Article: Digital Media Spending Thrives in Western Europe
Thursday, 15. December 2011Quelle: emarketer
Web-based mobile spending in the region to top $1 billion
http://www.emarketer.com/Article.aspx?id=1008736
Artikel-Schlagworte: „spending“
Article: Canada Trails US in Online Ad Spending per Internet User
Tuesday, 22. November 2011Quelle: emarketer
Double-digit increases in ad spending expected
http://www.emarketer.com/Article.aspx?id=1008704
Holiday shoppers’ spending is tight, but looking online
Friday, 18. November 2011Quelle: smartbrief-com-iab
Budget-challenged holiday shoppers are expected to turn from retail outlets to the Web for bargains, increasing the percentag -More-
Get your social marketing industry news fix with the Vitrue Social Marketing Minute, a video series on social marketing thought leadership featuring brand marketers, community managers, authors and experts in the industry. Watch this Vitrue’s Social Marketing Minute as Intel’s Ekaterina Walter gives her thoughts on delivering consumer value.
Social-network marketing leads to big ad spending
Thursday, 3. November 2011Quelle: smartbrief-com-iab
Worldwide ad spending on social networks is likely to top $8 billion next year, with nearly half of that total in the U.S., a -More-
Article: UK Digital Ad Spending Sticks to Solid Growth
Tuesday, 1. November 2011Quelle: emarketer
Online to make up nearly two-fifths of ad dollars by 2015
http://www.emarketer.com/Article.aspx?id=1008668
Article: Real-Time Bidding Spending to Quadruple This Year
Thursday, 27. October 2011Quelle: emarketer
Dramatic growth in spending, but from a still-small base
http://www.emarketer.com/Article.aspx?id=1008661
Article: Samsung’s Social Spending on the Rise
Friday, 14. October 2011Quelle: emarketer
Kris Narayanan
Vice President of Digital Marketing
Samsung
http://www.emarketer.com/Article.aspx?id=1008640
Article: Mobile Shines Amid Rising Digital Ad Spending
Thursday, 13. October 2011Quelle: emarketer
Global ad spend expected to top $500B in 2011 despite woes in major markets
http://www.emarketer.com/Article.aspx?id=1008639
Report: Consumers are spending more online; fraud remains a concern
Wednesday, 12. October 2011Survey finds freer spending among coupon users
Saturday, 8. October 2011Quelle: smartbrief-com-iab
Active users of online coupons tend to spend significantly more than infrequent users, according to a study commissioned by W -More-
Google gains share as advertisers boost spending on search
Thursday, 6. October 2011Quelle: smartbrief-com-iab
Google was the main beneficiary of a 7% rise in spending on search advertising in the third quarter, while the Bing-Yahoo! -More-
IAB: Online ad spending hits $14.9 billion for first half
Friday, 30. September 2011Quelle: smartbrief-com-iab
Online ad spending saw a massive hike in the first six months of the year, rising 23.2% to a record-setting $14.9 billion, ac -More-
Article: Healthy H1 2011 Gains Put US Online Ad Spending on Track for Record Year
Friday, 30. September 2011Quelle: emarketer
Spending nears $15 billion in 2011’s first six months
http://www.emarketer.com/Article.aspx?id=1008619
Article: Affluents Cautious on Luxury Spending
Monday, 19. September 2011Quelle: emarketer
High-income shoppers spending more time online
http://www.emarketer.com/Article.aspx?id=1008594
Article: As Social Spending Rises, Which Metrics Are CMOs Focusing On?
Thursday, 15. September 2011Quelle: emarketer
Popular metrics include customer actions and behaviors, rather than financial numbers
http://www.emarketer.com/Article.aspx?id=1008591
Ad spending is up, but growth is slowing
Tuesday, 13. September 2011Quelle: smartbrief-com-iab
According to Kantar Media, advertising spending increased 2.8% in the second quarter compared with the same quarter last year -More-
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Article: Cautious Optimism for Holiday Season Spending
Monday, 12. September 2011Quelle: emarketer
Online sales growth likely to reach double digits
http://www.emarketer.com/Article.aspx?id=1008583
Blog: Quick Stat: US Entertainment Industry to Increase Online Ad Spending by 21.2% This Year
Tuesday, 30. August 2011Quelle: emarketer
The US entertainment industry will spend $1.26 billion in online advertising this year, accounting for 4% of total online ad spending, according to eMarketer data published in July. Spending increased [...]
