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Artikel-Schlagworte: „wheat“

3 lessons from Nabisco’s Wheat Thins campaign

Friday, 6. August 2010

Quelle: smartbrief-com-socialmedia

Nabisco has been turning up on the doorstep of people who tweet about the company’s Wheat Thins brand, offering free crackers -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCF7EC752-B119-4C77-A877-65CFDBA14291%26copyid%3D8E91E975-8434-4A92-B66B-92F3FF0053EA%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=CF7EC752-B119-4C77-A877-65CFDBA14291

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Schlagworte:3, campaign, lessons, nabisco, thins, wheat
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

What do you think about social-media campaigns that interact directly with the consumer, such as Old Spice’s popular Twitter/YouTube campaign that quickly produced videos of the "Old Spice Guy" responding to fans, or the Wheat Thins campaign that grants wishes posted by fans on Twitter?

Wednesday, 28. July 2010

Quelle: smartbrief-com-socialmedia

-More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D78E608E6-4B0A-462B-BAC8-1453D79EE70D%26copyid%3D543AE5E6-5B80-41E4-B330-12695E9181F4%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=78E608E6-4B0A-462B-BAC8-1453D79EE70D

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Schlagworte:campaign, campaigns, consumer, fans, grants, guyquot, interact, popular, posted, produced, quickly, quotold, responding, Socialmedia, spice, thins, twitter, twitteryoutube, videos, wheat, wishes
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Wheat Thins turns rewarding fans into an ad campaign

Tuesday, 27. July 2010

Quelle: smartbrief-com-socialmedia

Wheat Thins lovers who’ve tweeted about their fondness for the snack cracker will be featured in upcoming TV commercials. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DB13CBEDB-24FB-4FB9-878E-FF1DC704FFAA%26copyid%3DE6F46811-7302-4870-97A3-F685EA29D11E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=B13CBEDB-24FB-4FB9-878E-FF1DC704FFAA

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Schlagworte:ad, campaign, fans, rewarding, thins, turns, wheat
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

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