Report: Yahoo! to sell minority stake by year’s end
Thursday, 1. December 2011Quelle: smartbrief-com-iab
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Dramatic growth in spending, but from a still-small base
http://www.emarketer.com/Article.aspx?id=1008661
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Spending nears $15 billion in 2011’s first six months
http://www.emarketer.com/Article.aspx?id=1008619
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According to eMarketer data from April, overall ad spending levels in India, Russia and Brazil are still low, but the Chinese market will see nearly half a billion—$448.7 million—in mobile [...]
http://www.emarketer.com/blog/index.php/quick-stat-china-spend-billion-mobile-ads-year-2/
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Total revenues at Facebook, which include those from advertising as well as Facebook Credits and other sources, will reach $4.27 billion this year, eMarketer estimates. That’s more than twice as [...]
http://www.emarketer.com/blog/index.php/quick-stat-total-revenues-facebook-reach-427-billion-year/
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Video’s share of the US online ad market will remain very small this year—just 6.9%, according to eMarketer data from March and June. Online video will be merely 3.6% of [...]
http://www.emarketer.com/blog/index.php/quick-stat-online-video-account-69-online-ads-year/
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Ecommerce sales growth this holiday season will be similar to or even surpass last year, according to first-half 2011 online sales estimates and the consensus view of a panel of [...]
http://www.emarketer.com/blog/index.php/quick-stat-12-growth-expected-online-holiday-sales-year/
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In light of Carol Bartz’ exit from Yahoo!, here’s a brief look at ad revenues at the top five ad-selling companies: Google’s projected $16.53 billion net US ad revenues in [...]
http://www.emarketer.com/blog/index.php/quick-stat-yahoo-bring-346-billion-online-ad-revenues-year/
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The US entertainment industry will spend $1.26 billion in online advertising this year, accounting for 4% of total online ad spending, according to eMarketer data published in July. Spending increased [...]
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The UK has long dominated Western Europe’s ecommerce landscape, accounting for well over half of annual sales in the EU-5. This year, the UK is expected to see $102 billion [...]
http://www.emarketer.com/blog/index.php/uk-b2c-ecommerce-sales-pass-100-billion-year/
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US marketers will spend $3.08 billion to advertise on social networking sites this year, according to eMarketer data published in January. Spending will be up 55% over the $1.99 billion [...]
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US online shopping dollars, excluding travel, digital downloads and event tickets, will exceed $188 billion this year, according to eMarketer data published in April. Growth will drop to 13.7%, resuming [...]
http://www.emarketer.com/blog/index.php/quick-stat-online-sales-reach-1881-billion-year/
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According to eMarketer data from January 2011, the US virtual goods market is expected to generate $653 million in revenue this year, up 28% from 2010. The popularity of social [...]
http://www.emarketer.com/blog/index.php/quick-stat-virtual-goods-revenues-reach-653-million-year/
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Android usage exploded in 2010, experiencing a 496% growth in users and obtaining 24% of the US smartphone market, according to eMarketer data published in June 2011. Android usage will [...]
http://www.emarketer.com/blog/index.php/quick-stat-android-users-increase-42-year/
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In 2011, nearly half of all online consumers in the US will redeem digital coupons online or in a store, eMarketer forecasts. While the vast majority of coupons are still [...]
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eMarketer estimates that after exploding from just 6% of the US smartphone market in 2009 to 24% in 2010, Android will continue to gain share through 2011, when 28% of [...]
http://www.emarketer.com/blog/index.php/quick-stat-apple-30-share-smartphone-market-year/
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eMarketer estimates Facebook’s share of US online display ad revenues will grow to 17.7% in 2011, up from a 12.2% share last year. Facebook is expected to see $978 million [...]
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Consumer spending on deal-a-day offers is poised to reach $1.25 billion in the US this year, according to a March 2011 forecast by BIA/Kelsey. The firm expects revenues for daily [...]
http://www.emarketer.com/blog/index.php/stat-day-daily-deal-site-revenues-reach-125-billion-year/
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To convert more browsers into buyers, auto marketers are revving up their online ad spending. eMarketer estimates that online automotive advertising, including spending by manufacturers, dealer associations and dealers, will [...]
http://www.emarketer.com/blog/index.php/stat-day-online-auto-ad-spending-rise-14-year/
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Online video advertising is finally making an impact on the digital space. Of the $28.5 billion that eMarketer predicts will be spent online next year, video advertising—as it hits [...]
http://www.emarketer.com/blog/index.php/promises-promises-online-video-ads-deliver-year/
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127% growth forecast for iPad units sold in 2011
http://www.emarketer.com/Article.aspx?id=1008098
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2010 promises to be the first year mobile shopping becomes widespread. Consumers in greater numbers are using their mobile devices to assist in in-store shopping, from browsing retailer websites to [...]
http://www.emarketer.com/blog/index.php/year-phone-wallet/
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6.7% of all US online ad spending to go toward social networks this year
http://www.emarketer.com/Article.aspx?id=1007869
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For most social games, the primary revenue stream has not been advertising. Instead, virtual goods are dominant. However, companies such as Zynga and Playdom are realizing that their games are [...]
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Quelle: emarketer
Online to take one-fifth of total ad spend by 2014
http://www.emarketer.com/Article.aspx?id=1007756
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