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Christmas Shopping Drives Traffic to Retail and Greetings Sites
Google Sites Maintains Position as Top Property, while Microsoft Sites and eBay Battle for Second

LONDON, U.K., January 30, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its December rankings of the largest and fastest-growing Internet properties and site categories in Germany based on data from the comScore World Metrix audience measurement service.

“While Google and Microsoft remain the most popular properties in Germany, the biggest gainers in December were online retailers,” said Bob Ivins, EVP of European Markets for comScore. “Despite a relatively soft season for online retail traffic in Germany, five of the top ten gaining properties were retail sites, highlighting the importance of the Christmas season in driving online traffic during December.”

Top Gaining Site Categories for December
Online retail factored prominently into the top-gaining site category rankings for December, including Flowers/Gifts/Greetings (up 33 percent to 3 million visitors), Tickets (up 30 percent to 2.9 million visitors), and Fragrances/Cosmetics (up 16 percent to 2.7 million visitors).
The holiday season also drove traffic to several other categories, including Hobbies/Lifestyle – Food (up 40 percent to 3.9 million visitors), as Germans consulted the Internet for holiday recipes. E-cards (up 28 percent to 5.9 million visitors) and Shipping sites (up 17 percent to 4.4 million visitors) also experienced seasonal gains.

Top Gaining Properties for December
Action experience retailer Jochen-Schweizer.de gained 63 percent to 1.6 million visitors, making it the top-gaining property for the month in Germany. Several other online retail sites saw significant gains, including Sony Online (up 32 percent to 2.7 million visitors), Weltbild Publishing Group (up 28 percent to 2.9 million visitors), idealo Internet (up 21 percent to nearly 3 million visitors), and Guenstiger.de (up 17 percent to 1.5 million visitors).
Online directory specialist Allesklar.com AG Sites increased 42 percent to 4.4 million visitors, while women’s community site, auFeminin.com Network jumped 18 percent to 2.3 million visitors.

Top 25 Properties for December
Google Sites maintained its position as the top property in Germany with 23.7 million visitors, reaching 70 percent of the German online population. Microsoft Sites gained one spot to move into the second position with 17.8 million visitors, followed closely by eBay with 17.5 million. Amazon Sites (#11) and Fox Interactive Media (#20) each gained three spots in the December ranking versus November.

Quelle und Grafiken: http://www.comscore.com/press/release.asp?press=2036

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