How to mess up a social-media campaign
Wednesday, 15. September 2010Quelle: smartbrief-com-socialmedia
Social media is a powerful tool for companies and brands, writes Lisa Barone, but if your social-media team makes dumb mistak -More-
Artikel-Schlagworte: „Socialmedia“
University tells students to take a social-media vacation
Wednesday, 15. September 2010Quelle: smartbrief-com-socialmedia
Harrisburg University of Science and Technology in Pennsylvania is asking students to live without Facebook and Twitter for a -More-
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Think big to create killer social-media content
Tuesday, 14. September 2010Quelle: smartbrief-com-socialmedia
To produce great social-media content, make your campaigns big, bold, surprising, sexy and a little bit dangerous, advises Se -More-
New York Times plans a social-media service
Saturday, 11. September 2010Quelle: smartbrief-com-socialmedia
The New York Times is pairing with Betaworks to develop News.me, a social-media news-delivery service. -More-
Brands tie radio-tag technology to social-media campaigns
Saturday, 11. September 2010Quelle: smartbrief-com-socialmedia
Radio-frequency identification, or RFID, is proving a useful addition to some brands’ social-media marketing campaigns. -More-
Karlie Justus, social-media account executive, writing at Social Media B2B
Saturday, 11. September 2010Quelle: smartbrief-com-socialmedia
If you’re asking your Facebook followers for feedback, remember it’s a two-way street. -More-
It’s time for social-media marketers to get specific
Friday, 10. September 2010Quelle: smartbrief-com-socialmedia
Too many social-media campaigns simply focus on platforms such as Facebook and Twitter because they assume that’s where peopl -More-
What does it take to earn a social-media black belt?
Friday, 10. September 2010Quelle: smartbrief-com-socialmedia
The coach in “The Karate Kid,” Mr. Miyagi, would have made a great social-media marketer, writes Frank Strong. -More-
For agencies, technical savvy is a key to social-media success
Thursday, 9. September 2010Quelle: smartbrief-com-socialmedia
The battle to dominate social-media marketing will be won by ad agencies that combine top-of-the-line creativity and cutting- -More-
Social Media Best Practices: Q&A Forums
In this best practices report, identify opportunities to grow your business through business question-and-answer (Q&A) forums and learn the best practices you need to improve your business social media results. Download your copy now!
In this best practices report, identify opportunities to grow your business through business question-and-answer (Q&A) forums and learn the best practices you need to improve your business social media results. Download your copy now!
Many successful corporate social-media campaigns rely heavily on the leadership and insight of one person. Does your company have a social-media succession plan in place in the event that your internal expert leaves?
Thursday, 9. September 2010Health care companies need a social-media hearing test
Friday, 3. September 2010Quelle: smartbrief-com-socialmedia
Too many health care companies are shooting themselves in the foot by wading into social-media marketing without first listen -More-
Why "don’t be stupid" is a dumb social-media policy
Thursday, 2. September 2010Quelle: smartbrief-com-socialmedia
Many companies’ social-media policies leave plenty to be desired, argue Brian Solis and Chris Beck. -More-
6 rules for managing a social-media catastrophe
Thursday, 2. September 2010Quelle: smartbrief-com-socialmedia
Social-media meltdowns happen to the best of us, writes Aliza Sherman. -More-
What should a social-media marketing plan cost?
Tuesday, 31. August 2010Quelle: smartbrief-com-socialmedia
Social-media campaigns are cheap, but they aren’t free, writes John Bell. -More-
Social-media marketers need to mix things up
Tuesday, 31. August 2010Quelle: smartbrief-com-socialmedia
For best results, marketers need to find ways to blur the line between social-media and traditional marketing, writes Jeremia -More-
MySpace tries to carve out its own place among social-media sites
Monday, 30. August 2010Quelle: smartbrief-com-iab
MySpace, which has been overshadowed by newer social-media rivals Facebook, Twitter and Foursquare, is trying to differentiat -More-
What most businesses don’t understand about social-media success
Thursday, 26. August 2010Quelle: smartbrief-com-socialmedia
Social-media marketing isn’t about shiny digital toys, writes Tamar Weinberg — it’s about adhering to three simple rules. -More-
The conventional wisdom is that anyone can be a "social-media guru." But does that work in practice? Is social-media marketing something anyone can do well?
