Artikel-Schlagworte: „tech“

Social media lags searching influencing tech buys, research finds

Friday, 2. December 2011

Quelle: smartbrief-com-socialmedia

Search marketing is more influential than social media when it comes to shaping tech purchase decisions, according to Forrest -More- 

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AppNexus sets up tech provider marketplace for advertisers

Friday, 11. November 2011

Quelle: smartbrief-com-iab

 -More- 

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Active M&A market is seen in media, interactive, tech

Tuesday, 4. October 2011

Quelle: smartbrief-com-iab

Mergers and acquisitions in media, information, marketing and related technology were up last year and remain active so far t -More- 

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Tech titans to show off Gotham offices during Advertising Week

Thursday, 29. September 2011

Quelle: smartbrief-com-iab

New York’s Advertising Week will take on a technological flavor this year, with Google, Yahoo!  -More- 

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ComScore seeks tech, talent in ad effectiveness acquisition

Friday, 5. August 2011

Quelle: smartbrief-com-iab

In a hunt for talent and technology, comScore has acquired AdXpose, a company specializing in verification and optimization s -More- 

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Groupon acquires e-commerce tech company Zappedy

Friday, 29. July 2011

Quelle: smartbrief-com-iab

Groupon has added to its list of acquisitions with the purchase of Zappedy, a startup that helps small businesses with e-comm -More- 

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Tech companies are still wrestling with online tracking protections

Thursday, 28. July 2011

Quelle: smartbrief-com-iab

Federal regulatory agencies are reportedly ramping up pressure on technology companies to offer users a way of opting out of  -More- 

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Google, others deploy major funding to find next tech hit

Thursday, 21. July 2011

Quelle: smartbrief-com-iab

Google and other big tech companies are plunging back into the venture capital game, seeking the formula to the next big thin -More- 

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Why tech pundits should stop worrying about a social media bubble

Wednesday, 23. March 2011

Quelle: smartbrief-com-socialmedia

High secondary-market valuations for companies such as Facebook and Groupon have sparked chatter about a social media investm -More- 

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Tech tools fuel customized product purchases

Thursday, 9. December 2010

Quelle: smartbrief-com-iab

A growing number of consumers are taking advantage of technology that offers more options than ever to personalize gifts and  -More- 

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Tech groups target parents and teachers in online-safety campaigns

Wednesday, 1. December 2010

Quelle: smartbrief-com-iab

Several technology groups are launching initiatives to help educators and parents protect children from dangers on the Intern -More- 

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Ad network Undertone buys tech provider

Wednesday, 10. November 2010

Quelle: smartbrief-com-iab

Undertone acquired Jambo Media, a company that provides Web video technology, to expand video distribution for its roster of  -More- 

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Tech and the elections

Thursday, 4. November 2010

Quelle: smartbrief-com-iab

The Republican takeover of the House of Representatives means new chairs at the top of key committees, including the importan -More- 

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Display ad tech firm to become part of Yahoo!

Thursday, 7. October 2010

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Dapper, a tech firm that offers ad tools to allow marketers to run targeted display ads, has been purchased by Yahoo!  -More- 

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Tech giants look for ad payoff from Web-TV hookup

Tuesday, 21. September 2010

Quelle: smartbrief-com-iab

Sony, TiVo, Microsoft and Google are among the technology players trying to figure out ways to compete for TV ad dollars, via -More- 

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Tech leads the pack in IPO activity

Monday, 30. August 2010

Quelle: smartbrief-com-iab

When it comes to IPOs, the technology sector is leading the charge with 21 deals totaling $2.48 billion.  -More- 

How To Engage Small Businesses Through Social Media
Learn the most effective ways to reach small business decision makers through social media. See how 1,711 small business decision makers find value in social media usage and the social media resources they turn to for relevant information. Download your copy now!

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Tech firms huddle in Washington, D.C., on Net neutrality standards

Thursday, 19. August 2010

Quelle: smartbrief-com-iab

Technology-industry titans such as Microsoft and Cisco Systems are participating in a round of discussions in Washington, D.C -More- 

The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper.

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FCC ends private meetings with tech companies

Friday, 6. August 2010

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The FCC said it is ending its closed-door meetings with Google, Verizon and other technology companies after indicating that  -More- 

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A "test kitchen" keeps ad pros up to speed on tech

Monday, 12. July 2010

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In an unusual partnership, the agency Media Kitchen, part of Kirshenbaum Bond Senecal & Partners, and magazine Popular Scienc -More- 

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Tech titans crash big media’s party

Tuesday, 6. July 2010

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Top executives from big media companies and Web innovators such as Facebook and Zynga are attending the annual media conferen -More- 

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PepsiCo launches incubator for tech startups

Monday, 7. June 2010

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PepsiCo has started PepsiCo10, which will give 10 contest winners a year of mentorships with brand managers and other support -More- 

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Startup investors map out the top 10 tech trends

Friday, 21. May 2010

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Social networking, medical tools and companies targeting specific user needs are all big tech trends, according to venture ca -More- 

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FTC finds tech types live-blogging its Google-AdMob probe

Friday, 21. May 2010

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As the FTC probes antitrust issues in Google’s planned 0 million acquisition of AdMob, witnesses are blogging about the de -More- 

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Startup incubator Betaworks helps tech companies grow

Monday, 3. May 2010

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Betaworks is billed as New York’s answer to the Silicon Valley tech startup incubator Y Combinator.  -More- 

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Report: Tech professionals are adopting social media for business

Thursday, 29. April 2010

Quelle: smartbrief-com-iab

Some 46% of workers who make purchasing decisions for their company’s technology are using social media for work purposes, ac -More- 

Engaging Small Businesses Through Social Media

What are the most effective ways to reach small business decision makers through social media? Learn how 1,711 small business decision makers find value in social media usage and the social media resources they turn to for business relevant information. Download your copy now!

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