Online ad spending is projected to top TV in 5 years
Tuesday, 30. August 2011Quelle: smartbrief-com-iab
Online ad spending in a rapidly changing landscape will exceed spending for ads on television by 2016, Forrester Research pre -More-
Carat downgrades expected growth in worldwide spending outlook
Saturday, 27. August 2011Quelle: smartbrief-com-iab
Carat’s latest growth estimates for its global advertising spend in 2011 has been reduced, with the Aegis Group-owned media c -More-
Facebook plans a spending spree to spruce up site
Thursday, 25. August 2011Quelle: smartbrief-com-socialmedia
Facebook is planning to make about 20 acquisitions in 2011, double the number made last year. -More-
Article: Solid Ecommerce Spending Recovery Suggests Strong Holiday Season
Thursday, 25. August 2011Quelle: emarketer
Ecommerce continues on steady growth trajectory
http://www.emarketer.com/Article.aspx?id=1008556
Online ad spending is predicted to rise 20.2%
Tuesday, 16. August 2011Quelle: smartbrief-com-iab
According to eMarketer, spending for online ads will rise 20.2% this year, to $31.3 billion. -More-
Ad spending growth is tempered by reeling economy
Saturday, 13. August 2011Online retail spending surges for 7th quarter in a row
Wednesday, 10. August 2011Online video, ad spending are growing rapidly
Tuesday, 9. August 2011Worldwide Ad Spending: Online Drives Growth
Tuesday, 9. August 2011Quelle: emarketer
eMarketer predicts advertisers around the world will spend nearly $500 billion in 2011—a growth rate of 4.5%. Online ad expenditures of $80.2 billion are growing at a rate of 17.2% and fueling total media ad spending growth.
http://www.emarketer.com/Report.aspx?code=emarketer_2000800
Clients rethink strategies for digital-media spending
Tuesday, 26. July 2011Quelle: smartbrief-com-iab
The impetus behind a spate of media reviews this summer is not a drive for cost-savings but a desire by clients to make sure -More-
US Online Ad Spending: The Floodgates Are Open
Thursday, 14. July 2011Quelle: emarketer
Online ad spending in the US will grow by over 20% this year, passing the $30 billion mark. By 2013, it will exceed $40 billion. See how these spending trends affect marketers and their budget planning for the next several years.
http://www.emarketer.com/Report.aspx?code=emarketer_2000787
Mobile consolidation and online ad spending
Wednesday, 23. March 2011Quelle: smartbrief-com-iab
More than $150 million in annual online ad spending is in play with the proposed acquisition of T-Mobile by AT&T. -More-
Blog: Stat of the Day: US Online Auto Ad Spending to Rise 14% This Year
Monday, 21. March 2011Quelle: emarketer
To convert more browsers into buyers, auto marketers are revving up their online ad spending. eMarketer estimates that online automotive advertising, including spending by manufacturers, dealer associations and dealers, will [...]