Wednesday, 25. August 2010Quelle: smartbrief-com-socialmedia
No, it takes a certain kind of personality to excel at social media
49.08%
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Say sayonara to social-media ninjas
Wednesday, 25. August 2010Quelle: smartbrief-com-socialmedia
Throw a stone at a social-media meetup and the odds are you’ll hit a self-appointed “social-media ninja,” “guru” or even “sam -More-
Request a Complimentary Social Media Analysis for Your Brand — Answer a few simple questions and receive a free report with a detailed assessment of your brand’s performance online. Also includes actionable recommendations to boost your brand’s visibility. Request your report here.
So you want to be a social-media marketer?
Tuesday, 24. August 2010Quelle: smartbrief-com-socialmedia
The best way to master social-media marketing is to stop trying to be a “social-media marketer,” and to focus on providing hi -More-
How SocialGrub helped Bruegger’s hone its social-media strategy
Friday, 20. August 2010Quelle: smartbrief-com-socialmedia
Bruegger’s launched a Facebook promotion this week designed to make it stand out from the crowd with tuneful selections from -More-
How nonprofits make sense of social-media ROI
Thursday, 19. August 2010Quelle: smartbrief-com-socialmedia
Measuring return on investment from a social-media program causes headaches for marketers in the private sector and the nonpr -More-
8 social-media mistakes made by PR firms
Thursday, 19. August 2010Quelle: smartbrief-com-socialmedia
As PR shops dive into social-media marketing, they often set themselves the wrong goals, writes Jay Baer. -More-
The 20 greatest social-media efforts
Wednesday, 18. August 2010Quelle: smartbrief-com-iab
The social-media effort for “The Blair Witch Project” has been ranked by Forbes and a panel of marketing experts as the best -More-
20 greatest social-media campaigns of all time
Wednesday, 18. August 2010Quelle: smartbrief-com-socialmedia
The best social-media campaigns have one thing in common: They’re fun. -More-
How to optimize a social-media marketing campaign
Tuesday, 17. August 2010Quelle: smartbrief-com-socialmedia
Online marketers are used to optimizing e-mail, media and SEO campaigns, writes Harry Gold, but social-media marketing is oft -More-
13 skills social-media leaders can’t do without
Tuesday, 17. August 2010Quelle: smartbrief-com-socialmedia
To cope in the social-media world, business leaders need to adjust their attitudes and master certain skills, writes Don Bulm -More-
Easy ways your CEO can give your social-media presence a boost
Tuesday, 17. August 2010Quelle: smartbrief-com-socialmedia
Corporate leaders are increasingly keen to use social media to promote their companies, but they often need to have their han -More-
How do you define social-media ROI?
Tuesday, 17. August 2010Quelle: smartbrief-com-socialmedia
Most so-called experts in social-media marketing struggle to come up with a convincing definition of return on investment or -More-
JWT exec on agency’s digital, social-media future
Monday, 16. August 2010Quelle: smartbrief-com-iab
David Eastman, JWT’s worldwide digital director, discusses the rationale behind the agency’s acquisition of Digitaria, his pl -More-
Should brands charge for access to their social-media content?
Monday, 16. August 2010Quelle: smartbrief-com-socialmedia
Social-media marketers are in the business of giving information away, or even paying people to access it, via discounts and -More-
Request a Complimentary Social Media Analysis for Your Brand — Answer a few simple questions and receive a free report with a detailed assessment of your brand’s performance online. Also includes actionable recommendations to boost your brand’s visibility. Request your report here.
Are you setting yourself up for a social-media backlash?
