Meet the creepiest viral marketer of them all
Wednesday, 26. October 2011Quelle: smartbrief-com-socialmedia
Jason Zada is the man behind TakeThisLollipop.com, a “Blair Witch”-style viral video that taps into viewers’ Facebook feeds a -More-
Artikel-Schlagworte: „viral“
Ad shops are under less pressure to create viral content
Wednesday, 5. October 2011Quelle: smartbrief-com-iab
In a presentation at IAB’s MIXX conference, Iain Tait, global interactive executive creative director at Wieden+Kennedy, said -More-
Red Bull steps back to create viral video hits
Tuesday, 30. August 2011Quelle: smartbrief-com-socialmedia
To create its viral video hits, Red Bull eliminates as much branding as possible and focuses on creating clips that stand on -More-
The one consistent element of successful viral videos is that they are outrageous: outrageously funny, outrageously dangerous, outrageously beautiful or even outrageously educational.
Saturday, 30. July 2011Quelle: smartbrief-com-socialmedia
Jeff Rosenblum, founding partner of Questus, writing in Advertising Age -More-
Common misconceptions about viral marketing
Tuesday, 7. December 2010Quelle: smartbrief-com-socialmedia
There’s more to viral marketing than just coming up with a catchy idea, says Jonah Peretti, co-founder of The Huffington Post -More-
P&G leads the pack with viral hits
Wednesday, 29. September 2010Quelle: smartbrief-com-socialmedia
Viral campaigns are usually seen as a massive gamble — but Procter & Gamble’s men’s grooming unit seems to have stumbled upo -More-
Viral success is often backed up by ad spending
Friday, 10. September 2010Quelle: smartbrief-com-iab
Popular commercial video clips that go viral usually are ones tied to movies or games that spend big on TV and other traditio -More-
Why marketers should forget about viral videos
Tuesday, 31. August 2010Quelle: smartbrief-com-socialmedia
Social-media marketers should avoid trying viral-video campaigns, writes Jim Louderback. -More-
Social Media Best Practices: Q&A Forums
In this best practices report, identify opportunities to grow your business through business question-and-answer (Q&A) forums and learn the best practices you need to improve your business social media results. Download your copy now!
In this best practices report, identify opportunities to grow your business through business question-and-answer (Q&A) forums and learn the best practices you need to improve your business social media results. Download your copy now!
Social platforms make it easier for campaigns to go viral
Monday, 9. August 2010Quelle: smartbrief-com-iab
Top marketers such as Pepsi, National Geographic and AOL are using BuzzFeed, StumbleUpon and Digg and other social-media plat -More-
Old Spice hopes viral success will translate into sales
Friday, 23. July 2010Quelle: smartbrief-com-socialmedia
Old Spice’s social-media ads dominated the viral-video charts this week, collectively racking up more than 30 million more vi -More-
Old Spice guy takes viral campaign in new social direction
Thursday, 15. July 2010Quelle: smartbrief-com-iab
Wieden + Kennedy’s much buzzed about TV campaign for Old Spice’s Red Zone Body Wash has shifted into a new social-media phase -More-
Viral drinking game causes headaches at Smirnoff
Thursday, 10. June 2010Quelle: smartbrief-com-socialmedia
Fraternity members across the country are embracing a viral drinking game in which they ambush friends with bottles of Smirno -More-
10 myths viral marketers can’t afford to believe
Wednesday, 9. June 2010Quelle: smartbrief-com-socialmedia
There are plenty of urban legends about viral marketing, says College Humor CEO Ricky Van Veen, and buying in to the bogus be -More-
Nike kicks it up a notch with viral soccer ad
Friday, 28. May 2010Quelle: smartbrief-com-socialmedia
Nike’s soccer-themed Facebook page has doubled its fan base after hosting the premiere of the company’s 3-minute World Cup co -More-
Quasi-celebrities boost Nestle to No. 3 among viral ads
Friday, 7. May 2010Quelle: smartbrief-com-iab
The newest commercials on this week’s viral ad top 10 were “Butterfinger Defense League” for Nestle by Threshold Interactive, -More-
Fighting viral rumors with viral marketing
Friday, 30. April 2010Quelle: smartbrief-com-iab
After an e-mail impugning the safety of Danone’s Actimel yogurt made the rounds in Argentina, the company first responded wit -More-
Tiger spot leads viral ads — if you count parodies
Friday, 23. April 2010Quelle: smartbrief-com-iab
Three of the four most viewed viral videos last week were created by Wieden & Kennedy, including its No. -More-