http://www.emarketer.com/blog/index.php/stat-day-online-auto-ad-spending-rise-14-year/
Article: The Advertiser-Agency Gap in Digital Spending Priorities
Saturday, 12. March 2011Quelle: emarketer
Clients and agencies also disagree about their success at measuring ROI
http://www.emarketer.com/Article.aspx?id=1008275
Article: Automotive Online Ad Spending Revs Up
Saturday, 12. March 2011Quelle: emarketer
US auto industry will spend $3.24 billion online this year
http://www.emarketer.com/Article.aspx?id=1008271
Article: UK Social Network Ad Spending to Double by 2012
Friday, 17. December 2010Quelle: emarketer
Half of UK online population now social network users
http://www.emarketer.com/Article.aspx?id=1008119
Marketers ramp up holiday social spending
Wednesday, 8. December 2010Quelle: smartbrief-com-socialmedia
Three-fourths of brands will take to social media to promote their products this holiday season, according to a study from BD -More-
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Article: Display Spending Begins to Catch Up with Search
Wednesday, 8. December 2010Quelle: emarketer
Focus on branding helps display start to close the gap
http://www.emarketer.com/Article.aspx?id=1008093
Article: Local Mobile Ad Spending to Continue Dramatic Growth
Wednesday, 8. December 2010Quelle: emarketer
Local mobile spend to surpass $2 billion by 2014
http://www.emarketer.com/Article.aspx?id=1008094
Online spending nears $17 billion so far this season
Tuesday, 7. December 2010Quelle: smartbrief-com-iab
Internet sales are poised to break seasonal records this year and are already up 12% over 2009 for the first 33 days of the h -More-
Forecast: Web spending to hit 18% of global ad outlays in 2013
Tuesday, 7. December 2010Quelle: smartbrief-com-iab
Worldwide ad spending will rise 4.9% this year, to $449.6 billion, according to a report from ZenithOptimedia. -More-
Blog: Mixed Tidings for UK Ad Spending
Wednesday, 1. December 2010Quelle: emarketer
Recent weeks have brought a raft of estimates and forecasts for UK advertising spending in 2010 and 2011. For digital media, the news is excellent; for traditional channels, more sobering.
Spending [...]
http://www.emarketer.com/blog/index.php/mixed-tidings-uk-ad-spending/
Article: UK Shoppers Are Global Leaders in Online Spending per Person
Thursday, 4. November 2010Quelle: emarketer
Karin von Abrams, Senior Analyst
http://www.emarketer.com/Article.aspx?id=1008026
In Canada, ad spending returns to positive growth
Thursday, 4. November 2010Quelle: smartbrief-com-iab
The Canadian advertising market is expected to return to positive growth in 2010, boosted by strong growth in online spending -More-
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Article: In Mobile Content World, Men Lead in Spending
Wednesday, 3. November 2010Quelle: emarketer
Whether it’s media, entertainment or shopping, men are doing more and spending more
http://www.emarketer.com/Article.aspx?id=1008022
Blog: Retail Ecommerce Spending to Grow 13.7% in Q4 2010
Wednesday, 27. October 2010Quelle: emarketer
Ecommerce spending is expected to grow 13.7% to $51.4 billion in the fourth quarter of 2010, topping last year’s Q4 sales of $45.2 billion, according to a new forecast published [...]
http://www.emarketer.com/blog/index.php/retail-ecommerce-spending-grow-137-q4-2010/
Blog: Online Ad Spending Buoyant in France and Spain
Tuesday, 26. October 2010Quelle: emarketer
France and Spain saw robust growth in online ad spending during the first half of 2010, according to PricewaterhouseCoopers (PwC) and national Internet Advertising Bureau (IAB) organizations in the two [...]
http://www.emarketer.com/blog/index.php/online-ad-spend-buoyant-france-spain/
Article: Industry Trends Spur Big Mobile Ad Spending
Monday, 25. October 2010Quelle: emarketer
New devices and formats boost marketer outlays
http://www.emarketer.com/Article.aspx?id=1008002
Article: Mobile Ad Spending Up Nearly 80% in 2010
Tuesday, 19. October 2010Quelle: emarketer
Will surpass $1 billion in 2011
http://www.emarketer.com/Article.aspx?id=1007992
Western Europe Online Ad Spending: Leading the Recovery
Wednesday, 6. October 2010Quelle: emarketer
Western Europe accounts for 27.7% of global online ad spending in 2010, worth $17.1 billion, eMarketer estimates. In 2014, regional spending will rise to $24.3 billion. Annual growth rates will be healthy, but with the exception of 2012—the year the Olympic Games will be held in London—single-digit increases will be the norm.
http://www.emarketer.com/Report.aspx?code=emarketer_2000724
If you’re spending more time counting than you are doing, has your ROI focus run amok?
Friday, 1. October 2010Quelle: smartbrief-com-socialmedia
If you’re spending more time counting than you are doing, has your ROI focus run amok? -More-
Article: Would Ad Targeting Regulations Affect Media Spending?
Monday, 13. September 2010Quelle: emarketer
Marketers say no
http://www.emarketer.com/Article.aspx?id=1007920