Monday, 16. August 2010Quelle: smartbrief-com-socialmedia
Companies that merely dip their toes in the social-media waters are far more likely to face a backlash than companies that di -More-
Social-media marketers get schooled
Friday, 13. August 2010Quelle: smartbrief-com-socialmedia
Business schools are embracing social media in an attempt to give graduates an edge on the job market. -More-
5 ways to turn skeptics into social-media true believers
Thursday, 12. August 2010Quelle: smartbrief-com-socialmedia
Skeptical bosses are the bane of any social-media effort, but with a little determination it’s usually possible to win people -More-
Has JetBlue’s social-media strategy gone down the chute?
Thursday, 12. August 2010Quelle: smartbrief-com-socialmedia
JetBlue’s social-media strategy has been thrown for a loop by Steve Slater, the rogue airline flight attendant who reportedly -More-
Social-media marketing is child’s play
Wednesday, 11. August 2010Quelle: smartbrief-com-socialmedia
A 13-year-old built a Facebook page highlighting his ailing grandfather’s shoddy treatment by the Washington Metropolitan Are -More-
Government warns Novartis over social-media promotion
Wednesday, 11. August 2010Quelle: smartbrief-com-socialmedia
The Food and Drug Administration has told Novartis to take down a Facebook widget for its Tasigna leukemia drug. -More-
Do you see social-media marketing as an art or a science?
Wednesday, 11. August 2010Is social-media marketing an art or a science?
Tuesday, 10. August 2010Quelle: smartbrief-com-socialmedia
Social-media campaigns need creativity if they’re going to succeed — but a growing number of services aim to make social-med -More-
The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper.
6 basic tactics every social-media marketer needs
Tuesday, 10. August 2010Quelle: smartbrief-com-socialmedia
When setting up a social-media campaign, it pays to pay attention to the basics, writes Matt Owen. -More-
Why social-media marketers need to learn to think like interns
Tuesday, 10. August 2010Quelle: smartbrief-com-socialmedia
The days in which companies put interns in charge of their social-media accounts are fading, but there’s plenty that CEOs and -More-
The 9 traits of a successful social-media manager
Tuesday, 10. August 2010Quelle: smartbrief-com-socialmedia
The best social-media chiefs share nine key traits, writes Steve Radick. -More-
Google acquires social-media company Slide
Monday, 9. August 2010Quelle: smartbrief-com-iab
Google confirmed Friday that it has acquired Slide, a social-media company founded by former PayPal executive Max Levchin. -More-
The social-media revolution will be televised
Monday, 9. August 2010Quelle: smartbrief-com-socialmedia
A new wave of social tools promises to bring check-ins to entertainment media, allowing users to check into a TV show or movi -More-
Top 10 social-media strategies can boost hotel marketing
Friday, 6. August 2010Quelle: smartbrief-com-socialmedia
Hotels increasingly are seeing big benefits from taking part in social media. -More-
How Xerox integrates its social-media efforts
Friday, 6. August 2010Quelle: smartbrief-com-socialmedia
For large companies, keeping everyone heading in the same direction can be a major challenge. -More-
A guide to creating perfect social-media guidelines
Friday, 6. August 2010Quelle: smartbrief-com-socialmedia
As companies dive into the world of social media, it’s essential that they draft guidelines to keep everyone in the organizat -More-
Let search-engine marketing turbocharge your social-media campaign
Thursday, 5. August 2010Quelle: smartbrief-com-socialmedia
Social-media marketers should make the most of search-engine marketers’ hard-won insights, writes Rob Birgfeld. -More-
How to manage a social-media superstar
Thursday, 5. August 2010Quelle: smartbrief-com-socialmedia
Celebrity is an occupational hazard of running a social-media campaign — but how should bosses handle workers whose social-m -More-
Social-media ad spending is up 1,000%, Facebook official says
Wednesday, 4. August 2010Quelle: smartbrief-com-socialmedia
Facebook says its biggest advertisers spent 10 to 20 times as much with the network in 2010 as they did in 2009. -More-
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