Artikel-Schlagworte: „spice“

Can Nando’s turn Robert Mugabe into the Old Spice Guy?

Wednesday, 30. November 2011

Quelle: smartbrief-com-socialmedia

Nando’s, a South African restaurant chain, has struck viral gold with its “Last Dictator Standing” campaign, which features R -More- 

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Secret jokes spice up your Google searches

Saturday, 5. November 2011

Quelle: smartbrief-com-socialmedia

Google drummed up buzz this week by having its home page whirl around like a stunt airplane when users search for “barrel rol -More- 

Communications Manager

The Culinary Institute of America

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Can social media spice up a boring brand?

Tuesday, 13. September 2011

Quelle: smartbrief-com-socialmedia

Social media can be a great way to make a brand seem sexier than it really is, writes Maria Peagler.  -More- 

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Why the "Old Spice Guy" isn’t a perfectionist

Tuesday, 23. August 2011

Quelle: smartbrief-com-socialmedia

The “Old Spice Guy” Web video campaigns of 2010 and 2011 succeeded because creatives focused on quantity rather than quality, -More- 

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Is the "Old Spice Guy" campaign selling product?

Friday, 5. August 2011

Quelle: smartbrief-com-socialmedia

“Old Spice Guy” Isaiah Mustafa remains the biggest viral-video draw around, with the brand’s latest campaign bagging more tha -More- 

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Why Old Spice needs a pitchman, not a social media mascot

Friday, 29. July 2011

Quelle: smartbrief-com-socialmedia

Old Spice is seeking to breathe new life into its “Man Your Man Could Smell Like” campaign with a staged duel between former  -More- 

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Will Fabio succeed as the new "Old Spice Guy"?

Friday, 22. July 2011

Quelle: smartbrief-com-socialmedia

Old Spice has hired spokesmodel Fabio to spearhead the next evolution of its social media marketing campaign, as the “New Old -More- 

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10 scientifically proven ways to spice up your social-media marketing

Thursday, 4. November 2010

Quelle: smartbrief-com-socialmedia

Social-media marketing may seem more like an art than a science, but that doesn’t mean you can’t use scientific methods to im -More- 

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What next for the Old Spice guy?

Monday, 2. August 2010

Quelle: smartbrief-com-socialmedia

The “Old Spice guy” meme is starting to fade, with traffic for some of the brand’s videos down 70%, though it continues to d -More- 

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Cisco’s Old Spice Guy clone doesn’t pass the smell test

Thursday, 29. July 2010

Quelle: smartbrief-com-socialmedia

Cisco this week rolled out an Old Spice Guy-style campaign in which a character — “Ted From Accounting” — posted personaliz -More- 

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What do you think about social-media campaigns that interact directly with the consumer, such as Old Spice’s popular Twitter/YouTube campaign that quickly produced videos of the "Old Spice Guy" responding to fans, or the Wheat Thins campaign that grants wishes posted by fans on Twitter?

Wednesday, 28. July 2010

Quelle: smartbrief-com-socialmedia

 -More- 

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Old Spice hopes viral success will translate into sales

Friday, 23. July 2010

Quelle: smartbrief-com-socialmedia

Old Spice’s social-media ads dominated the viral-video charts this week, collectively racking up more than 30 million more vi -More- 

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How to emulate the Old Spice Guy’s social-media success

Tuesday, 20. July 2010

Quelle: smartbrief-com-socialmedia

In coming weeks and months, many social-media marketers will be seeking to emulate the success of Wieden’s Old Spice campaign -More- 

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Old Spice guy takes viral campaign in new social direction

Thursday, 15. July 2010

Quelle: smartbrief-com-iab

Wieden + Kennedy’s much buzzed about TV campaign for Old Spice’s Red Zone Body Wash has shifted into a new social-media phase -More- 

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How Old Spice conquered social media in a single day

Thursday, 15. July 2010

Quelle: smartbrief-com-socialmedia

The Old Spice guy has taken Twitter, YouTube and Facebook by storm in a single day, notes Marshall Kirkpatrick — so what’s h -More- 

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Old Spice smells social-media success

Wednesday, 14. July 2010

Quelle: smartbrief-com-socialmedia

Old Spice has a viral hit on its hands with its latest round of ads, thanks to a smart social-media strategy that combines th -More- 

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