Article: Time Spent with Online Video Surpasses TV Viewing in China
Tuesday, 6. December 2011Quelle: emarketer
Internet users in China watch video online more than any single broadcast medium
http://www.emarketer.com/Article.aspx?id=1008721
Artikel-Schlagworte: „video“
Startup LiveLead allows YouTube video sharing and live chat
Tuesday, 6. December 2011New record for U.S. online video views
Wednesday, 30. November 2011U.S. online video views set a record
Wednesday, 30. November 2011Article: 2012 Trends: Video Leads Online Ad Growth
Tuesday, 29. November 2011Quelle: emarketer
US online video ad spending to grow 43.1% in 2012
http://www.emarketer.com/Article.aspx?id=1008709
Do you incorporate video elements into your social media presence?
Thursday, 24. November 2011Quelle: smartbrief-com-socialmedia
Yes, and they have been very successful
42.16%
We’d like to create videos, but we’re not sure how
28.43%
-More-
Yahoo!’s "living ads" let users interact with video
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
Advertisements that blend the engagement and story-telling strength of TV ads with an invitation for consumer interaction are -More-
Survey finds high rate of action from online video
Saturday, 19. November 2011Quelle: smartbrief-com-iab
About 1 in 4 men who view online video said they’ve taken an action as a result, and the proportion among women is nearly as -More-
Video ad net YuMe raises $11.9M in VC, as BrightRoll and Blinkx advance
Thursday, 17. November 2011Zenith looks to unify video buying
Thursday, 17. November 2011Quelle: smartbrief-com-iab
As consumers increasingly get video content from a variety of sources, media buying shop Zenith is looking to unify the way i -More-
Fashion brands find compelling video outlet online
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
Fashion brands that couldn’t afford television are finding video avenues online. -More-
Fashion brands find a compelling video outlet online
Wednesday, 16. November 2011Quelle: smartbrief-com-socialmedia
Fashion brands that couldn’t afford television ads are finding video avenues online. -More-
Article: Older Online Video Viewers More Responsive to Ads
Tuesday, 8. November 2011Quelle: emarketer
Boomers’ online video viewing on the rise
http://www.emarketer.com/Article.aspx?id=1008676
Article: Publishers Optimistic About Online Video Ad Growth
Friday, 4. November 2011Quelle: emarketer
Brands in favor of video even as cost is a concern for agencies
http://www.emarketer.com/Article.aspx?id=1008674
Sun Valley promotes its authenticity via video series
Wednesday, 2. November 2011Quelle: smartbrief-com-iab
San Francisco agency Eleven has created a series of branded videos promoting the Idaho’s luxury Sun Valley ski resort as “The -More-
Video ads are more accepted if they accompany premium content
Monday, 31. October 2011Quelle: smartbrief-com-iab
Live or premium video content wins significantly more sustained attention from viewers for ads, according to a report by vide -More-
Personalized video ads lift consumer favorability
Tuesday, 25. October 2011Quelle: smartbrief-com-iab
Personalized and localized video ads boosted intent to purchase 37% from the effect produced by a generic ad, according to a -More-
Reach. Performance. Content. Mevio delivers.
Mevio delivers the reach of television with the accountability of online marketing. We produce and distribute thousands of episodes of brand-safe video entertainment every month to an engaged, audience. And with our production studio, Mevio can quickly create video to integrate brands with any of our shows. Learn more.
Mevio delivers the reach of television with the accountability of online marketing. We produce and distribute thousands of episodes of brand-safe video entertainment every month to an engaged, audience. And with our production studio, Mevio can quickly create video to integrate brands with any of our shows. Learn more.
Article: Personalized Online Video Ads Boost Branding
Monday, 24. October 2011Quelle: emarketer
Internet users receptive to relevant ads
http://www.emarketer.com/Article.aspx?id=1008655
Political Web video campaigns emerge as a force
Saturday, 22. October 2011Quelle: smartbrief-com-iab
Political campaigns are investing heavily in Web video, despite doubts about its effectiveness. -More-
Young users, Asian-Americans lead in online video viewing
Saturday, 22. October 2011Auto industry leads others with engaging video ads
Friday, 21. October 2011Quelle: smartbrief-com-iab
Automotive video ads score significantly better than online videos for other products, according to Adap.tv, whose figures sh -More-
Google looks to local with new video ad service
Friday, 21. October 2011Quelle: smartbrief-com-iab
Google is aiming to make things simple and inexpensive for local advertisers looking for an online video presence. -More-
Interactive video is spreading from PCs to mobile
Tuesday, 18. October 2011Quelle: smartbrief-com-iab
Interactive video, which pulls in consumers with queries during a video stream, is now available across platforms with blurbI -More-
Is online video a branding vehicle?
Saturday, 15. October 2011Quelle: smartbrief-com-iab
Online video is attracting a small fraction of ad dollars that go to television, but YouTube is looking to convince marketers -More-
Band taps fans’ Instagram photos for music video
Saturday, 15. October 2011Quelle: smartbrief-com-socialmedia
Indie-rock band The Vaccines have unveiled a music video that integrates fans’ Instagram photos. -More-
Online TV, video sales to surge during next 5 years
Friday, 14. October 2011Quelle: smartbrief-com-iab
The increasing use of Internet-based TV services will help increase worldwide online TV and video revenues from $3.48 billion -More-
Video games are a near universal activity for U.S. children
Thursday, 13. October 2011Bigger growth is seen for over-the-top video
Friday, 7. October 2011Quelle: smartbrief-com-iab
Economic pressures and consumers’ need to curb what they spend on TV are among the reasons behind media agency MagnaGlobal’s -More-
Reach. Performance. Content. Mevio delivers.
