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Artikel-Schlagworte: „success“

Facebook exec’s how-to guide for holiday-season retail success

Tuesday, 6. December 2011

Quelle: smartbrief-com-socialmedia

Retailers need to get to grips with social commerce in order to have a successful holiday season, writes Facebook commerce-pa -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88F47E0F-615C-49C4-A940-F5311F34892F%26copyid%3DCEF5D814-8638-4857-A813-259C34C61B51%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=88F47E0F-615C-49C4-A940-F5311F34892F

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Schlagworte:exec, facebook, guide, holidayseason, howto, retail, success
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

IPhone success Instagram is coming to Android soon

Tuesday, 22. November 2011

Quelle: smartbrief-com-iab

The Instagram application for Apple iPhone has attracted 13 million users in about a year. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D22334626-D5FD-4F53-A09D-117857B64A99%26copyid%3D97828516-6F09-45F3-972D-EE1DFBC5A024%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=22334626-D5FD-4F53-A09D-117857B64A99

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Schlagworte:android, coming, instagram, iphone, success
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Article: B2Bs and B2Cs Diverge in Social Network Usage, Lead Gen Success

Thursday, 3. November 2011

Quelle: emarketer

B2Bs much more divided on primary social network than B2Cs

http://www.emarketer.com/Article.aspx?id=1008672

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Schlagworte:article, b2bs, b2cs, diverge, gen, lead, network, social, success, usage
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Article: Marketers Seek to Better Measure Social Media Success

Thursday, 27. October 2011

Quelle: emarketer

Fan figures leave marketers at a loss when judging campaign effectiveness

http://www.emarketer.com/Article.aspx?id=1008662

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Schlagworte:article, marketers, measure, media, seek, social, success
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Social media success depends on adaptability, survey finds

Wednesday, 19. October 2011

Quelle: smartbrief-com-socialmedia

Success in using social media most often depends on a company’s ability to adapt to change, according to a survey of Fortune -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC9F74E54-0DDA-47C2-B9B5-E2625039C830%26copyid%3D83A90EED-5C22-49C2-B638-14EEE96478F2%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=C9F74E54-0DDA-47C2-B9B5-E2625039C830

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Schlagworte:adaptability, depends, finds, media, social, success, survey
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[W]ithout proving the success of social, it’s pretty hard to get a budget increase out of the CMO.

Wednesday, 21. September 2011

Quelle: smartbrief-com-socialmedia

Nate Elliott, writing in his blog Forrester.com -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3DD97AFC49-34A2-47BC-BB49-611E00CECE36%26copyid%3DF9C66F6D-CF5C-488B-A4EC-167A827CD109%26brief%3Dsocialmedia%26sb_code%3Drss%26campaign%3Drss&i=D97AFC49-34A2-47BC-BB49-611E00CECE36

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Schlagworte:budget, cmo, hard, increase, pretty, proving, social, success
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Dance your way to social media success

Saturday, 17. September 2011

Quelle: smartbrief-com-socialmedia

The best corporate social media programs are built around what Todd Wilms calls “the social media 3-step” — a carefully chor -More-

Product Manager

SmartBrief

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9C9A6C10-14D5-49D1-BF32-97B8C642CCD7%26copyid%3D53D6440B-6E97-4B8F-AA00-DC3554CF64BF%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=9C9A6C10-14D5-49D1-BF32-97B8C642CCD7

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Schlagworte:dance, media, social, success
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Why social’s success isn’t killing off SEO

Friday, 2. September 2011

Quelle: smartbrief-com-socialmedia

The success of social media hasn’t removed search engine optimization from marketers’ tool kits, writes Liana Evans. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D91D61597-E94A-43E8-91F9-8CD18677C03E%26copyid%3D4C051D8B-6280-446C-9A58-13752BC06007%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=91D61597-E94A-43E8-91F9-8CD18677C03E

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Schlagworte:isnt, killing, seo, social, success
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How to quantify social media success

