Viral success is often backed up by ad spending
Friday, 10. September 2010Quelle: smartbrief-com-iab
Popular commercial video clips that go viral usually are ones tied to movies or games that spend big on TV and other traditio -More-
Artikel-Schlagworte: „spending“
Article: Pharma Spending Moves Slowly Toward Digital
Thursday, 26. August 2010Quelle: emarketer
Marketers follow consumers to the web
http://www.emarketer.com/Article.aspx?id=1007893
Forecaster predicts rise in e-mail, local online and video ad spending
Tuesday, 24. August 2010Quelle: smartbrief-com-iab
A forecast from Borrell Associates predicts a rise in spending on ads in streaming video to $5.6 billion in 2011, an uptick o -More-
Worldwide Social Network Ad Spending: A Rising Tide
Monday, 23. August 2010Quelle: emarketer
Social network advertising is getting renewed attention in 2010. Ad spending on social destinations in the US will reach $1.7 billion this year and cross the $2 billion mark in 2011, according to eMarketer’s most recent forecast. In addition, spending is growing quickly outside the US. Worldwide, $4.3 billion will be spent on social networks in 2011, a 29% boost from this year’s expected $3.3 billion.
http://www.emarketer.com/Report.aspx?code=emarketer_2000692
Article: Social Network Ad Spending to Approach $1.7 Billion This Year
Monday, 16. August 2010Quelle: emarketer
6.7% of all US online ad spending to go toward social networks this year
http://www.emarketer.com/Article.aspx?id=1007869
Advertising spending in social games set for 60% growth
Wednesday, 11. August 2010Quelle: smartbrief-com-iab
Marketers will spend more than $220 million this year on advertisements in social games and applications worldwide, according -More-
Social-media ad spending is up 1,000%, Facebook official says
Wednesday, 4. August 2010Quelle: smartbrief-com-socialmedia
Facebook says its biggest advertisers spent 10 to 20 times as much with the network in 2010 as they did in 2009. -More-
Is Social Media Too Good To Be True? It’s time to separate fact from fiction. Discover why you need to have a blog, what it takes to Tweet effectively, how to get people to “Like” your brand on Facebook and more. Download Oneupweb’s free white paper, The Bloody Truth About Social Media.
Article: UK Ecommerce Spending Posts Continued Growth as Ranks of Online Buyers Swell
Thursday, 29. July 2010Quelle: emarketer
A mature ecommerce market with demanding buyers
http://www.emarketer.com/Article.aspx?id=1007837
Article: Web Merchants Keep Social Spending Low
Monday, 19. July 2010Quelle: emarketer
Tactics like search considered more effective and measurable
http://www.emarketer.com/Article.aspx?id=1007819
Blog: Slow Recovery Ahead for Total Media Ad Spending
Tuesday, 13. July 2010Quelle: emarketer
eMarketer recently published its first ever worldwide ad spending projections, forecasting double-digit growth in the online space as the global economy continues to improve.
That fast digital growth will be supported [...]
http://www.emarketer.com/blog/index.php/slow-recovery-total-media-ad-spending/
Worldwide Ad Spending
Tuesday, 13. July 2010Quelle: emarketer
The global economy took a severe hit in 2009, but the online
advertising market proved resistant to the effects of the recession.
Unlike spending on all other major media, online advertising spending
increased, growing 2% to $55.2 billion. This year brought a return to double-digit growth, with online ad
spending set to reach $61.8 billion worldwide in 2010.
http://www.emarketer.com/Report.aspx?code=emarketer_2000710
Blog: UK Consumers Aim to Trim Spending
Thursday, 8. July 2010Quelle: emarketer
The Daily Telegraph has released results of a TNS study into consumer spending intentions, following government announcements of public sector budget cuts and a rise in value-added tax (VAT) to [...]
http://www.emarketer.com/blog/index.php/uk-consumers-aim-trim-spending/
Web and recession combine to change spending patterns
Wednesday, 30. June 2010Quelle: smartbrief-com-iab
Consumers are feeling more comfortable shopping again, but they’re not falling back on pre-recession patterns, writes columni -More-
Ten Steps to Effective Email Marketing
There’s a revolution going on in marketing today. New technologies continue to emerge. Communication channels are shifting and fragmenting. Pressure to deliver measurable ROI has never been higher. This white paper presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
There’s a revolution going on in marketing today. New technologies continue to emerge. Communication channels are shifting and fragmenting. Pressure to deliver measurable ROI has never been higher. This white paper presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
UK Online Advertising: Spending and Trends
Wednesday, 23. June 2010Quelle: emarketer
Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion (.56 billion) online in 2009—5.7% more than in 2008.
http://www.emarketer.com/Report.aspx?code=emarketer_2000687
Report: Recession ad spending lifted sales
Monday, 21. June 2010Quelle: smartbrief-com-iab
One hundred of the biggest spenders on national advertising reduced their budgets 10.2% in the recession of 2009, according t -More-
US Ad Spending: How Big Is the Bounceback?
Wednesday, 16. June 2010Quelle: emarketer
eMarketer estimates that US online advertising spending will reach .1 billion in 2010, representing 10.8% growth over last year. Relatively healthy economic gains, along with the ongoing shift of marketing dollars from traditional to digital media, have contributed to the double-digit increase.
http://www.emarketer.com/Report.aspx?code=emarketer_2000685
Report: Business-to-business social spending is increasing
Thursday, 3. June 2010Quelle: smartbrief-com-socialmedia
Business-to-business companies are set to nearly quintuple their spending on social marketing between 2009 and 2014, accordin -More-
B2B Spending on Social Media to Explode
Tuesday, 1. June 2010Quelle: emarketer
Businesspeople are people too
http://www.emarketer.com/Article.aspx?id=1007725
American consumers strike balance between spending, paying debt
Friday, 28. May 2010Quelle: smartbrief-com-iab
American consumers have resumed spending at a “healthy” rate and are reducing their credit card and other debt, according to -More-
Spending on Web video ads to exceed $1.3 billion
Wednesday, 19. May 2010Quelle: smartbrief-com-iab
Advertisers are on track to spend more than .3 billion on Internet video advertisements in 2010, according to Parks Associa -More-
Report: Mobile apps, video to drive mobile spending
Wednesday, 12. May 2010Quelle: smartbrief-com-iab
More than eight in 10 marketers, agencies and others intend to increase their mobile ad budgets over the next year, MediaPost -More-
Are you spending too much on social media?
Monday, 26. April 2010Quelle: smartbrief-com-socialmedia
Social media is a powerful, cost-effective marketing tool — but if you aren’t careful, it’s still easy to overinvest, writes -More-