media browsers
Wednesday, 20. October 2010Quelle: smartbrief-com-socialmedia
The next big social-media showdown could be between specific social-media-powered Web browsers, writes MG Siegler. -More-
Acting on Customer Intelligence from Social Media
Social media not only engages your customers and increases brand awareness, but it drives traffic in-store and online — at a much lower cost than traditional advertising. Read about how to add social marketing to your mix with tips and best practices from social media experts Chris Brogan and John Bastone. Download white paper.
Social media not only engages your customers and increases brand awareness, but it drives traffic in-store and online — at a much lower cost than traditional advertising. Read about how to add social marketing to your mix with tips and best practices from social media experts Chris Brogan and John Bastone. Download white paper.
How to win over C-suite social-media skeptics
Saturday, 16. October 2010Quelle: smartbrief-com-socialmedia
If your CEO isn’t a fan of social media, don’t blame him — blame yourself for not framing social-media campaigns in terms he -More-
What is your most important role in the social-media landscape?
Saturday, 16. October 2010Quelle: smartbrief-com-socialmedia
Content curation: You share news and information you find with others
43.12%
-More-
Corona Light seeks social-media crown
Friday, 15. October 2010Quelle: smartbrief-com-socialmedia
Corona Light is hoping to make itself the most-Liked beer on the block with a Facebook campaign. -More-
How to add video to a social-media campaign
Friday, 15. October 2010Quelle: smartbrief-com-socialmedia
Web videos — how-to guides or in-depth interviews — can make a powerful add-on to a social-media marketing campaign, says M -More-
Is the social-media shopping bubble about to burst?
Thursday, 14. October 2010Quelle: smartbrief-com-socialmedia
Social-media commerce is picking up steam, writes Kevin Ryan, with sites such as Groupon and AOL touting group-buying discoun -More-
Let your fans do the talking, says Oreo social-media chief
Thursday, 14. October 2010Quelle: smartbrief-com-socialmedia
There’s no way for Kraft’s Oreo brand to engage all 11 million of its Facebook fans directly — but fortunately there’s no ne -More-
Washington Wizards seek social-media magic
Wednesday, 13. October 2010Quelle: smartbrief-com-socialmedia
The Washington Wizards basketball franchise, under new owner Ted Leonsis, is using social media to drum up buzz and ensure th -More-
Gap discards its new logo after social-media outcry
Wednesday, 13. October 2010Quelle: smartbrief-com-socialmedia
Gap’s new logo sparked an outpouring of online criticism, and the company’s hastily arranged plans for a crowdsourced alterna -More-
5 ways to project professionalism on social-media sites
Tuesday, 12. October 2010Quelle: smartbrief-com-socialmedia
It’s important for brands’ social-media representatives to tread the line between presenting a human and engaging public face -More-
How to bring a social-media campaign back from the dead
Friday, 8. October 2010Quelle: smartbrief-com-socialmedia
If you let your brand’s Twitter account or Facebook page fall by the wayside, don’t despair — most dormant social-media chan -More-
37 of the biggest social-media marketing goofs of all time
Friday, 8. October 2010Quelle: smartbrief-com-socialmedia
When the history of social-media marketing is written, it’s a fair bet that there’ll be a chapter or two devoted to the disas -More-
Can social-media marketers cut through the clutter?
Thursday, 7. October 2010Quelle: smartbrief-com-socialmedia
Social media has reached saturation point, with an incredible 80% of U.S. -More-
Become a Social Media guru with an Advanced Certificate from The University of San Francisco! Embrace the “big bang” happening in social media sites like Facebook, YouTube, or LinkedIn. Gain vital skills to optimize your social strategy, and boost ROI! Learn how to engage your audience by creating compelling content and generate quality traffic.
Foolproof "rules" for managing a social-media fiasco
Thursday, 7. October 2010Quelle: smartbrief-com-socialmedia
There’s a lot of bad advice floating around about how to counter a social-media faux pas — and Olivier Blanchard takes a loo -More-
Why brands shouldn’t rely on a single social-media ad agency
Thursday, 7. October 2010Quelle: smartbrief-com-socialmedia
Big brands shouldn’t try to rely on a single agency for all their social-media-marketing needs, according to senior marketers -More-
This week’s poll question comes from Mirna Bard, one of our SmartBlog on Social Media poll blogger finalists.Because of the social-media shift, do you think consumers are looking to be treated and spoken to as individuals instead of unknown statistics by brands?
Thursday, 7. October 2010Are you ready for the coming social-media culture clash?
Wednesday, 6. October 2010Quelle: smartbrief-com-socialmedia
Corporate social-media use is split between marketing and customer service, and the two are on a collision course, writes Dav -More-
3 Days, 300 speakers, Critical Marketing Lessons from the world’s leading Social Media Experts. Get the “Blueprints for Business at the Speed of NOW” from Amber Naslund of Radian6, master “Digital Crisis Communications” with Scott Monty of Ford and much more…Build your online strategy at BlogWorld’s Social Media Business Summit! Use Code Smart20 to get 20% OFF!