Wednesday, 24. August 2011

Quelle: smartbrief-com-socialmedia

Measuring social media success is tricky, but it’s possible to find workable metrics if you’re clear about your goals, writes -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D4C20C20D-E2E9-42C6-84E2-1A2A28B4F15C%26copyid%3D799E4480-E0C1-469D-AE8A-5BF0256401E5%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=4C20C20D-E2E9-42C6-84E2-1A2A28B4F15C

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Schlagworte:media, quantify, social, success
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Article: Brands in Asia-Pacific Find Success Building Trust Online

Monday, 22. August 2011

Quelle: emarketer

Digital media drives interest in top brands among consumers in Asia-Pacific

http://www.emarketer.com/Article.aspx?id=1008551

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Schlagworte:article, asiapacific, brands, building, find, success, trust
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Secret’s "Mean Stinks" campaign smells like social success

Tuesday, 16. August 2011

Quelle: smartbrief-com-socialmedia

Procter & Gamble’s Secret deodorant brand generated sales and social media chatter with its “Mean Stinks” campaign, which aim -More-

Free Webinar: learn the art of social conversation from Jason Falls so you and your team can engage your customers in social media. Register now.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DDE07F6EA-DF2C-4DF6-A7EA-823D39D262E9%26copyid%3D2C2C5E78-8E38-4633-A814-FB5D20603B13%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=DE07F6EA-DF2C-4DF6-A7EA-823D39D262E9

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Schlagworte:campaign, quotmean, secret, smells, social, stinksquot, success
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Know the 4 A’s of social-video success

Saturday, 13. August 2011

Quelle: smartbrief-com-socialmedia

Social video is a powerful tool for brands, but it’s important to understand the four main uses of the medium: raising awaren -More-

Sales Account Manager

The Blue Book Building and Construction Network

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D6CDE9AEA-DD39-4452-8398-C507B11F9DCB%26copyid%3DC7BCB5EE-95E2-4198-8EBC-9AA2DEDB929A%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=6CDE9AEA-DD39-4452-8398-C507B11F9DCB

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Schlagworte:4, socialvideo, success
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Why community success is about more than membership

Saturday, 6. August 2011

Quelle: smartbrief-com-socialmedia

SAP’s Community Network is a business-to-business social network that pre-dates Facebook and now has 2.5 million members. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7C2C5553-1665-46E5-AE32-B127835D5E27%26copyid%3D4CB99F98-9CC1-4FF4-BD59-F7EFEFEC3874%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=7C2C5553-1665-46E5-AE32-B127835D5E27

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Schlagworte:Community, membership, success
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The secret of StumbleUpon’s success

Wednesday, 20. July 2011

Quelle: smartbrief-com-socialmedia

StumbleUpon beat out Facebook and other social media startups to (briefly) become the top social referrer of Internet traffic -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE406F20C-EB8A-4A55-B89B-25550CCC663A%26copyid%3D798CFF90-B9E5-498D-ABAD-C7C5EEC534BB%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=E406F20C-EB8A-4A55-B89B-25550CCC663A

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Schlagworte:secret, stumbleupon, success
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The link between paid search, Cyber Monday success

Saturday, 4. December 2010

Quelle: smartbrief-com-iab

Retail clients of PM Digital tallied sales increases of more than 60% on Black Friday and Cyber Monday, corresponding to 70% -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DB87BF170-8201-4179-9FEF-9F16DBCD3A80%26copyid%3D1CF0F2D4-B566-4DAA-A601-263681E2443C%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=B87BF170-8201-4179-9FEF-9F16DBCD3A80

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Schlagworte:cyber, link, monday, paid, search, success
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Sports Authority reports success with Black Friday location campaign

Friday, 3. December 2010

Quelle: smartbrief-com-socialmedia

A Black Friday campaign in which Foursquare users were given the chance to win $500 gift vouchers significantly boosted Sport -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D16648847-5B85-4C10-8FB9-8311A7B99DC0%26copyid%3D38EC8142-D7E7-41AA-88A2-21D5B999E9E3%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=16648847-5B85-4C10-8FB9-8311A7B99DC0

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Schlagworte:authority, black, campaign, friday, location, reports, sports, success
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Hulu’s success is making networks uneasy

