Adobe tool evaluates total value of paid and organic search
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
A module from Adobe Systems will allow users to compare paid and organic campaigns and form a bid strategy accordingly. -More-
Artikel-Schlagworte: „tool“
DHS looks to use Twitter as an intelligence tool
Wednesday, 2. November 2011Quelle: smartbrief-com-socialmedia
The Department of Homeland Security is trying to figure out ways to use Facebook and Twitter as intelligence-gathering tools, -More-
Google tool links TV ads platform with search data
Wednesday, 26. October 2011Quelle: smartbrief-com-iab
A tool being launched by Google, called Search Triggers, will let marketers using the Internet giant’s TV ads platform to twe -More-
THC SSL DOS: Tool für DoS-Angriffe mit einem einzelnen PC
Monday, 24. October 2011Quelle: golem
Ein neues Programm für DoS-Angriffe sorgt in der Securityszene für Gesprächsstoff. Da es Lücken im SSL-System angreift, sollen auch mittelgroße Webserver mit einem einzigen PC lahmgelegt werden können. (PC, Security) 
New tool from Google generates search terms
Saturday, 22. October 2011Quelle: smartbrief-com-iab
A new product from Google called Dynamic Search Ads is designed to take some of the guesswork out of keyword selection. -More-
NRDC plans to launch an energy-monitoring tool on Facebook
Wednesday, 19. October 2011Twitter expands reach of link-shortening tool
Wednesday, 12. October 2011Quelle: smartbrief-com-socialmedia
All links posted to Twitter will now automatically be processed using the network’s t.co link shortener, the company announce -More-
Web tool lets users program the Web
Tuesday, 27. September 2011Facebook adds tool for sorting friends
Thursday, 15. September 2011Quelle: smartbrief-com-socialmedia
Facebook is putting more tools into users’ hands to allow them to categorize friends through its Friend Lists application. -More-
As volumes of data build up, marketing silos need to come down so that growth opportunities can be revealed. Read about how every customer is a potential marketer and how you can use social media to your advantage. To download the white paper, Drive Marketing Relevance in Today’s Digital World, click here.
USA Network teams up with Facebook for chat tool
Thursday, 15. September 2011Quelle: smartbrief-com-socialmedia
USA Network will unveil the new version of its Character Chatter platform, which has been integrated with Facebook, during to -More-
Article: Mobile Coupons Are Just One Tool for Local Businesses
Friday, 26. August 2011Quelle: emarketer
Nancy Cook
Vice President, New Media Business Development
Valpak
http://www.emarketer.com/Article.aspx?id=1008563
Google Alerts remains marketers’ favorite social-monitoring tool
Friday, 19. August 2011Quelle: smartbrief-com-socialmedia
Almost half of social media marketers use Google Alerts to assist in their monitoring programs — far more than use platforms -More-
Senior Digital Strategist (Account Director)
APCO Worldwide
APCO Worldwide
Facebook mobile messenger tool looks to replace SMS
Thursday, 11. August 2011Quelle: smartbrief-com-iab
Facebook is making a stronger bid in the growing field of group mobile messaging services with the introduction of its Messen -More-
Facebook gains on LinkedIn as a recruiting tool
Tuesday, 9. August 2011Quelle: smartbrief-com-socialmedia
More companies are using social media sites to look for potential hires, with some firms saying they have sharply reduced job -More-
UnitedHealth Group turns social media into a recruitment tool
Saturday, 6. August 2011Quelle: smartbrief-com-socialmedia
Social platforms can be valuable recruitment tools — and their usefulness extends beyond companies tweeting their hiring ann -More-
Facebook’s facial-recognition software can be an ID tool, study finds
Wednesday, 3. August 2011Quelle: smartbrief-com-socialmedia
Facebook’s facial-recognition technologies are turning the social network into a full identification service, which could aff -More-
New tool gives websites power to veto advertiser tracking
Saturday, 23. July 2011Quelle: smartbrief-com-iab
A new product from startup Ensighten is designed to empower individual websites to deny an advertiser the ability to track us -More-
Facebook uses face-recognition tool to suggest tags for photos
Friday, 17. December 2010Quelle: smartbrief-com-socialmedia
Facebook has rolled out face-recognition technology that will auto-suggest tags for users’ photos. -More-
Acting on Customer Intelligence from Social Media
Social media not only engages your customers and increases brand awareness, but it drives traffic in-store and online — at a much lower cost than traditional advertising. Read about how to add social marketing to your mix with tips and best practices from social media experts Chris Brogan and John Bastone. Download white paper.
