Viewers of online video are warming up to ads, report shows
Friday, 19. August 2011Quelle: smartbrief-com-iab
Consumers of free online video have grown increasingly receptive to sitting through ads, especially to watch long-form progra -More-
Artikel-Schlagworte: „video“
Video is the indispensable element in memorable online ads
Friday, 12. August 2011Quelle: smartbrief-com-iab
Digital banner ads and pop-ups seldom win a consumer’s attention and are more often an irritation. -More-
Google+ feature puts cooking lessons on video chat
Friday, 12. August 2011Quelle: smartbrief-com-socialmedia
Google Hangouts makes it simple for users to package and distribute video programming to circles of friends, as demonstrated -More-
Online video, ad spending are growing rapidly
Tuesday, 9. August 2011Article: Video Game Consoles Top Internet-Connected TV Device
Monday, 8. August 2011Quelle: emarketer
Consoles connect TV viewers to online video
http://www.emarketer.com/Article.aspx?id=1008530
Digital video likely will be added to C3 ratings
Tuesday, 2. August 2011Quelle: smartbrief-com-iab
Data on digital-video viewership are likely to show up soon in C3 ratings, perhaps in time for the next upfront, said Rino Sc -More-
Touchmedia’s bold exercise video catches on in China taxis
Friday, 29. July 2011Quelle: smartbrief-com-iab
Touchmedia, which specializes in interactive video ads for captive audiences in China, has a hit with an exercise video shown -More-
Article: Options for Online Video Ad Viewers Lead to Greater Engagement
Monday, 25. July 2011Quelle: emarketer
Interactive overlays, dismissible pre-roll offer greater engagement
http://www.emarketer.com/Article.aspx?id=1008509
New video practice from Ogilvy targets specific viewers
Saturday, 23. July 2011Quelle: smartbrief-com-iab
Ogilvy & Mather’s new specialty video practice promises to help brands engage more specifically target customers. -More-
Multiuser video chat makes Google+ a broadcaster
Wednesday, 20. July 2011Quelle: smartbrief-com-iab
The first live concert featured Saturday on the Hangout feature of Google+ hinted at the potential to turn Internet broadcast -More-
Article: In-stream Online Video Boosts Brand Recall
Tuesday, 19. July 2011Quelle: emarketer
Pre-, mid- and post-roll best video ads for brand marketers
http://www.emarketer.com/Article.aspx?id=1008501
Video ad click-through rates may be misleading
Friday, 15. July 2011Quelle: smartbrief-com-iab
Tracking the performance of online video ads by click-through rates can be challenging. -More-
TV Video Viewing: Beyond Cord-Cutters
Thursday, 14. July 2011Quelle: emarketer
Cutting the cord on cable TV has become a fashion statement of sorts. Surveys show there is a lot of interest but little action—so far. Marketers should be aware of what is happening with online TV video viewing today and what is likely to happen over the next 12 months.
http://www.emarketer.com/Report.aspx?code=emarketer_2000789
Article: Click Rates Complicate Online Video Ad Metrics
Thursday, 14. July 2011Quelle: emarketer
General benchmarks nonexistent as CTR varies by industry, demographic and more
http://www.emarketer.com/Article.aspx?id=1008493
Article: Spanish-Speaking Hispanics Embrace Online Video
Monday, 14. March 2011Quelle: emarketer
A closer look at this Hispanic digital divide
http://www.emarketer.com/Article.aspx?id=1008277
7 Trends for Video Advertising Engagement
Saturday, 12. March 2011Quelle: emarketer
The high cost of online video advertising forces marketers to make the most of their spending. That puts great focus on engagement—a broadly defined concept where marketers measure certain effects of the video ads and encourage the target audience to make fuller connections with the brand.
http://www.emarketer.com/Report.aspx?code=emarketer_2000775
The Video Viewing Audience: Trends for Marketers
Saturday, 12. March 2011Quelle: emarketer
Consumers’ interest in watching video is growing exponentially, as is the number of screens and devices they use to access video content. But where and how people choose to watch video content affects their engagement level and whether a marketer’s message gets through.
http://www.emarketer.com/Report.aspx?code=emarketer_2000773
Vimeo Video School: Videoportal bietet Lektionen zum Thema Video an
Monday, 20. December 2010Quelle: golem
Das Videoportal Vimeo bietet ab sofort in einem eigenen Bereich Anleitungen und Lektionen zum Videomachen an. Das Angebot besteht zum Teil aus Nutzer-generierten Videos, ein Teil ist aber auch von Vimeo erstellt.
http://www.golem.de/1012/80222-rss.html
Social video ads make their mark this year
Friday, 17. December 2010Quelle: smartbrief-com-iab
Social video ads in 2010 came into their own, with 1,000 brands participating in such campaigns, compared with fewer than 450 -More-
Applying Social Data: 3 Best Practices
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Learn what it takes to create a positive experience for both your users and your business.