Tuesday, 30. November 2010

Quelle: smartbrief-com-iab

Hulu’s network partners — ABC, NBC and Fox — are concerned that its popularity as an audience and ad vehicle is hurting the -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D462FD9BA-7F4F-4918-8942-76DA895CA0BE%26copyid%3D6897C04B-2ADF-420C-8C93-19462D58BE95%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=462FD9BA-7F4F-4918-8942-76DA895CA0BE

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Schlagworte:hulu, making, networks, success, uneasy
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Ping makes MySpace looks like a roaring success

Saturday, 6. November 2010

Quelle: smartbrief-com-socialmedia

Apple’s iTunes-based social network, Ping, is having trouble gaining traction with its most important constituency: artists. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE6BBA96F-E04E-4D14-8D05-3DF0BAC47502%26copyid%3DBAE89F6D-C2CE-4FC1-9EB6-5203AC1E220C%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=E6BBA96F-E04E-4D14-8D05-3DF0BAC47502

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Schlagworte:MySpace, ping, roaring, success
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Made by Many finds success with social niche

Thursday, 4. November 2010

Quelle: smartbrief-com-iab

Made by Many, a social ad firm based in the U.K., despite opening its doors three years ago in the midst of a downtown, has f -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCE14E1B8-2B8D-43C2-96C0-00258599C403%26copyid%3D6E063E49-E1BE-4663-9F2F-314107DB32A7%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=CE14E1B8-2B8D-43C2-96C0-00258599C403

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Schlagworte:finds, niche, social, success
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Social media must be integrated for success, says Ford exec

Tuesday, 19. October 2010

Quelle: smartbrief-com-socialmedia

Ford is working to integrate social media into every department to ensure that it becomes part of the company’s DNA, says For -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D999E6B6E-57F1-4DC1-90A2-14605763770C%26copyid%3D293FAFCD-6D5E-47F1-8B25-8FBE271B1A37%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=999E6B6E-57F1-4DC1-90A2-14605763770C

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Schlagworte:exec, ford, integrated, media, social, success
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Blog: The Success or Failure of Windows Phone 7 All Comes Down to Marketing

Wednesday, 13. October 2010

Quelle: emarketer

At least Microsoft got the software right this time. Whether the embattled technology giant will be able to etch out more market share for the new Windows Phone 7 (WP7), [...]

http://www.emarketer.com/blog/index.php/success-failure-windows-phone-7-marketing/

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Schlagworte:7, Blog, failure, marketing, phone, success, windows
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Pizza Hut’s iPhone app, a case study in digital marketing success

Saturday, 9. October 2010

Quelle: smartbrief-com-iab

Spending on digital media is slated to outpace the price tag on print advertising for the first time this year, but many are -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D47352317-9776-47BA-B906-635B23CA2D39%26copyid%3D72A7A07F-9904-4462-836E-B8CDCE2113F9%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=47352317-9776-47BA-B906-635B23CA2D39

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Schlagworte:app, case, digital, hut, iphone, marketing, pizza, study, success
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How to turn an ad agency into a social-media success

Saturday, 2. October 2010

Quelle: smartbrief-com-socialmedia

Most ad agencies are rightly determined not to silo social media in the same way they once did digital media — but integrati -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D11C08A8B-9F91-4B45-8B97-CCE6060CB72A%26copyid%3D0D10CBC9-09AB-45DC-813E-6C25C6AFFC8D%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=11C08A8B-9F91-4B45-8B97-CCE6060CB72A

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Schlagworte:ad, agency, Socialmedia, success, turn
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Article: Bing’s Success and the Future of Search

Thursday, 23. September 2010

Quelle: emarketer

Microsoft site claims second place in August, says Nielsen

http://www.emarketer.com/Article.aspx?id=1007942

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Schlagworte:article, bings, future, search, success
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Research reveals keys to Facebook marketing success

Thursday, 23. September 2010

Quelle: smartbrief-com-iab

Facebook users are more apt to “like” consumer packaged goods and quickserve restaurants that use the site to promote discoun -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D05A91ED7-0FB2-4F36-A06C-8D131E95C155%26copyid%3DD29F022B-F7BF-4F8F-BFAD-60BCF4632E74%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=05A91ED7-0FB2-4F36-A06C-8D131E95C155