Social media not only engages your customers and increases brand awareness, but it drives traffic in-store and online — at a much lower cost than traditional advertising. Read about how to add social marketing to your mix with tips and best practices from social media experts Chris Brogan and John Bastone. Download white paper.
YouTube tool allows for ads to be skipped
Saturday, 4. December 2010Quelle: smartbrief-com-iab
Google’s YouTube now offers an optional tool for marketers to allow users to skip ads, if they choose to do so within the fir -More-
RadiumOne develops tool to inspire users to "Like" brands
Thursday, 18. November 2010Quelle: smartbrief-com-iab
Startup ad network RadiumOne has created a “like retargeting” tool that gives marketers the ability to expand their pool of F -More-
Users can check in with Web destinations using Meebo tool
Wednesday, 17. November 2010Quelle: smartbrief-com-socialmedia
Online-sharing company Meebo is launching a raft of tools that allow users to check in to websites, both as a bookmarking ser -More-
Havas unit said to break new ground with video ad tool
Saturday, 30. October 2010Quelle: smartbrief-com-iab
Havas’ Adnetik, in partnership with online video exchange Adap.tv, has developed a tool for advertisers to reach a particular -More-
Kantar launches real-time video analytics tool
Friday, 29. October 2010Quelle: smartbrief-com-iab
Videolytics is a new, real-time analytics tool from WPP Group’s Kantar Video for brands, agencies and publishers. -More-
… of U.S. search queries are now on Yahoo! Search and Bing, giving advertisers and consumers a powerful new choice in search. For more information on how to reach an audience of 163 million searchers in the U.S. through a single ad buy, please visit searchalliance.com. (Source: comScore Core Search (custom) August 2010)
BlueKai develops new tool to connect search with display ads
Friday, 22. October 2010Quelle: smartbrief-com-iab
BlueKai has created a new service that can apply marketers’ custom keyword data to shape display campaigns. -More-
Yahoo! plans new tool to help users connect
Tuesday, 19. October 2010Tool lets Twitter users discover tweets they may have missed
Tuesday, 12. October 2010Quelle: smartbrief-com-socialmedia
A software tool called Tumbl.in will help Twitter uses discover content buried in their Twitter time line, favorites and list -More-
EA releases in-game ad-tracking tool for marketers
Saturday, 2. October 2010Quelle: smartbrief-com-iab
Electronic Arts, during an Advertising Week session, launched a tool to allow marketers to track their in-game ads on mobile, -More-
Twitter tool lets users peek at other people’s timelines
Tuesday, 28. September 2010Quelle: smartbrief-com-socialmedia
A new Twitter service, TwtRoulette, aims to put a Chatroulette-style spin on the microblogging platform by letting users see -More-
<a target="_blank "href="http://pages2.marketo.com/dg2-b2b-social-media.html?source=Online%20Ad&comment=smartbrief&offer=Definitive%20Guide%20to%20Social%20Media"
Will Google’s social tool hurt friendship with Facebook?
Thursday, 16. September 2010Quelle: smartbrief-com-iab
Google chief executive Eric Schmidt has made official what has been rumored for months: The online giant is adding a “social -More-
New tool allows Facebook, MySpace users to Sync content
Tuesday, 31. August 2010Quelle: smartbrief-com-iab
MySpace and Facebook, which were once thought to be archrivals in the social-media space, are teaming up for a tool called Sy -More-
Image Space Media creates tool to reach users by IP address
Wednesday, 25. August 2010Quelle: smartbrief-com-iab
Marketers using Image Space Media’s self-serve ad platform now have the ability to target audiences with in-image campaigns b -More-
Social, SEO and the Open Graph: What To Do Now
Do you know how Social and Search intersect today? Facebook’s search engine is making headlines, but what are the implications for your business? Find out how your business can apply the new tools that bridge social and search to drive increased traffic.
Download the free Whitepaper Now
Do you know how Social and Search intersect today? Facebook’s search engine is making headlines, but what are the implications for your business? Find out how your business can apply the new tools that bridge social and search to drive increased traffic.