Download a free whitepaper now.
Blog: Promises, Promises: Will Online Video Ads Deliver This Year?
Thursday, 9. December 2010Quelle: emarketer
Online video advertising is finally making an impact on the digital space. Of the $28.5 billion that eMarketer predicts will be spent online next year, video advertising—as it hits [...]
http://www.emarketer.com/blog/index.php/promises-promises-online-video-ads-deliver-year/
Trend Micro creates video game to push security software
Friday, 3. December 2010Quelle: smartbrief-com-iab
Trend Micro is taking a humorous approach to marketing its Titanium Maximum Security software with the release of an online v -More-
The online video boom continues
Wednesday, 17. November 2010Quelle: smartbrief-com-iab
Online video viewing continues to soar, with Hulu alone delivering more than 1 billion video ad impressions for the month of -More-
Google and VivaKi eye mobile and video ad exchange
Friday, 5. November 2010Quelle: smartbrief-com-iab
Google and Publicis Groupe’s VivaKi are working to develop a real-time ad exchange for mobile and video platforms, the compan -More-
Gemeinsame Technologie für Video- und Mobilewerbung
Thursday, 4. November 2010Quelle: internet-world-business
Google und Vivaki entwickeln gemeinsam eine Plattform für Video- und Mobileanzeigen für die USA und Europa. Werbetreibende sollen künftig diese Werbeformate mit den gleichen Methoden für Echtzeitgebote buchen können wie sie bisher für klassische grafische Anzeigen im Einsatz sind.
In run-up to TBS show, Diet Coke to sponsor O’Brien’s Web video
Saturday, 30. October 2010Quelle: smartbrief-com-iab
Coca-Cola’s Diet Coke has signed on as the sponsor of an online video starring Conan O’Brien that will serve as a warm-up epi -More-
Havas unit said to break new ground with video ad tool
Saturday, 30. October 2010Quelle: smartbrief-com-iab
Havas’ Adnetik, in partnership with online video exchange Adap.tv, has developed a tool for advertisers to reach a particular -More-
Kantar launches real-time video analytics tool
Friday, 29. October 2010Quelle: smartbrief-com-iab
Videolytics is a new, real-time analytics tool from WPP Group’s Kantar Video for brands, agencies and publishers. -More-
… of U.S. search queries are now on Yahoo! Search and Bing, giving advertisers and consumers a powerful new choice in search. For more information on how to reach an audience of 163 million searchers in the U.S. through a single ad buy, please visit searchalliance.com. (Source: comScore Core Search (custom) August 2010)
Video contest seeks Lea & Perrins ideas
Friday, 22. October 2010Quelle: smartbrief-com-iab
Heinz is offering $10,000 and a chance to meet Food Network star Claire Robinson in a contest asking participants to submit v -More-
Branding ums Video herum
Wednesday, 20. October 2010Quelle: internet-world-business
IP Deutschland stellt sein neues Video-Ad-Format vor. Der Branded Player XXL ist eine klickbare In-Stream-Werbung, die sich um den Videoplayer herum entfaltet. Mit dieser Form einer Tandemanzeige verspricht IP seinen Kunden mehr Werbewirkung.
Specific Media buys video ad company BBE
Wednesday, 20. October 2010Article: Online Video Big Draw on Health Sites for Marketers and Consumers
Monday, 18. October 2010Quelle: emarketer
Pharma and healthcare marketers find their targets watching videos
http://www.emarketer.com/Article.aspx?id=1007993
Measuring Video Ads: Metrics for Brand Marketers
Friday, 15. October 2010Quelle: emarketer
Today’s video metrics only partially answer the essential question marketers want to know: Did the ad convince the consumer to buy? Whether the metric data comes from servers (completion rates) or from surveys (awareness), it acts as only a proxy for answering that bottom-line question.
http://www.emarketer.com/Report.aspx?code=emarketer_2000713
How to add video to a social-media campaign
Friday, 15. October 2010Quelle: smartbrief-com-socialmedia
Web videos — how-to guides or in-depth interviews — can make a powerful add-on to a social-media marketing campaign, says M -More-
Blog: eMarketer Webinar: What Marketers Need to Know About Video Advertising Engagement
Saturday, 9. October 2010Quelle: emarketer
Please join us for this free webinar featuring eMarketer Senior Analyst David Hallerman, who will discuss the hot trends in online video and what they mean for marketers—today and in [...]
http://www.emarketer.com/blog/index.php/emarketer-webinar-marketers-video-advertising-engagement/
Blog: How Much Longer Can Old-Guard Media Slow the Shift of Dollars to Digital Video?