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Schlagworte:facebook, keys, marketing, research, reveals, success
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Last day to enter: Win tickets to Facebook Success Summit 2010

Saturday, 18. September 2010

Quelle: smartbrief-com-socialmedia

SmartBrief is giving away three tickets to Facebook Success Summit 2010, a monthlong online conference dedicated to helping b -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D21BE1486-1D49-4042-8400-9BEA41611D3D%26copyid%3D07682451-9EB3-480C-B60B-589040BB8D45%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=21BE1486-1D49-4042-8400-9BEA41611D3D

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Schlagworte:day, enter, facebook, success, summit, tickets, win
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Viral success is often backed up by ad spending

Friday, 10. September 2010

Quelle: smartbrief-com-iab

Popular commercial video clips that go viral usually are ones tied to movies or games that spend big on TV and other traditio -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D50168884-3CAE-4DED-9A6A-F290F3DBEB1A%26copyid%3DF690B8BD-4842-4676-B06B-114818F1C4A0%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=50168884-3CAE-4DED-9A6A-F290F3DBEB1A

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Schlagworte:ad, backed, spending, success, viral
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Win tickets to Facebook Success Summit 2010

Friday, 10. September 2010

Quelle: smartbrief-com-socialmedia

SmartBrief is giving away three tickets to Facebook Success Summit 2010, a monthlong online conference dedicated to helping b -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DFDE08D62-4B2D-4C13-86F6-BA9121CED59D%26copyid%3D7A9091A4-1549-4BDE-9C11-70A171ACA356%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=FDE08D62-4B2D-4C13-86F6-BA9121CED59D

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Schlagworte:facebook, success, summit, tickets, win
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For agencies, technical savvy is a key to social-media success

Thursday, 9. September 2010

Quelle: smartbrief-com-socialmedia

The battle to dominate social-media marketing will be won by ad agencies that combine top-of-the-line creativity and cutting- -More-

Social Media Best Practices: Q&A Forums
In this best practices report, identify opportunities to grow your business through business question-and-answer (Q&A) forums and learn the best practices you need to improve your business social media results. Download your copy now!

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D524D9CD0-C3E9-49CF-945B-71A2041DF3BF%26copyid%3D80F9FCAA-10C2-46B6-9DF3-2F88C1D82BD7%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=524D9CD0-C3E9-49CF-945B-71A2041DF3BF

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Schlagworte:agencies, key, savvy, Socialmedia, success, technical
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Why shopper marketing is critical for retail success

Tuesday, 7. September 2010

Quelle: smartbrief-com-iab

John Ross, CEO of Shopper Sciences, a new unit of Interpublic Group’s Mediabrands, discusses why top retailers need new tools -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE2BE8122-5B5A-4FDB-8EC4-1BC7F5593740%26copyid%3D77784B21-E5FD-40F3-A61A-FB94CCB999F7%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E2BE8122-5B5A-4FDB-8EC4-1BC7F5593740

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Schlagworte:critical, marketing, retail, shopper, success
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Location-based networks see hurdles on the way to success

Monday, 30. August 2010

Quelle: smartbrief-com-socialmedia

Proponents of location-based social networks such as Foursquare, Gowalla and the recently launched Facebook Places say the se -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCA9B0C20-2A94-4E35-8C61-D285813E842F%26copyid%3D8C507D04-0D90-436B-A6C0-70BC28CE0080%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=CA9B0C20-2A94-4E35-8C61-D285813E842F

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Schlagworte:hurdles, locationbased, networks, success
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What most businesses don’t understand about social-media success

Thursday, 26. August 2010

Quelle: smartbrief-com-socialmedia

Social-media marketing isn’t about shiny digital toys, writes Tamar Weinberg — it’s about adhering to three simple rules. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D4A62A8C7-9249-4ABD-8DC8-31449B2DA7D6%26copyid%3D31DE7FD4-E1EA-4F58-9E05-145B0A9C2E1D%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=4A62A8C7-9249-4ABD-8DC8-31449B2DA7D6

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Schlagworte:businesses, dont, Socialmedia, success, understand
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Which of these qualities is most important to a blog’s success?