Download the free Whitepaper Now
Digital agency’s Multiply tool isn’t politics as usual
Friday, 20. August 2010Quelle: smartbrief-com-iab
Engage, a digital firm that works on Republican political campaigns, is trying to take its Facebook-based campaigns to a new -More-
New Facebook tool helps users share their Places
Thursday, 19. August 2010Quelle: smartbrief-com-iab
Facebook Places is a new location-based service from the social network that, similar to Foursquare and Gowalla, gives users -More-
Focus on your strategy, not your tool kit
Monday, 16. August 2010Quelle: smartbrief-com-socialmedia
With so many social-media tools and gadgets out there, it’s tempting for social-media marketers to spend all their time trawl -More-
Why Twitter’s "Who to follow" tool is a big deal
Friday, 6. August 2010Quelle: smartbrief-com-socialmedia
Twitter’s “Who to follow” tool, which harnesses users’ social-media connections to help them find interesting people to follo -More-
Finding the social-monitoring tool that’s right for you
Wednesday, 7. July 2010Quelle: smartbrief-com-socialmedia
To find the right social-monitoring tool for your business’ needs, it’s important to have a clear sense of exactly what you’r -More-
New ad privacy tool gets trial by top marketers, holding companies
Monday, 21. June 2010Quelle: smartbrief-com-iab
AT&T, American Express and Microsoft are among the dozens of top marketers that are testing a new tool from Better Advertisin -More-
Will bar codes prove their worth as mobile marketing tool?
Monday, 21. June 2010Quelle: smartbrief-com-iab
Coca-Cola and PepsiCo are among the CPG marketers to experiment with bar code technology to power offers and content from use -More-
Google tool allows smartphone users to click-to-call local businesses
Friday, 18. June 2010Quelle: smartbrief-com-iab
Google has created a click-to-call tool for smartphone application developers that gives users the ability to dial local busi -More-
Undertone Networks to use ad-verification tool from Adometry
Wednesday, 16. June 2010Adintelligence und 77Agency kooperieren: Neues Tool fürs Facebook-Marketing
Thursday, 10. June 2010Quelle: internet-world-business
Adintelligence und 77Agency bieten Werbetreibenden in Deutschland die Möglichkeit, Facebook-Werbekampagnen über ein neues Buchungstool zu managen.
IAB und Google veröffentlichen Consumer Commerce Barometer: Tool für Marktforschung weltweit
Friday, 4. June 2010Quelle: internet-world-business
Wie viel Prozent der australischen Frauen buchen Reisen übers Web? Wie viele Franzosen über 55 Jahre informieren sich in Blogs über Autos? Antworten auf diese und ähnliche Fragen liefert Werbetreibenden das neue Consumer Commerce Barometer mit Datensätzen von TNS Infratest.
Google creates tool for users to block tracking
Wednesday, 26. May 2010Quelle: smartbrief-com-iab
Google is testing a tool that allows users to block its Analytics service from tracking them. -More-
McDonald’s queues up for Facebook check-in tool
Friday, 7. May 2010Quelle: smartbrief-com-iab
Facebook is almost ready to launch a location-aware status-update feature, and it’s working closely with marketers to make su -More-
Ford steers display ad campaign with Google contextual tool
Wednesday, 5. May 2010Quelle: smartbrief-com-iab
Ford is the first Google client to tap its Search API DoubleClick Rich Media tool, which automatically tailors display ads to -More-
Embedding tool makes tweets easier to share
Tuesday, 4. May 2010Quelle: smartbrief-com-socialmedia
Twitter is rolling out a new tool that allows tweets to be directly embedded on third-party sites, making it easier for blogg -More-
Agencies will no longer have to pay for Google AdWords tool
Tuesday, 27. April 2010Quelle: smartbrief-com-iab
Google’s agency partners will no longer have to pay to access AdWords API, a tool for developers to build apps to interact wi -More-
Tool could tame Twitter timelines
Tuesday, 27. April 2010Quelle: smartbrief-com-socialmedia
Researchers have come up with a tool that can sort tweets by content, allowing Twitter users to catch up on what they’ve miss -More-
Tool gives corporate bloggers the green light
Friday, 23. April 2010Quelle: smartbrief-com-socialmedia
A blogging tool called Compendium aims to help corporate bloggers create posts that match a set of preordained keywords, help -More-
New mobile tool will give users some control over ads
Thursday, 22. April 2010Quelle: smartbrief-com-iab
A new tool being developed by mobile ad network Jumptap will allow users to indicate what type of ads they would prefer to se -More-