Butt out to boost engagement, says Xbox social-media chief
Wednesday, 6. October 2010Quelle: smartbrief-com-socialmedia
You know you have built a real community when your fans begin to engage each other in meaningful ways, says Xbox social-media -More-
9 social-media tips you should ignore at all costs
Wednesday, 6. October 2010Quelle: smartbrief-com-socialmedia
When you say you’re starting a social-media campaign, suddenly everyone’s an expert — but there’s plenty of bad advice float -More-
Kmart unwraps social-media strategy for the holidays
Tuesday, 5. October 2010Quelle: smartbrief-com-iab
Kmart’s marketing efforts this holiday season will include an online space for moms to share their family traditions and favo -More-
7 tips from State Farm’s social-media chief
Tuesday, 5. October 2010Quelle: smartbrief-com-socialmedia
To make the most of social media, it’s important to find ways to get everyone involved, says State Farm Insurance digital chi -More-
How to break into social-media marketing
Tuesday, 5. October 2010Quelle: smartbrief-com-socialmedia
It’s tough to get your foot in the door in any industry — but budding social-media marketers have a few big advantages, writ -More-
Report: Brands are reluctant to spend on social-media campaigns
Saturday, 2. October 2010Quelle: smartbrief-com-socialmedia
More than a quarter of companies say they aren’t spending a dime on social-media marketing efforts, while another third say t -More-
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How to turn an ad agency into a social-media success
Saturday, 2. October 2010Quelle: smartbrief-com-socialmedia
Most ad agencies are rightly determined not to silo social media in the same way they once did digital media — but integrati -More-
Gatorade team joins social-media conversation
Thursday, 30. September 2010Quelle: smartbrief-com-iab
Gatorade’s Mission Control program, launched in April, monitors social-media conversations about the brand and initiates one- -More-
Report: Social-media use is changing direction
Thursday, 30. September 2010Quelle: smartbrief-com-socialmedia
The creativity of social-media users is plateauing, according to Forrester’s annual Global Social Technographics report. -More-
What role does video play in your social-media strategy?
Thursday, 30. September 2010Why social-media content should be more like the police blotter
Thursday, 30. September 2010Quelle: smartbrief-com-socialmedia
Crime reports are consistently among the most-read content in newspapers, writes SmartBrief’s James daSilva — and they are s -More-
2 key skills for scaling up a social-media campaign
Thursday, 30. September 2010Quelle: smartbrief-com-socialmedia
Scaling up a social-media offering is tricky because you need to stay cost-effective but can almost never predict volume in a -More-
3 things social-media marketers can learn from Tyra Banks
Wednesday, 29. September 2010Quelle: smartbrief-com-socialmedia
Tyra Banks has won more than 2 million Twitter followers; now she’s partnering with Demand Media to engage women by creating -More-
How GM steered clear of a social-media crisis
Friday, 24. September 2010Quelle: smartbrief-com-socialmedia
When a leaked memo emerged suggesting that GM officials were banning the use of “Chevy” as a nickname for their Chevrolet bra -More-
Is your company’s social-media marketing focused on maintaining customer loyalty or winning over new customers?
Thursday, 23. September 2010Study: Social-media marketers prize loyalty, not customer acquisition
Wednesday, 22. September 2010Quelle: smartbrief-com-socialmedia
Brand awareness and customer loyalty are social-media marketers’ top priorities, according to a survey of U.S. marketers. -More-
How to Measure and Manage the Impact of Social Media
In the white paper Social Media Metrics, you’ll learn the key steps to understanding, measuring and predicting the impact of social media on your business through the use of business analytics. Best practices reveal how to know who your most powerful influencers are, track sentiment and heighten brand awareness. Download now.
In the white paper Social Media Metrics, you’ll learn the key steps to understanding, measuring and predicting the impact of social media on your business through the use of business analytics. Best practices reveal how to know who your most powerful influencers are, track sentiment and heighten brand awareness. Download now.
A successful social-media policy depends on the specifics
Wednesday, 22. September 2010Quelle: smartbrief-com-socialmedia
It’s important to maintain a specific social-media policy to empower employees and reduce risks, says Alexandra Levit, a best -More-
News outlets track outcomes of social-media plugs
Saturday, 18. September 2010Quelle: smartbrief-com-iab
With more than four in 10 social-media users getting at least some of their news via social networks, major publications are -More-
How Cisco keeps its social-media teams on target
Friday, 17. September 2010Quelle: smartbrief-com-socialmedia
Cisco has more than 100 different Twitter accounts, 300 YouTube channels, 26 Facebook pages and three dozen blogs, says LaSan -More-
5 lessons from the best social-media campaigns
Thursday, 16. September 2010Quelle: smartbrief-com-socialmedia
A great social marketing campaign can be hard to describe; sometimes it’s better just to study what works. -More-
Use business goals to shape your social-media campaign
Thursday, 16. September 2010Quelle: smartbrief-com-socialmedia
Great social-media campaigns are built around existing business goals, says Troy Janisch, social-media manager for American F -More-
Gatorade ad push is backed by social-media effort
Wednesday, 15. September 2010Quelle: smartbrief-com-iab
Gatorade employees in the brand’s “Mission Control” center track social-media sites and occasionally join a digital conversat -More-