Wednesday, 25. August 2010

Quelle: smartbrief-com-socialmedia

-More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DA5B8D4AF-DDB1-4238-8FEE-074155E56F41%26copyid%3DFC045389-805C-43B9-BA10-84264B02E18E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=A5B8D4AF-DDB1-4238-8FEE-074155E56F41

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Schlagworte:Blog, qualities, success
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Can Microsoft top its own success with latest "Halo" title?

Monday, 23. August 2010

Quelle: smartbrief-com-iab

Microsoft has a high bar to reach with the campaign for the release of the fourth “Halo” Xbox title, after the previous editi -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D4CD01167-1D8E-4338-A863-7F20DD28253C%26copyid%3D2A87B51C-46FC-4DDC-8EFC-34D3C7E98A59%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=4CD01167-1D8E-4338-A863-7F20DD28253C

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Schlagworte:latest, microsoft, quothaloquot, success, title, top
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Lenovo thinks small to sow the seeds of success

Friday, 20. August 2010

Quelle: smartbrief-com-socialmedia

Lenovo broke out of a sales slump by targeting a large number of communities as quickly and cheaply as possible, write Jeremy -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF06F4820-50C0-45E1-B76E-CF89F2E7897E%26copyid%3D4FCB5A1D-D9B9-420E-B795-AAD6BE2C547B%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=F06F4820-50C0-45E1-B76E-CF89F2E7897E

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Schlagworte:lenovo, seeds, small, sow, success, thinks
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Article: Strategies to Help Retailers Prep for Holiday Success

Friday, 13. August 2010

Quelle: emarketer

Scot Wingo
President and CEO
ChannelAdvisor

http://www.emarketer.com/Article.aspx?id=1007865

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Schlagworte:article, holiday, prep, retailers, strategies, success
Veröffentlicht in emarkteter | Kommentare geschlossen

Why risk-taking is a prerequisite for social-media success

Tuesday, 3. August 2010

Quelle: smartbrief-com-socialmedia

Companies whose social-media efforts don’t occasionally “suck” probably aren’t trying hard enough, writes Lee Odden. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7A4B6B2D-949A-44B1-9196-241FD9B83B6C%26copyid%3D48CAC934-77DE-4441-AEE8-230B904FE790%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=7A4B6B2D-949A-44B1-9196-241FD9B83B6C

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Schlagworte:prerequisite, risktaking, Socialmedia, success
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Social-media success starts in a sandbox

Wednesday, 28. July 2010

Quelle: smartbrief-com-socialmedia

Nokia operates a raft of in-house social-media platforms and channels that allow staff to put ideas through their paces priva -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D78E608E6-4B0A-462B-BAC8-1453D79EE70D%26copyid%3DFD8B323D-D15C-426F-A9AF-76F2BE0272DE%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=78E608E6-4B0A-462B-BAC8-1453D79EE70D

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Schlagworte:sandbox, Socialmedia, starts, success
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Old Spice hopes viral success will translate into sales

Friday, 23. July 2010

Quelle: smartbrief-com-socialmedia

Old Spice’s social-media ads dominated the viral-video charts this week, collectively racking up more than 30 million more vi -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D733B7CE4-7660-48D4-9119-8C8AEA020770%26copyid%3DF3221B79-A207-43C5-9A7A-C5AFE659C36D%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=733B7CE4-7660-48D4-9119-8C8AEA020770

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Schlagworte:hopes, sales, spice, success, translate, viral
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

How to emulate the Old Spice Guy’s social-media success

Tuesday, 20. July 2010

Quelle: smartbrief-com-socialmedia

In coming weeks and months, many social-media marketers will be seeking to emulate the success of Wieden’s Old Spice campaign -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC08F8DAA-03EC-48B5-9AE8-078C74265A0C%26copyid%3D66FA7496-DDA2-4F46-B3AC-0E93E7538925%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=C08F8DAA-03EC-48B5-9AE8-078C74265A0C