Mevio delivers the reach of television with the accountability of online marketing. We produce and distribute thousands of episodes of brand-safe video entertainment every month to an engaged, audience. And with our production studio, Mevio can quickly create video to integrate brands with any of our shows. Learn more.
Mevio delivers the reach of television with the accountability of online marketing. We produce and distribute thousands of episodes of brand-safe video entertainment every month to an engaged, audience. And with our production studio, Mevio can quickly create video to integrate brands with any of our shows. Learn more.
Keek social video network pulls in $5.5 million in funding
Friday, 7. October 2011Quelle: smartbrief-com-iab
Keek, a new short-form video messaging service, has raised $5.5 million in its latest round of funding for development and ex -More-
Tout blends Web video into the Twitter model
Saturday, 1. October 2011Quelle: smartbrief-com-socialmedia
Social startup Tout offers a Twitter-style microblogging service — but instead of posting 140-character text fragments, user -More-
Google AdWords model is applied to YouTube video ads
Friday, 30. September 2011Quelle: smartbrief-com-iab
YouTube’s new Google AdWords for video puts video first in a service that remains the same as before but with an in-stream op -More-
Article: Gen Y Embraces Smaller Screens for TV and Online Video Viewing
Wednesday, 28. September 2011Quelle: emarketer
Gen Y tunes in to mobile video four times more often than boomers
http://www.emarketer.com/Article.aspx?id=1008613
YouTube is winning new audiences for video games
Saturday, 24. September 2011Tablets, not phones, make inroads into consumer video viewing
Tuesday, 20. September 2011Blog: Quick Stat: Online Video Will Account for 6.9% of Online Ads This Year
Monday, 19. September 2011Quelle: emarketer
Video’s share of the US online ad market will remain very small this year—just 6.9%, according to eMarketer data from March and June. Online video will be merely 3.6% of [...]
http://www.emarketer.com/blog/index.php/quick-stat-online-video-account-69-online-ads-year/
Google adds video, mobile tools for display advertising
Saturday, 17. September 2011Quelle: smartbrief-com-iab
Video and mobile are the focus for Google in its ongoing campaign to branch out from search ads and into display. -More-
Tubifi simplifies, expedites video ad creation
Friday, 16. September 2011Quelle: smartbrief-com-iab
The new Tubifi service will allow companies to tap a library of video imagery and audio content as well as collaborate with o -More-
Video games are a hot medium
Thursday, 15. September 2011Quelle: smartbrief-com-iab
Video games as an advertising channel are emerging unscathed from the economic downturn, with marketers anticipating that the -More-
Blog: Online Video Roundup
Tuesday, 13. September 2011Quelle: emarketer
Check out some of eMarketer’s latest coverage on online video. This is just a small portion of the digital insights eMarketer offers to clients through our Total Access subscription service. [...]
http://www.emarketer.com/blog/index.php/online-video-roundup/
Sports Video Streaming: Ready for Game Time
Tuesday, 13. September 2011Quelle: emarketer
Sports video streaming has come a long way, but consumer demand still exceeds the available legal options to view games. As leagues ramp up access to paid and ad-supported streams, marketers will have a broader content pool through which they can reach their target audiences.
http://www.emarketer.com/Report.aspx?code=emarketer_2000816
More video uploads generated by mobile devices
Friday, 9. September 2011Article: Mobile Video Uploads Hit Record High
Thursday, 8. September 2011Quelle: emarketer
Mobile video-sharing opens new doors for marketers
http://www.emarketer.com/Article.aspx?id=1008580
Article: Online Video Ads in Canada Lag US
Tuesday, 6. September 2011Quelle: emarketer
Digital advertisers in Canada less willing to experiment with new format
http://www.emarketer.com/Article.aspx?id=1008575
Red Bull steps back to create viral video hits
Tuesday, 30. August 2011Quelle: smartbrief-com-socialmedia
To create its viral video hits, Red Bull eliminates as much branding as possible and focuses on creating clips that stand on -More-
Video sites let viewers opt out of targeted ads
Saturday, 27. August 2011Quelle: smartbrief-com-iab
A deal struck between Adap.tv and online privacy solutions company Truste means viewers of video ads on that channel will rec -More-
Flipboard plans to enter world of online video
Saturday, 27. August 2011Quelle: smartbrief-com-iab
Flipboard is stepping beyond its function of providing personalized online magazines and into the hotly competitive world of -More-
Digital video is migrating to tablets, smartphones
Thursday, 25. August 2011Quelle: smartbrief-com-iab
Almost two-thirds of Americans will have either a tablet or smartphone by 2015, and 86% of those users will be viewing digita -More-
Wal-Mart’s video service edges ahead of Amazon
Wednesday, 24. August 2011Quelle: smartbrief-com-iab
Amazon’s online movie service slipping to fifth place with a 4.2% market share during the first half of 2011, while Wal-Mart’ -More-
YouTube and comScore team will transform online video
Wednesday, 24. August 2011Quelle: smartbrief-com-iab
YouTube and comScore’s decision to team and measure YouTube producers’ reach on the site is a move that holds great promise f -More-
Video consumption is still rising with boost from mobile
Saturday, 20. August 2011Quelle: smartbrief-com-iab
Video consumption continues to rise in the U.S. -More-