Article: UK Digital Ad Spending Sticks to Solid Growth
Tuesday, 1. November 2011Quelle: emarketer
Online to make up nearly two-fifths of ad dollars by 2015
http://www.emarketer.com/Article.aspx?id=1008668
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Online to make up nearly two-fifths of ad dollars by 2015
http://www.emarketer.com/Article.aspx?id=1008668
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Shaun Gregory
Managing Director
02 Media
http://www.emarketer.com/Article.aspx?id=1008631
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The UK has long dominated Western Europe’s ecommerce landscape, accounting for well over half of annual sales in the EU-5. This year, the UK is expected to see $102 billion [...]
http://www.emarketer.com/blog/index.php/uk-b2c-ecommerce-sales-pass-100-billion-year/
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As UK consumers embrace new digital channels and behaviors, advertisers are developing strategies to deliver key messages and incentives at many touchpoints. The science of planning and assessing multichannel campaigns is in its infancy, however.
http://www.emarketer.com/Report.aspx?code=emarketer_2000778
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Half of UK online population now social network users
http://www.emarketer.com/Article.aspx?id=1008119
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Recent weeks have brought a raft of estimates and forecasts for UK advertising spending in 2010 and 2011. For digital media, the news is excellent; for traditional channels, more sobering.
Spending [...]
http://www.emarketer.com/blog/index.php/mixed-tidings-uk-ad-spending/
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Broadband access high, mobile web usage rising
http://www.emarketer.com/Article.aspx?id=1008051
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Internet use in the UK continues to climb steadily, especially among residents ages 50 and older. More than 44 million people were online in 2010 and around 70% of households had broadband.
http://www.emarketer.com/Report.aspx?code=emarketer_2000751
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Um Hightech-Investoren anzulocken, plant die britische Regierung, das Urheberrecht nach amerikanischem Vorbild zu lockern. Das verkündete Premierminister David Cameron bei der Vorstellung von Plänen für den Aufbau eines britischen Silicon Valley in London. (Urheberrecht)
http://www.golem.de/1011/79179-rss.html
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Karin von Abrams, Senior Analyst
http://www.emarketer.com/Article.aspx?id=1008026
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The European Commission (EC) is taking the UK government to the European Court of Justice for its failure to comply with regional legislation on internet privacy.
This is the latest installment [...]
http://www.emarketer.com/blog/index.php/europe-charges-uk-infringement-online-privacy-rules/
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Karin von Abrams, Senior Analyst
http://www.emarketer.com/Article.aspx?id=1007950
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An estimated 77% of UK adults ages 16 and older, or 38.3 million people, use the internet regularly in 2010, according to recent data from the Office of National Statistics [...]
http://www.emarketer.com/blog/index.php/uk-online-population-big-happy-family/
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Karin von Abrams, Senior Analyst
http://www.emarketer.com/Article.aspx?id=1007888
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Most UK merchants expect mobile commerce to be part of their main strategy within the next 12 months, and more than 40% plan to have a transactional mobile site or [...]
http://www.emarketer.com/blog/index.php/uk-retailers-move-embrace-mcommerce/
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Ab heute zeigt Yahoo auf seiner britischen Webseite Zusammenfassungen aller englischen Fußball-Erstliga-Spiele. Als Video-Werbepartner konnten unter anderem Adidas, Heineken, BT and Sony Pictures gewonnen werden.
Quelle: emarketer
The summer of 2010 is emerging as a time of major moves in the UK’s online grocery sector.
In early July, Amazon UK surprised many observers by entering this market, offering 22,000 [...]
http://www.emarketer.com/blog/index.php/giants-vie-supremacy-uk-online-grocery-market/
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eMarketer estimates that over two-thirds of UK internet users ages 14 and older will buy something online at least once per month in 2010. Between 2011 and 2014, the number of monthly online buyers will rise from 27.2 million to 30.8 million.
http://www.emarketer.com/Report.aspx?code=emarketer_2000699
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A mature ecommerce market with demanding buyers
http://www.emarketer.com/Article.aspx?id=1007837
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The Daily Telegraph has released results of a TNS study into consumer spending intentions, following government announcements of public sector budget cuts and a rise in value-added tax (VAT) to [...]
http://www.emarketer.com/blog/index.php/uk-consumers-aim-trim-spending/
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After outpacing TV, online ads also overtake print
http://www.emarketer.com/Article.aspx?id=1007765
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Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion (.56 billion) online in 2009—5.7% more than in 2008.
http://www.emarketer.com/Report.aspx?code=emarketer_2000687
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After outpacing TV, online ads also overtake print
http://www.emarketer.com/Article.aspx?id=1007765
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One-half of consumers say service is better on Web
http://www.emarketer.com/Article.aspx?id=1007666
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