Friday, 8. October 2010Quelle: emarketer
Remember that quote from former NBC Universal CEO Jeff Zucker about analog dollars and digital pennies? It was early 2008 and he was commenting in The New York Times about [...]
http://www.emarketer.com/blog/index.php/buy-mansion-digital-dimes/
Kraft launches comic video series
Wednesday, 6. October 2010Quelle: smartbrief-com-iab
Kraft Foods has launched an online video series starring comedian mom Anita Renfroe that integrates 14 brands but focuses mor -More-
What video means for your SEO efforts
Tuesday, 5. October 2010Quelle: smartbrief-com-socialmedia
Video is an often ignored component of search engine optimization, notes Marty Weintraub. -More-
Cosmo seeks connection through Facebook, video campaign
Friday, 1. October 2010Quelle: smartbrief-com-iab
Cosmopolitan magazine is inviting online users to “strike your most Cosmo pose” and participate in a social video campaign. -More-
What role does video play in your social-media strategy?
Thursday, 30. September 2010User photos, video to fuel Disney theme parks push
Saturday, 25. September 2010Quelle: smartbrief-com-iab
Disney is making user-generated photos and video the centerpiece of a new multiplatform campaign from mcgarrybowen for its th -More-
Mexican-made video game looks to U.S. audiences
Wednesday, 22. September 2010Quelle: smartbrief-com-iab
“Lucha Libre AAA 2011: Heroes del Ring,” a video game centered around Mexican wrestling, is coming to the U.S., via video gam -More-
Movie marketers are aflutter over Twitter video ads
Saturday, 18. September 2010Quelle: smartbrief-com-socialmedia
Twitter plans to roll out video ads, and movie marketers can’t wait. -More-
Report shows new interest in video among users, marketers
Thursday, 16. September 2010Quelle: smartbrief-com-iab
Newspaper websites in the second quarter tallied a 65% increase in video viewing that was fueled in part by concerns over the -More-
YouTube readies live video service
Wednesday, 15. September 2010Quelle: smartbrief-com-iab
YouTube kicked off a test Monday of a service that could soon offer real-time video online, complete with advertising. -More-
Keep tabs on video campaigns with YouTube Insight
Wednesday, 15. September 2010Quelle: smartbrief-com-socialmedia
YouTube views are an easy way to keep track of your video’s effectiveness, but the video-hosting service offers a far more so -More-
Article: The Challenges of Bringing Video to Email Marketing
Tuesday, 14. September 2010Quelle: emarketer
Marketers enthusiastic about video’s appeal
http://www.emarketer.com/Article.aspx?id=1007924
Blog: Why China’s Mobile Video Market Might Be Poised to Explode
Saturday, 11. September 2010Quelle: emarketer
The China Daily recently reported that China Mobile, the world’s largest wireless operator, announced a competition for video submissions for potential inclusion on a new mobile video channel. The carrier, [...]
http://www.emarketer.com/blog/index.php/china-mobile-tv-video-explode-marketers-advertisers/
Video On Demand: Amazon plant Videostreamingangebot
Wednesday, 1. September 2010Quelle: golem
Amazon will künftig Filme als kostenpflichtigen Stream anbieten. Darüber verhandelt der Onlinehändler mit diversen Medienunternehmen. Ob das Angebot zustande kommt, ist noch nicht klar. (Google, Video-Community)
http://www.golem.de/1009/77610-rss.html
Mobile Content: Games, Music and Video Take to the Cloud
Tuesday, 31. August 2010Quelle: emarketer
Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.
http://www.emarketer.com/Report.aspx?code=emarketer_2000702
Blog: Netflix App for iPhone Puts Spotlight on Mobile Video
Tuesday, 31. August 2010Quelle: emarketer
Yesterday, Netflix released its long-awaited app for the iPhone and iPod touch, rounding the company’s offerings for Apple’s iOS platform. Significantly, the app works using both a Wi-Fi and a [...]
http://www.emarketer.com/blog/index.php/netflix-app-iphone-puts-spotlight-mobile-video/