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Schlagworte:emulate, guy, Socialmedia, spice, success
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Go offline to gauge social-media success

Friday, 16. July 2010

Quelle: smartbrief-com-socialmedia

If you’re measuring your social-media strategy’s success using online monitoring tools, you could be missing out, writes Tom -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DA12518C9-0440-4F6F-8F94-4CA247C783C1%26copyid%3D2A70157F-27CB-4D36-8830-4A5B524A621A%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=A12518C9-0440-4F6F-8F94-4CA247C783C1

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Schlagworte:gauge, offline, Socialmedia, success
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Old Spice smells social-media success

Wednesday, 14. July 2010

Quelle: smartbrief-com-socialmedia

Old Spice has a viral hit on its hands with its latest round of ads, thanks to a smart social-media strategy that combines th -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5D91B4C0-F05E-4F1B-8A37-04249516D7B0%26copyid%3D932C23F8-2ADC-4807-98A6-CD0E5ED34B15%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=5D91B4C0-F05E-4F1B-8A37-04249516D7B0

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Schlagworte:smells, Socialmedia, spice, success
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Facebook’s success is said to inspire a new social push from Google

Thursday, 8. July 2010

Quelle: smartbrief-com-iab

Facebook, already the dominant social network in the U.S. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DDA5347A4-F328-49CC-A673-F51BF355541F%26copyid%3DA535417E-B172-4D60-AEDD-D732153BED18%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=DA5347A4-F328-49CC-A673-F51BF355541F

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Schlagworte:facebook, google, inspire, push, social, success
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

"DEWmocracy 2" campaign is a sweet success

Tuesday, 29. June 2010

Quelle: smartbrief-com-iab

Mountain Dew’s “DEWmocracy 2″ campaign has served 60,000 samples to more than 100,000 people who have shown up for its nation -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DED40388C-F747-4B76-9852-9C69C6DAD738%26copyid%3D77964B81-E4BE-4CD7-BE53-5DF06F2F2C82%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=ED40388C-F747-4B76-9852-9C69C6DAD738

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Schlagworte:2quot, campaign, quotdewmocracy, success, sweet
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

12 keys for social-media success

Friday, 25. June 2010

Quelle: smartbrief-com-socialmedia

Social media “isn’t a fad, it’s a fundamental shift in the way we communicate,” says Lena West, CEO and chief strategist of x -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DA8B91723-9DD0-44DD-B73F-7E69B23C66A8%26copyid%3D8BFCB68A-0BAD-4496-9A56-5BD23389949A%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=A8B91723-9DD0-44DD-B73F-7E69B23C66A8

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Schlagworte:12, keys, Socialmedia, success
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Marketers share tips for measuring social success

Monday, 21. June 2010

Quelle: smartbrief-com-socialmedia

Senior marketers from some of America’s biggest brands, including Whole Foods Market and Pepsi, grappled with the thorny ques -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D6752DEFD-FFCE-4155-B4C2-E2079DB0B07A%26copyid%3D470D4B5F-BDED-4F74-8E2C-F8C9E4A0CD0F%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=6752DEFD-FFCE-4155-B4C2-E2079DB0B07A

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Schlagworte:marketers, measuring, share, social, success, tips
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Small-Biz Success from Deeper Online Interaction

Wednesday, 16. June 2010

Quelle: emarketer

Those on the Web the most reap the greatest benefit

http://www.emarketer.com/Article.aspx?id=1007754

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Schlagworte:deeper, interaction, smallbiz, success
Veröffentlicht in emarkteter | Kommentare geschlossen

How Coca-Cola homed in on social success

Tuesday, 1. June 2010

Quelle: smartbrief-com-socialmedia

To succeed online, it’s essential to home in on your real priorities, says Adam Brown, commenting on Coca-Cola’s social-media -More-

Shiv Singh dials financial pros into social media

Execs from ING Direct, John Hancock, Moody’s, MetLife, Raymond James & Oppenheimer Funds will be dialed into SmartBrief’s June 8th Social Media Meets Finance Webinar. Get your CFO, financial planner or banker up to speed. Just a few spots are left — Register now!